Hot Tin Roof’s head in the clouds

Hot Tin Roof continues to carve a niche as one of Scotland’s leading specialists in high tech PR, with the announcement today, officially confirming its appointment by software and services company, Flexiant.

The Edinburgh-based independent PR agency will continue to lead a global marketing and PR campaign to establish Flexiant’s reputation as one of only three independent public cloud providers in Europe and five world-wide.

Cloud computing is one of the fastest growing and most fiercely competitive technology markets and the challenge for all companies operating in this space is to cut through the noise and build reputation.

Gartner’s poll of 1,600 CIO’s in January this year showed cloud computing and virtualisation as the top plan and budget priorities for 2010. With the IDC forecasting that cloud computing will account for nine per cent of total customer expenditure by 2012.

Lack of clarity and blurred definitions mean cloud computing is not clearly understood. A critical element of Hot Tin Roof’s campaign will be to educate the market place about the benefits and applications of cloud computing, ensuring Flexiant communicates a clear and simple message and secures a significant share of voice.

Flexiant’s public cloud, Flexiscale, was Europe’s first cloud platform and was launched in 2007.  Then in March 2010 the company launched its flagship product, Extility, a private cloud that allows licensees to build their own cloud and sell cloud services under their own brand.

Hot Tin Roof has been working with Flexiant’s management team for a number of months to deliver a PR strategy taking the company through the sale of XCalibre to Webfusion in December 2009; the acquisition of FlexiScale technology and launch of new software and services company, Flexiant.

Sarah Lee Hot Tin Roof’s Director comments:  “This is a key campaign for Hot Tin Roof.  It positions us firmly at the heart of Scotland’s dynamic technology sector and we are delighted to be working with such a progressive company.  Flexiant has global ambitions and it is exciting to be working with and be part of such an impressive team.”

For more information contact Sarah Lee.

As featured in The Drum.

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