What isn’t SEO?

February 3rd, 2014

SEO is dead… Well so say a considerable chunk of those in the know, but the truth in this statement depends upon what you consider to be SEO. If you mean manipulating search engines through cheap tricks that get even the worst sites onto the front page of the results, then yes, you are correct, ‘SEO’ is dead (or at least dying).

photo of Google's logo

Image Credit: Carlos Luna/Flickr

SEO is a way to make your website accessible to search engines, allowing them to understand the content contained on a page so it can be ranked accordingly. I’m sure we can all agree that good quality, highly relevant content deserves to be most visible; as such, SEO should never really have been about gaming the system.

All about the game, and how you play it

But it was, and why not? Quick, dirty tactics that produce the same results are financially more viable than investing time and money into producing great content. If you could get to the top this way, why wouldn’t you, especially when everyone else was doing it?

Herein lay the problem, everyone was doing it! The internet was becoming a dumping ground of thin, low quality content, making it much harder to find what you were looking for.

Google has been addressing this issue for a number of years through updates to the algorithms used to discern a pages relevance to search terms. With the introduction of Penguin and Panda, some of the more common ‘optimisation’ tricks are starting to be expunged (thin, duplicate content and anchor link text that linked to keyword rich sites respectively).

This is the beginning of what could be described as the death of SEO, but perhaps it would be fairer to be call it a repositioning.

You won’t fool the children of the revolution

On the brink of a digital revolution where offline content is losing its attraction at a rate of knots, the lines between SEO and PR are becoming increasingly blurred. Building relationships with bloggers and editors while creating fantastic, shareable content is the main objective of each of these disciplines, and is far from being dead.

SEO still continues to have a hugely important technical aspect to help search engines index content correctly. Regardless of how strong your content is, a site riddled with broken or spammy links, awkward navigation and poorly optimised page titles will still struggle to perform.  However, these skills are becoming less exclusive due to the very nature of producing digital content… it’s only a matter of time before SEO and PR become interchangeable job titles.

Adopt an Intern hits 500 milestone

December 19th, 2013



Adopt an Intern (AAI), which specialises in the creation and facilitation of paid internships for Scotland’s graduates, today announces the placement of its 500th graduate.  AAI was established by the Centre for Scottish Public Policy in 2010 and receives core funding from the Scottish Government.

The 500th intern, David Scott, will undertake an initial 3-month placement with Edinburgh-based Hot Tin Roof.  The landmark will be recognised by a visit to the specialist technology PR agency today by Angela Constance, Scottish Government Minister for Youth Employment.

AAI has worked with a wide range of organisations across Scotland and internationally, since its formation, to design graduate-level placements, the majority of which have led to full-time employment.  AAI helps to define the particular need of the business and then handles the recruitment and shortlisting processes necessary to find the right candidate, thereby simplifying it for the host organisation to find someone who will make a genuine contribution to their business.  Unusually, due to its core funding from Scottish Government, AAI offers a free service and even funds the interns in specific cases, saving small enterprises from across the public, private and social economy sectors both time and money.

Joy Lewis, Chief Executive of AAI, said:

“We have all worked exceptionally hard to reach this 500 milestone including the organisations throughout Scotland that have developed these placements with us over the last 3 years or so.  I know that they have greatly benefited from the terrific talent produced by our higher education institutions, to which huge credit is also due.

“Reaching 500 is an important milestone, but what really matters is the individual inspiration we give to our graduates as they take their first steps on a career path, the success we can add to organisations throughout the country and the positivity this creates for the Scottish economy as a whole.  For our part we will not relent in our efforts to make these differences.  I encourage SMEs throughout Scotland to get in touch with us in 2014 and discover what we can do for them”.

Angela Constance, Scottish Government Minister for Youth Employment, said:

“I am delighted that Adopt an Intern has been able to place a 500th graduate. The Scottish Government has invested almost £1 million over the last four years to support high quality, paid graduate placements and 500 represents a considerable return on our investment.  Meaningful high quality work experience, which equips young people with the skills and experience to enter the labour market, is one of a range of actions that can help reduce both unemployment and underemployment of graduates.

“I hope to see many more internships taken in the future and wish Hot Tin Roof and David the best of luck with their new working relationship.”

Sarah Lee, Managing Director of Hot Tin Roof, said:

“Internships are an incredibly important and valuable route in to employment.  There is a lot of competition for PR jobs and real work experience is key for graduates looking to build a career in the industry.

“We have been offering young people work experience for a number of years and it has been a very powerful way of finding the brightest and the best with whom we can work to build their skills and jumpstart their career, as well as bringing new energy into our office.”

Neo to host Global Day of Code Retreat in Edinburgh

December 11th, 2013



International software innovation company Neo will again host software developers from across Scotland on 14 December for Global Day of Code Retreat. The annual event will take place at Neo’s European base at TechCube in Edinburgh, and in up to 200 other cities around the world.

A day-long, intensive practise event focusing on the fundamentals of software development and design, Code Retreat will give developers the opportunity to work on code away from the pressures of ‘getting things done’, thus allowing the freedom to invoke their creative side, practise their skills and develop new ideas.

Much like a musician who needs time to practise playing an instrument, programmers need to refine their skills without the constraints of time, budget or business brief in order to develop. Scotland’s tech and software development industry is vibrant, but to continue to lead in this field, skills must be refined and developed and new ground broken.

The Code Retreat format has proved to be a highly effective means of skill improvement. Practising the basic principles of modular and object-oriented design, developers can improve their ability to write code that minimises the cost of change over time.

Global Day of Code Retreat is an annual event taking place in Australia, New Zealand, the US, China, Singapore, South Africa, Poland, Germany, Sweden and Scotland among many others.

Paul Wilson, Managing Director at Neo explains: “Since the idea was conceived in 2009, Code Retreats have become a global phenomenon. Last year around 2000 programmers took part in 150 separate Code Retreats.

“As a global organisation, Neo organises Global Day of Code Retreat events in many of its offices. After extremely positive feedback from last year’s event, we look forward to another enjoyable and successful day.”

Neo is a global product innovation company working with clients including Time Magazine, American Express and Paypal, and whose board contains some of the biggest names in software and product development, including Evan Henshaw-Plath (lead developer at Twitter) and Joi Ito (Director of MIT Media Lab).

For more information contact: Jen Richards :: 0131 225 7880

Aridhia in the news

November 22nd, 2013


Aridhia provides world leading biomedical informatics and analytic solutions to support stratified medicine and translational research, which will enhance understanding, diagnosis, prevention and treatment of chronic diseases.

Recovery takes root in UK regions, Financial Times, 16 October 2013

Scottish Equity Partners sponsor GP Bullhound Summit and Media Momentum Awards, Angel News, 16 May 2013

Business in brief: Sleeperz | Aridhia | Virgin Media, The Scotsman, 9 May 2013

Our nation of online shoppers host the technology leaders we need, The Telegraph, 12 May 2013



Speech Graphics in the news

November 22nd, 2013


Speech Graphics Ltd (www.speech-graphics.com) is an award-winning tech company providing facial animation with next-gen realism driven completely by audio. Founded in 2010 by speech technology experts with two decades of experience in speech animation, the company is expanding rapidly while already providing animation services to several major AAA studios.

Video maker wraps up first order, The Scotsman, 16 October 2013

CG language teacher lets you see how words are formed inside her mouth, Digital Arts, 16 October 2013

Kanye West video made by Edinburgh firm in 5 days, Edinburgh Evening News, 26 July 2013

Scots studio create virtual Kanye West in just four days for rapper’s new video, Daily Record, 26 July 2013

Rap star Kanye’s banging new toon: Hip-hop vid made by Scots graphics firm, The Sun 26 July 2013

The Scottish startup that made animated Kanye rap in his Black Skinhead video, Wired UK, 25 July 2013

Inside Speech Graphics’ 3D-animated Kanye West Black Skinhead interactive video, Digital Arts, 26 July 2013

Animation firm delivers on time for rap star’s video, Herald Scotland, 24 July 2013

Scots team lip-sync Kanye West in experimental Black Skinhead 3D-animated video, Motion Magazine, 24 July 2013

QueryClick in the news

November 22nd, 2013






QueryClick is an award winning boutique search marketing agency.  Headquartered in Edinburgh and with offices in London and New York, QueryClick operates in 28 countries worldwide.  Specialising in multinational campaigns, the agency works with big brands like: Hunter, EE, Hilton Hotels, Sally’s and Aggreko to increase visibility and improve rankings and conversion rates.


Three important considerations for mobile PPC success, Econsultancy, 11 February 2014

2014: the mobile SEO timebomb, Econsultancy, 10 December 2013

SEO tips for ecommerce sites, Creative Bloq, 4 November 2013

Optimising search user journey to conversion for multinational SEO, Econsultancy, 15 October 2013

A step by step guide to RSLA and dynamic remarketing, Econsultancy, 11 September 2013

Boost your SEO by localising your content, Creative Bloq, 11 July 2013

A guide to getting analytics right for your organisation, Business Matters, 11 July 2013

How to optimise your paid search campaign, Business Matters, 2 July 2013

How to ace the basics of social media, Business Matters, 17 June 2013

Simple webmaster guide to building an ethical back link profile to get Google to love your site, Business Matters, 21 May 2013

The inside guide to search engine marketing, Business Matters, 23 April 2013

eBay paid search fails to hit the mark, Marketing, 26 March 2013

A snapshot of our clients

November 21st, 2013


EquityGapScotlandISalbaaridhia holoxicasofantfreeagentRMD


Equity-Gap in the news

November 7th, 2013

Screen shot 2013-11-07 at 13.20.07


Equity Gap is a group of private individuals set up to invest in and support emerging and growing businesses. The group are particularly interested in assisting young companies that have achieved the SMART award and businesses that have gone through a pre investment commercialisation process


Insignia Technologies raises $865,000 for smart label to reduce food waste, New Energy Network, 05 November 2013

Insignia raises £865,000 from Equity Gap, Unquote, 01 November 2013

Smart label firm Insignia bags £900,000 investment, Packaging News, 31 October 2013

Insignia Technologies hits $1m for global trials, Dairy Reporter, 30 October, 2013

Insignia Technologies starts trials in the US and Europe following investment, University of Strathclyde, 30 October 2013

Insignia Technologies featured on BBC, Good Morning Scotland, 30 October 2013

Insignia Technologies, Who got Funded?, 30 October 2013

Insignia Technologies Starts Trials Following Investment, Packaging Europe, 31 October 2013

Insignia Technologies draws investors, The Punch, 31 October 2013

Insignia labels £850,000, Global University Ventures, 30 October 2013

Scottish start-up Insignia Technologies secures £865,000 in deal led by Equity Gap, Startups, 30 October 2013

Label technology to cut down on food waste gets cash to commercialise, Growth Business, 30 October 2013

Smart packaging firm Insignia Technologies draws investors, The Scotsman, 07 November 2013

Insignia fast tracks innovative food labelling with new funding,PrintWeek, 30 October 2013

investment to help company trial smart label that works out food expiry, REB News, 30 October 2013

Investment is smart move for Insignia, Plastics and Rubber Weekly, 30 October 2013

Insignia Technologies starts trials in the US and Europe following investment, Angel News, 30 October 2013

Smart packaging firm Insignia Technologies draws investors, BBC news, 30 October 2013

Insignia Technologies hits $1m for global trials, Food production daily, 30 October 2013

Smart label developer secures £865,000 investment package, Business insider, 30 October 2013

Insignia secures £865,000 food labels investment, Herlad Scotland, 30 October, 2013


My PR Internship: “The Hot Tin Roof Experience” #05

October 25th, 2013

This is the last in the series of posts from our intern Ayah who spent last week with us engrossed in the world of PR. Her previous post can be read here: Day one, two, three and four.



Day Five (18/10/13) my final day…

This morning I reviewed and edited my press release. The feedback I have received has been very encouraging, however, I understand my press release is a little bit too detailed. On a lighter note, I have stuck to the correct structure and understood the client effectively. When writing a press release, you are given the challenge to cover all aspects in as few words as possible – a little tricky, but certainly very interesting to write up.

I also looked at Hot Tin Roof’s social networks and was shown some apps they use to track responses – Hoot Suite and Social Bro. I would recommend everyone to sign up for those website as they are really nifty and valuable applications. I love them so much, in fact, I am even going to start using them when I get home! Joe showed me a lot of tricks that I will definitely be using after my placement.

I am, sadly, finishing this blog. I have had a great time writing it but the time has come for an end. I have loved every minute of this placement and would encourage everyone interested in Public Relations or Journalism to undertake an internship relevant to the field. The last thing you would want to do is leave University as a journalist only to find you hate deadlines or worse, writing! Also, if you’re stuck on finding work experience, why don’t you try volunteering, or even starting your own blog? Employers will be impressed to see you can handle such a commitment and may even start to picture you working in their firm.

To sum everything up, no day in the PR world is the same. There will always be a dozen tasks waiting for you, but if you work at it, there will also always be rewards waiting for you at the end of the day. Whether you make a client happy, write an amazing press release or receive an invite to a company event, there will always be a pot of gold at the end of a rainbow. Just don’t forget to enjoy your experience and take deep breaths!


Have you experienced an amazing internship you want to share? Leave a comment down below.

My PR Internship: “The Hot Tin Roof Experience” #04

October 24th, 2013

The penultimate day from Ayah‘s time with us saw her drafting her first Press Release. In case you missed them, here’s days one, two and three.



Day Four (17/10/13)

Today I continued to write this blog. I think it is really interesting to reflect on my past days. I have thoroughly enjoyed this experience and writing this blog is a way to immortalise it. It is a way to look back and say, ‘this is what I have done’.

I started (and finished) my first draft of the appointment press release on a new client – a brilliant company who focus on biomedical informatics solutions to manage chronic diseases, or to put in layman’s terms, they invest in research that ultimately save peoples lives. I loved writing the press release. I was able to see how people in PR work by doing the same job that they do on a daily basis. I found it really interesting researching about the company and was able to get a quote from Jen through a short interview. It was fun writing the press release. I just hope the journalists reading it will like it as much as I have.

I then, after collecting clippings of articles, created a PDF document of all the collated media coverage of one of HTR’s clients. It was a little challenging trying to save 13 documents into one file but, with the help of Joe, I was able to do it.

Overall this day was very enjoyable and I had a brilliant time!

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