LEWIS to help Dynamic Earth show off its fun side

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Top visitor attraction Dynamic Earth has appointed Edinburgh design and digital agency LEWIS to deliver a full brand refresh and a 12-month marketing campaign to promote its fun and interactive features.

The win further strengthens LEWIS’s portfolio of tourism and leisure clients, which already includes, the National Museum of Scotland and Edinburgh Corn Exchange.

The marketing campaign, which kicked-off at Easter and will run until the end of the year, will feature print, outdoor, radio and transvision advertising at Waverley Station. Campaign branding will also be featured on 10 taxis and a fleet of Lothian Buses during the summer months.

Since opening its doors in 1999, Dynamic Earth has been one of Edinburgh’s premier attractions. Packed with interactive exhibits, it takes visitors on a journey from the Big Bang through to the present day.

The campaign will build on Dynamic Earth’s success in 2014 and will support its drive to attract visitors throughout the competitive summer period and beyond.

David Lewis, chief executive of LEWIS, said: “This is a really exciting project and we feel privileged to be involved with such an established Edinburgh visitor attraction. The last year has been hugely successful for LEWIS and this is a chance to really show off our creative credentials and contribute to the ongoing success of Dynamic Earth.”

Eilidh Massie, marketing manager of Dynamic Earth commented: “We’ve been blown away by the work that the team at LEWIS has done on this campaign; the results are fun, dramatic and exciting – just like the attraction – and we all absolutely love it. We can’t wait to see the new branding in place across the city over the coming months.”

An award winning, independent agency, LEWIS blends technical expertise and innovation with creative and intelligent design. Scotland’s oldest design agency, LEWIS recently celebrated its 40th year in business and its most successful to date.

A trusted partner, LEWIS delivers outstanding work and makes its clients look great – every time. Its unique blend of creativity, design and cutting edge technical innovation brings brilliant ideas to life.

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