Hot Tin Roof’s director Sarah Lee will today give a presentation on social media for startups at Scotland’s first Drupal for Business event. The talk, held jointly with Gareth Alexander of GA Web Applications Development, aims to equip companies with the tools needed to maximise the benefits of social media.

Sarah’s PR career began in the press office of East of Scotland Water. After moving to the private sector she worked on both business and consumer media campaigns for Scotland On Line, Compaq, Indigo Vision and Newell & Budge, before launching Hot Tin Roof in 2002.

Under Sarah’s directorship, Hot Tin Roof has built up a dynamic reputation as one of Scotland’s leading PR agencies for digital and technology companies, working with many pioneering startups including NCTech and miiCard, as well as established organisations like ScotlandIS and The University of Edinburgh.

Leveraging social media to boost online reputations is a core component of each Hot Tin Roof campaign. From interacting with customers to increasing sales, social networking on Twitter and Facebook and professional networking on sites such as LinkedIn is more important than ever.

The presentation will explore advantages and pitfalls of social media for startups. The session will also outline how to integrate Drupal to benefit social media, and examine what content works best for which social network.

Sarah Lee comments: “I’m passionate about the power of social media and, in the rapidly changing media landscape, it has become a vital tool for promoting startups. I’m delighted to be giving this presentation and look forward to helping those attending harness the exciting opportunities social media presents.”

Drupal for Business is part of DrupalCamp Scotland 2012, and runs on Friday 25 May. Held at the Informatics Forum in Edinburgh, DrupalCamp Scotland comprises of three free events held over the 25 and 26 May. In addition to Drupal for Business there will be a short introduction to Drupal and full-day training sessions on the Saturday.

For more information contact Sarah Lee.

Look no further!

TIN IT OR BIN IT is your weekly social media need-to-know.

Hot off the press we deliver the week’s most ground breaking social media news,
oh-no-you-didn’t stories, tips you can’t afford to miss or simply our opinion on trends in the digital landscape.

Lastly, we’ll tell you whether it’s tin material or bin material!

View them all here on our Facebook page.

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Tin It Or Bin It – 25 May 2012 – Klik

Face.com’s new facial recognition mobile app, Klik, has just launched out of Beta. ­Using Face.com technology, the app aims to automatically identify the faces of your friends before or after you take their photos.

And just how does it know who your nearest and dearest are? Well, to use the app you have to configure it with your Facebook account, and the facial recognition software analyses the faces in your photos and remembers the name associated with each tag.

This could take up to one full day, and Klik will only recognise the people you are friends with on Facebook.

If Klik can’t identify the person in the picture you can put it in “Learn Mode” to manually ID the face – if you continue to identify unknown faces and save them then the app’s ability to recognise those faces in future photos improves.

There are some great additions, like the Instagram-esque photo filters to give your snaps that creative edge. And, of course, you can share – on Facebook, Twitter, email and Klik itself. You can also check out friend’s photos and see the locations where those pics were taken.

But it’s the app’s ability to read your location and make use of that info which, coupled with the facial recognition technology, gives it a decidedly creepy feel, and raises privacy concerns.

And because of this Klik is a Bin It.

A campaign to rapidly raise awareness and create a high profile media presence for e-Placement Scotland over the Easter holiday with the ultimate aim of helping to drive recruitment during the 2012 Summer vacation.

Summer jobs – surprisingly worth it, E&T magazine, 24 May 2012.

IT companies urged to take on paid interns, Scotland on Sunday, 13 May 2012.

New initiative launched for IT interns, The Journal, 26 April 2012.

Employers urged to pay IT work experience students, Skills 4 Gov & Business, 19 April 2012.

Scotland debuts ‘Lets Get Paid’ IT scheme for students, Netimperative, 11 April 2012.

Employers urged to pay IT work experience students, HR Review, 11 April 2012.

Employers urged to pay IT work experience students, Public Service, 11 April 2012.

E-placements Scotland launches “LETS GET PAID” initiative for students, Student Times, 10 April 2012.

Student IT paid work placements, Compute Scotland, 8 April 2012.

Scottish IT firms encouraged to get behind paid intern scheme, Microscope, 4 April 2012.

www.e-placementscotland.com

Full-time PR Account Manager Circa £24k

Edinburgh

Hot Tin Roof is a dynamic, independent PR agency, creating iconic reputations for pioneering UK companies.  We help business communicate in a digital world, blending the skills and rigour of traditional PR with the constantly changing, cutting edge digital techniques of social media and online PR.

Now in our tenth year we are primarily focused on B2B PR, specialising in internet and digital technologies, although we do work across a range of sectors and the odd B2C campaign.

Fast and furious, we deliver creative campaigns, designed along clear and simple lines.  From short, sharp projects to heavy weight strategy sustained long term; we have a powerful reputation for getting results and making the news.

We are now looking for an enthusiastic and experienced PR professional to join the team and help across a range of B2B accounts.

Key responsibilities:

With a minimum of three years’ experience in Public Relations, you will be responsible for managing media relations and client accounts. You will have excellent client service skills and proven media relations skills.

The preferred candidate will have experience in B2B campaigns, ideally technology related, and experience of social media campaigns and online PR.

You will be keen to learn to write PR plans, new business proposals and pitch documents, and will have a naturally positive outlook to building new business connections on behalf of the client.

Skills & Experience:

• Experience working with B2B clients

• Excellent media relations skills and proven strength in securing quality coverage

• Excellent understanding of news agenda and impact on clients

• Confident and professional demeanor when dealing with clients and journalists

• Strong copy writing skills

• Strong social media and online PR skills

• Good organisation and time management

• Good knowledge and understanding of digital channels

Personal Qualities:

• Pro-active and takes initiative

• Loves a challenge

• Excellent communication skills

• Team player

CVs with covering letter to sarah@hottinroof.co.uk by 8 June 2012.