Money experts get Hot Tin Roof on board

Hot Tin Roof has been signed up by Money Dashboard to promote its new online personal finance application.

The internet start-up, which is to launch in the new year, has already been hailed as the next Mint.com, the highly successful American internet banking website. Hot Tin Roof recently broke the news of Money Dashboard’s latest £1m investment on TechCrunch, the influential technology website.

Hot Tin Roof plans to build trust and brand recognition for the company through a sustained online and traditional media campaign. Hot Tin Wire, the online service launched earlier this year, will build on successful campaigns for The Fringe, Ambergreen, and FreeAgent Central.

The board of Money Dashboard includes a number of high-profile figures from the banking world. Stuart Sinclair, the former CEO of Tesco Personal Finance, has been appointed as the company’s non-executive chairman.

Hot Tin Roof’s Director, Sarah Lee, says: “Money Dashboard is great company, with a bright future ahead of it and lots of confidence behind it. Online personal finance has not yet taken off in the UK so there is an opportunity to change the face of internet banking in this country, as Mint.com has done in the States. People like to know that their money is safe so building trust in the application’s stringent security measures will be an important part of our campaign.

She adds: “Like the internet, our Hot Tin Wire service is continually developing as trends change online. We offer an up-to-the minute dedicated service to ensure that our clients get the most they can from the opportunities available online.”

For more information contact Sarah Lee.

As featured in The Drum.

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