Funding boost for language app: Babbel raises $22 million

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Global online language learning market leader completes Series C round and secures SEP as new investor

July 8th 2015, New York/Berlin – Babbel, the leading app for language learning, today announces the successful completion of $22 million investment round to drive further growth. The round is led by Scottish Equity Partners (SEP) and supported by existing investors Reed Elsevier Ventures, Nokia Growth Partners (NGP), and VC Fonds Technology Berlin managed by IBB Bet.

The investment will add momentum to the company’s impressive growth, while ensuring the continuation of its cutting-edge product development. Babbel has been profitable since 2011, with its mobile app now seeing up to 120,000 downloads per day. As the highest grossing language-learning app in both the iOS App Store and Google Play Store, Babbel operates a subscription-based business model with a clear focus on consumers outside the realm of formal education. With its recently released app for Apple Watch, the company presents a strong vision for the future of language learning.

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“Babbel is defining a new market and revolutionising the way people learn languages,” says Markus Witte, Founder and CEO of Babbel. “In SEP we’ve gained a high-profile partner that shares our vision of making learning easy and fun for everyone. This investment enables us to fully capitalise on a significant market shift towards self-motivated learning.”

SEP Partner Stuart Paterson, who joins Babbel’s Board of Directors adds: “Babbel sets the standard for online language learning, and its strong international footprint is a reflection of that. We see significant growth potential in this market and are delighted to support the company as it executes its expansion in the Americas.”

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Babbel helps people to discover the fun of language learning and motivates them to stick with it. In fact, the average customer continues to use the app for more than 12 months. In order to get users conversational quickly, the company employs a team of education and language experts who create specific courses for each language pair – 14 learning languages and 7 display languages are currently on offer. Babbel is available on the web, for smartphone and tablet, and now for Apple Watch.

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