Appointedd Attracts First Round of Investment Spelling the End for Pen and Paper

appointedd blog

Equity Gap announced today a £160K investment in online booking startup Appointedd, alongside Apollo Informal Investment and the Scottish Investment Bank, the investment arm of Scottish Enterprise.

The deal, led by Equity Gap, will allow Appointedd to hire new staff, doubling the size of its team and driving a rapid growth strategy targeting new markets and territories. Appointedd’s disruptive software delivers a comprehensive set of services including online booking, customer relationship management and marketing.

Until now, the market for business management software has centred around large enterprises. But recent technological advances, and the maturing ‘software as a service’ model, have made this technology available at a fraction of the cost and so, accessible to SMEs.

Appointedd’s suite of tools allows small business owners to manage their business entirely online, replacing traditional pen and paper systems. For example, customers can book online on their own website or via Facebook and the company can use the software to manage staff rotas and send automated email and text marketing campaigns.

Appointedd aims to empower small businesses, as founder Leah Hutcheon explains: “They say ‘time is money’. Well, for any company whose business model depends on selling time, it really is. Our software means small businesses don’t waste time but manage it as you would any other resource.

“Most small businesses still use pen and paper to record appointments and staff rotas. By taking this process online we boost efficiencies and deliver savings.

“We feel really passionately about empowering people who sell their most valuable asset – time. There are lots of separate tools that help small businesses succeed, but until now there was no one package that could give a small service business all the functionality they need to run their business, all in one place. As a small business owner, I know how hard it can be managing lots of different packages and then all your bits of paper. Appointedd consolidates it all in one intuitive package.”

Initially developed for the health and beauty industry, Appointedd’s customer base has quickly diversified to include a broad range of service providers from physiotherapists to dog walkers, music teachers to PR consultants.

Equity Gap is a business angel syndicate actively investing and co-investing in early stage Scottish based companies.

Speaking on behalf of his co-investors Fraser Lusty, Director of Equity Gap, says: “This collaborative investment is a great example of how Scotland’s vibrant angel community works together to support startups and grow enterprise in Scotland.

“Leah really understands her market and has a clear vision of where she wants to take her business. The software is easy to use and provides a service users want. We have been extremely impressed with Leah and believe that we can bring commercial perspective that will help her take her business forward to the next level.“

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