Archive for November, 2009

Hot Tin Roof to generate buzz around power experts

Sunday, November 22nd, 2009

Power and cooling experts RMD have appointed Hot Tin Roof to run a PR campaign aimed at raising awareness of the long-established company.

Having started life in 1932 as a small electrical shop in Glasgow, RMD is now one of the few UK companies that can design, supply, install and maintain power and cooling for cutting edge data centres.

Today RMD continues to innovate in the public and private sector, for global brands as well as the SME.

Among its clients, RMD counts critical services like NATS (air traffic control), the Blood Transfusion Service, Greater Manchester Fire and Rescue and Thames Valley Police. It has also carried out work for online retailer Amazon, Cairn Energy and Great Ormond Street Hospital.

Hot Tin Roof has been brought in to improve brand-recognition and build reputation for RMD in the public and private sector, positioning the company for a period of rapid growth.

Sarah Lee, Hot Tin Roof Director says: “RMD is one of Scotland’s fastest growing businesses and RMD’s uninterrupted power supply keeps Britain logged on and working. Power cuts and terrorist strikes threaten the security of data centres and make RMD an essential service for UK industry. RMD is a sleeping giant, with no brand awareness and we hope to change that over the coming months as we deliver a sustained and effective PR strategy.”

RMD is the latest in a string of technology clients to bring Hot Tin Roof on board. Last month, the Edinburgh-based agency announced it would be working with online personal finance company Money Dashboard. Hot Tin Roof’s hi-tech portfolio also includes usability consultants User Vision, and FreeAgent Central the online accounting service.

Sarah Lee adds: “We have a strong track-record in the technology sector and it is great to work with an established company like RMD alongside smaller start-ups. We are increasingly specialising in technology and are seeing significant growth in this sector at a very difficult time.”

For more information, contact Sarah Lee.

As featured in The Drum.

Money experts get Hot Tin Roof on board

Wednesday, November 18th, 2009

Hot Tin Roof has been signed up by Money Dashboard to promote its new online personal finance application.

The internet start-up, which is to launch in the new year, has already been hailed as the next Mint.com, the highly successful American internet banking website. Hot Tin Roof recently broke the news of Money Dashboard’s latest £1m investment on TechCrunch, the influential technology website.

Hot Tin Roof plans to build trust and brand recognition for the company through a sustained online and traditional media campaign. Hot Tin Wire, the online service launched earlier this year, will build on successful campaigns for The Fringe, Ambergreen, and FreeAgent Central.

The board of Money Dashboard includes a number of high-profile figures from the banking world. Stuart Sinclair, the former CEO of Tesco Personal Finance, has been appointed as the company’s non-executive chairman.

Hot Tin Roof’s Director, Sarah Lee, says: “Money Dashboard is great company, with a bright future ahead of it and lots of confidence behind it. Online personal finance has not yet taken off in the UK so there is an opportunity to change the face of internet banking in this country, as Mint.com has done in the States. People like to know that their money is safe so building trust in the application’s stringent security measures will be an important part of our campaign.

She adds: “Like the internet, our Hot Tin Wire service is continually developing as trends change online. We offer an up-to-the minute dedicated service to ensure that our clients get the most they can from the opportunities available online.”

For more information contact Sarah Lee.

As featured in The Drum.

Ten days until Wish For Rwanda takes over The Balmoral Hotel!

Wednesday, November 18th, 2009

Wish For Rwanda is aiming to raise £1m for the survivors of the genocide

Wish For Rwanda is aiming to raise £1m for the survivors of the genocide


If you’ve been following the blog you’ll know that we’ve teamed up with new charity Wish For Rwanda. Set up earlier this year, the charity is aiming to raise £1million for Rwanda and it’s starting this month.

The first event will be a Christmas-themed fashion show and lunch at The Balmoral Hotel on November 28th. Guests will be welcomed with a champagne reception and models will be showing off this season’s must-haves from John Lewis, Retucco and lingerie boutique Booby Trap. For more information on the fashion show or to buy your ticket, please visit www.wishforrwanda.co.uk.

As well as gearing up for the fashion show, we’ve been getting the word about Jackie and her mission out to the media. Thankfully our hard work has paid off and the Edinburgh Evening News and The Daily Record both carried features on Wish For Rwanda this week.

You can read the Edinburgh Evening News story here and the Daily Record piece is online here.

Hopefully you’ll be sharing a glass of fizz with us on the 28th!

Freja wins top bridal design award

Tuesday, November 10th, 2009

Mette Baillie of Freja

Mette Baillie of Freja

Scotland’s brides, grooms, mums and dads have voted Edinburgh-based Danish designer, Mette Baillie of Freja, Bridal Dress Designer of the Year.

Baillie collected her award at the VOWs, the Scottish wedding industry service awards, this week in Glasgow, in front of the leading lights of the Scottish wedding industry.

The VOW awards celebrate the customers’ favourite for dress, jewellery, photography and flowers among other categories and is particularly special because it is real people, not industry insiders, who determine the nominees and winners.

Over 10,000 nominations were received from brides, grooms, mums and dads. The nominations are rigorously verified, cross-referenced and counted to reveal the winners.

Baillie is a Danish designer living and working in Edinburgh and has been designing wedding gowns for Scottish brides for ten years.

Fascinated by Scotland, the colours and textures of nature, as well as the history of traditional Scottish clothing, patterns, costumes and people, inspire Baillie’s design.

Every wedding gown is unique, designed for just one woman. Each gown is first made in a cotton toile, fitted so Baillie can find the most suitable length, line, cut and placement for details like pockets and fastenings.

Her passion for working with structured bodices of period inspired costumes means that often a historic period will become the inspiration for one of her gowns.

As well as bridal gowns Baillie also designs evening dresses and formal suits for work and holiday wardrobes.

Baillie works in wool, leather, suede, silk and cotton as they are great to wear and very versatile being easy to dress up or down according to the occasion.





* = required field