Intelligent Reach raises multi-million investment to accelerate international growth and boost product development

Intelligent Reach, a leading e-commerce sales and marketing platform, today announces completion of a multi-million pound venture capital investment led by Scottish Equity Partners (SEP).

This is the first external investment in the UK company and will allow it to further augment its position in the UK, Europe and wider international markets.

Intelligent Reach’s proprietary platform is already used by over 150 global retail brands including Currys, Carphone Warehouse, Asda and Debenhams. It operates across 22 countries and is on target to optimise over £5.13 billion in retail revenue across over 49 million individual transactions this year alone.

The undisclosed figure will be invested predominantly in further developing and enhancing the Intelligent Reach proprietary platform, in addition to expanding the team, across all departments and territories. The London based company also has offices in Australia and Germany.

Steve Rivers, co-founder and CEO of Intelligent Reach explains what the investment means for the company: “This investment will allow us to maximise the potential of our platform to be an indispensable technology for all online retailers across the globe. The Intelligent Reach Platform is a source of competitive advantage for any retailer today, using it to successfully trade online in tomorrow’s increasingly complex and challenging global digital commerce landscape.

“Having funded the business personally for its first seven years, we spent a lot of time finding the right partner to support us in our future growth plans and are very excited about the next stage of the Intelligent Reach journey in partnership with the team at SEP.”

The investment was led by Stuart Paterson, Partner at SEP, who comments: “The global online retail environment is becoming increasingly complex with an ever expanding variety of places where products may be advertised, promoted or available for sale to consumers. Retailers are increasingly looking to channel management software as a simple means to connect to, and manage, the multitude of locations where product may be advertised or available for purchase, on a country-by-country basis.

“We believe that Intelligent Reach is well positioned to take advantage of this growing software market – estimated at more than $1bn worldwide per annum. Its platform offers advanced product level yield and pricing intelligence coupled with ease and speed of integration and this sets it apart from competitors.”

He adds: “Intelligent Reach has an enviable blue chip customer base with over 150 retail brands, has managed in excess of $10bn of transactions through its real-time system, and is building an impressive sales organisation across the UK, USA, Australia and Europe. Our investment will enable the business to further expand its team and deliver on its growth potential.”

The Intelligent Reach platform enables online retailers to launch, manage and optimise their product catalogue over 600 online channels worldwide, including eBay, Amazon, Shopzilla, Commission Junction, Affiliate Window and Google. The platform extends a retailer’s product reach, optimises performance, provides actionable insights and drives incremental profitability.

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