Indoor positioning company sensewhereTM is finally breaking down the barriers to global adoption of indoor advertising for mobile phone and wearables manufacturers with the launch today of its free software development kit. Needing no new infrastructure, no power drain and user location accuracy to 10 metres or less, the revolutionary technology uses existing wireless hotspots to build a crowd-sourced global location database.
sensewhere’s disruptive business model revolutionises the established commercial structure of indoor advertising by offering the software development kit free to mobile platform providers and handset manufacturers in addition to the ability to earn revenue from its crowd-sourced location databases. The technology has already been successfully piloted in Seoul, San Francisco and Rio from which the database will spread exponentially around the globe.
With more and more people using smartphones and wearable tech devices, the potential for location based mobile advertising is enormous, particularly with retailers keen to target customers with vouchers and offers while they are in-store or nearby . But widespread take-up of this kind of marketing requires technology that is both extremely accurate, is cost effective and does not drain the battery power of the end user’s device.