PR masterclass for award winning startup

August 21st, 2014

We were excited to welcome Dr James Prendergast into Hot Tin Roof this week for media training. Back in June, James won the first ever Edinburgh University post-doc Enterprise Award for his start-up, Dipodo.

Part of his prize was a one-to-one training with our Director – Sarah Lee – to help him learn the practical skills that will help him launch Dipodo and get to market.

A researcher in biomedicine and specifically, the study of genome and epigenome evolution and their relevance to disease, PR and marketing was uncharted territory for James.

Anyone working in biomedical research has to keep on top of new research published every month in a myriad of articles. James knows first hand the difficulty of trawling through life-science journals, trying to find relevant articles in a sea of irrelevance.

He told us that, currently, there are a whopping one million plus articles across 25,000 journals – so finding useful information is tremendously tricky, not to mention tedious!

Spying a gap in the market, James has developed Dipodo, a free online tool that allows users to create their own personalised research journal with tailored searches to suit their unique areas of interest.

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JCI Edinburgh to Host Referendum Debate for Young Professionals

August 19th, 2014

Wednesday 20 August 2014, 6.00pm – 9.00 pm

English Speaking Union Scotland, 23 Atholl Crescent, Edinburgh, EH3 8HQ           
With less than five weeks to go until the referendum, JCI Edinburgh’s Charlotte Square Club is hosting a debate on Scottish Independence that specifically seeks to address the concerns of young people in business.

Featuring speakers from both sides of the campaign, the event aims to equip young professionals with the facts they need in order to make an informed decision on the 18th of September. The panel will feature a variety of young business professionals and will give attendees the chance to gain answers to their burning questions.

The event, which is completely free and is open to non-members, will provide a unique opportunity for attendees to gain clarity on the issues that particularly affect them.

The evening will be split in two, starting with a debate featuring members of JCI Edinburgh. The second part will centre around a panel discussion with the opportunity for questions from the floor, featuring journalist Ian Fraser, Iain McGill of Harmony Employment and Scottish debating champion Paul Stretton.

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Dummy Jim in the news

July 24th, 2014

Dummy Jim 2

 

Dummy Jim weaves fiction, documentary, animation and archive to explore the eccentric adventures of profoundly deaf Scots long-distance cyclist James Duthie who hailed from the close- knit Aberdeenshire fishing community of Cairnbulg and Inverallochy. In 1951, he set out on a lone cycling tour to Morocco but after three months he found himself at the Arctic Circle. In July 2014, the film set off on its first tour round Scottish cinemas.

Dummy Jim hits the road again, The Press and Journal, 28 June 2014 

Cyclist’s epic journey hits big screenSTV Aberdeen online, 1 July 2014

Dummy Jim sets out on Scots tour, The Herald, 3 July 2014 

Dummy Jim comes home, ReelScotland, 3 July 2014 

Dummy Jim: A Wee Tour, The List, 10 July 2014  

Interview with Matt Hulse, STV News at 6, 11 July 2014     

Film season offers Scots the chance To See Oursels on screen

July 17th, 2014

Audiences across Scotland are invited to watch the director’s cut of Scottish history, culture and identity this summer as touring film season ‘To See Oursels’ hits the road.

Combining a range of classic Scottish films and rarely screened TV dramas, expert introductions and panel discussions, the season shines a spotlight on Scottish identity – from the heroic to the gritty – and on how Scotland has understood itself on screen over the last four decades.

To See Oursels will visit six venues across Scotland, spanning Inverness to Dumfries. Screenings kick off at Glasgow Film Theatre on Sunday 3 August with Bill Forsyth’s Local Hero, which will be introduced by the season’s curator, Dr Jonny Murray of Edinburgh College of Art.

Fans of the much beloved film will also be treated to Q&A sessions with the director. Taking place after the screenings in Dundee, Inverness and Edinburgh, Bill Forsyth will join the audience to explore the film’s comic subversion of a wide range of Scottish stereotypes.
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Free for Startups: SocialBro Helps David Beat Goliath On Twitter

July 1st, 2014

SocialBro, the Twitter analytics, marketing and management platform for business, is giving startups and small businesses a helping hand with the launch of a free forever package. From today, users with a Twitter community of 5000 or less will be able to access SocialBro’s powerful tools through the new Free Cloud plan and analyze and act on Twitter data to grow, engage and monetize their audience.

SocialBro is one of only two members of the prestigious Twitter Certified Program (alongside complementary Twitter client Hootsuite) to offer free access to a product providing analytics and action capability. It combines real time actionable data with the power to deliver and manage campaigns, harnessing the amazing potential of Twitter as a marketing channel to deliver high impact results across a range of metrics.

Javier Burón, SocialBro’s co-founder and CEO, says: “With more and more consumers demanding a truly personalized experience, Twitter has created a level playing field where small businesses can take on global brands. Many small companies are incredibly creative in using Twitter to attract new customers and SocialBro’s new free option is the final piece of the puzzle, enabling them to leverage their online community and use SocialBro with Twitter to drive their growth.”
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SocialBro Joins the Twitter Certified Program

June 20th, 2014

Watershed moment for SocialBro on its journey to becoming the ‘go-to’ platform to extract brand value and revenues from Twitter.

SocialBro, a leading Twitter analytics, marketing and management platform for business, has been chosen to join the Twitter Certified Program, which recognises products that help make brands more successful on Twitter.

SocialBro, which has over 240,000 users including Visa, Toyota and Sefutbol, the Spanish National Football team, joins a select cohort of elite companies such as Hootsuite, Adobe and Nielsen, and is one of the first platforms from outside the US to get the Twitter ‘seal of approval’. To date, only 32 products have been accepted into the prestigious Program and the announcement underlines both the critical importance of data to businesses and SocialBro’s status as a trusted, value add platform.

Smart and disruptive, SocialBro’s suite of analytics and management tools is a game changer in the hands of the new breed of digital marketer. By providing actionable statistics and accurate reporting of social media, SocialBro enables organisations to monetize their Twitter campaigns, increase customer retention and reduce acquisition costs.
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Scotland’s Rising Tech Stars Recognised

June 20th, 2014

Recognising a range of exciting Scottish companies pushing the boundaries in digital technologies, the 2014 Digital Technology Awards were announced yesterday. Contributing £4bn in GVA to the economy, some 80,000 people work in Scotland’s digital technologies industry, which is increasingly contributing to export revenues. The awards, organised by trade body ScotlandIS, feature nine categories.

The Best New Product or Service Award category was won by DeltaDNA, formerly Games Analytics. The judges considered their new product, revolutionising the way games publishers interact with their players, has significant global market potential.

StormID were awarded the Public Services Innovation Award for their ground-breaking “Council Toolkit” which allows local councils to rapidly and efficiently build responsive public services websites.

The Digital Agency of the Year Award went to Glasgow-based digital studio ScreenMedia, who impressed the judges for re-investing profits from a successful fitness app to develop their mobile technology and design prowess, building on an already remarkable client portfolio.
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Aridhia Appointed to UK Government’s G-Cloud Framework

June 3rd, 2014

The latest in collaborative analytical capability now available on-demand to Government and Healthcare Organisations enabling data-driven healthcare

Health and biomedical informatics company, Aridhia, has been accepted onto the UK government’s G-Cloud Framework. This means that AnalytiXagility, the advanced analytics platform for collaborative data science developed by Aridhia, is now available for the first time through CloudStore’s pay-as-you-go model.

The AnalytiXagility platform delivers on demand collaborative, secure, analytical workspaces allowing multi-disciplinary teams to connect with, load and analyse data sets of all sizes. AnalytiXagility also offers specific sector capability such as the DiabetesDataProfiler within the Healthcare sector, in addition to its core collaborative, analytic and security capability.

Data-driven healthcare will enable integrated chronic disease management ultimately improving patient outcomes through effective, efficient service delivery and, in time, transforming healthcare delivery.
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SocialBro Discovers Value Of Retweets For Advertisers

May 28th, 2014

As Twitter advertising revenues continue to increase, brands are demanding more information about the users who retweet and engage with their updates, says SocialBro, the Twitter analytics and management platform.

According to SocialBro’s CEO and co-founder, Javier Burón, brands that invest in sponsored tweets believe that in-depth insights are the key to achieving return on investment.

He says: “Social advertising needs to be strategic and brands are telling us that they want to be able to follow up with the users who show interest in their paid-for campaigns. They want the sponsored tweet to be the first step to building a long last relationship with new followers and they want to be able to track users who retweet them. It is almost impossible to do that manually but our new tool, Discover Retweeters, answers that problem.”

Launching today, Discover Retweeters enables Twitter marketers to identify and target users that have retweeted any chosen tweet. SocialBro developed the tool in response to demand from its customers, a growing list of well-known brands includes Coca Cola and T-Mobile.
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SocialBro Releases Its Own Twitter Mute Function For All SocialBro Users

May 14th, 2014

Following fast on the heels of Twitter’s release of mute functionality to selected user accounts, SocialBro, the leading Twitter analytics and marketing platform, has today launched its own mute function.

Available now to all SocialBro users, the mute function is integrated with SocialBro’s filtering and search functionality, enabling them to quickly filter out Twitter users on a mass scale and giving them more control over the content they see on Twitter.

The new feature is a particularly powerful tool for businesses and high profile individuals with large Twitter communities who are seeking to ‘zoom in and out’ on their most relevant social contacts so that they don’t miss important tweets.
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