Archive for the ‘blog’ Category

PR masterclass for award winning startup

Thursday, August 21st, 2014

We were excited to welcome Dr James Prendergast into Hot Tin Roof this week for media training. Back in June, James won the first ever Edinburgh University post-doc Enterprise Award for his start-up, Dipodo.

Part of his prize was a one-to-one training with our Director – Sarah Lee – to help him learn the practical skills that will help him launch Dipodo and get to market.

A researcher in biomedicine and specifically, the study of genome and epigenome evolution and their relevance to disease, PR and marketing was uncharted territory for James.

Anyone working in biomedical research has to keep on top of new research published every month in a myriad of articles. James knows first hand the difficulty of trawling through life-science journals, trying to find relevant articles in a sea of irrelevance.

He told us that, currently, there are a whopping one million plus articles across 25,000 journals – so finding useful information is tremendously tricky, not to mention tedious!

Spying a gap in the market, James has developed Dipodo, a free online tool that allows users to create their own personalised research journal with tailored searches to suit their unique areas of interest.

The idea is that the more you use Dipodo, the more relevant your results become, allowing you to create your own online journal full of information you can actually use with none of the stuff surplus to requirements. Clever, eh?

The software is in place and it’s all running smoothly… the only problem? No-one knows about it! That’s where we came in. We took James on a journey of PR discovery, teaching him some of the skills he needs to get the word out. With a whole host of new products and functionality in the pipeline, Dipodo certainly isn’t short of stories to tell, but like many start-ups James wasn’t sure how or where to tell them.

Over the course of a two hour workshop, we took James back to basics, showing him what makes a good story and what to do with it once it’s been written.

Despite claiming to be a bit of a twitter-phobe , it turned out he’s a natural and just needed a little bit of schooling in the art of Twittequette and some advice on time-saving tools like Hootsuite.

After a quick cuppa, we sent James off into the mean streets of Edinburgh, hopefully equipped with all the skills he’ll need to spread the word about his exciting new venture.

As for the name? It turns out Dipodo comes from the Latin name for the Pygmy Gerboa, a tiny rodent found in the desert. Nope, we hadn’t heard of them either, but having seen this video, we’re in love!

Film season offers Scots the chance To See Oursels on screen

Thursday, July 17th, 2014

Audiences across Scotland are invited to watch the director’s cut of Scottish history, culture and identity this summer as touring film season ‘To See Oursels’ hits the road.

Combining a range of classic Scottish films and rarely screened TV dramas, expert introductions and panel discussions, the season shines a spotlight on Scottish identity – from the heroic to the gritty – and on how Scotland has understood itself on screen over the last four decades.

To See Oursels will visit six venues across Scotland, spanning Inverness to Dumfries. Screenings kick off at Glasgow Film Theatre on Sunday 3 August with Bill Forsyth’s Local Hero, which will be introduced by the season’s curator, Dr Jonny Murray of Edinburgh College of Art.

Fans of the much beloved film will also be treated to Q&A sessions with the director. Taking place after the screenings in Dundee, Inverness and Edinburgh, Bill Forsyth will join the audience to explore the film’s comic subversion of a wide range of Scottish stereotypes.
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Free for Startups: SocialBro Helps David Beat Goliath On Twitter

Tuesday, July 1st, 2014

SocialBro, the Twitter analytics, marketing and management platform for business, is giving startups and small businesses a helping hand with the launch of a free forever package. From today, users with a Twitter community of 5000 or less will be able to access SocialBro’s powerful tools through the new Free Cloud plan and analyze and act on Twitter data to grow, engage and monetize their audience.

SocialBro is one of only two members of the prestigious Twitter Certified Program (alongside complementary Twitter client Hootsuite) to offer free access to a product providing analytics and action capability. It combines real time actionable data with the power to deliver and manage campaigns, harnessing the amazing potential of Twitter as a marketing channel to deliver high impact results across a range of metrics.

Javier Burón, SocialBro’s co-founder and CEO, says: “With more and more consumers demanding a truly personalized experience, Twitter has created a level playing field where small businesses can take on global brands. Many small companies are incredibly creative in using Twitter to attract new customers and SocialBro’s new free option is the final piece of the puzzle, enabling them to leverage their online community and use SocialBro with Twitter to drive their growth.”
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SocialBro Joins the Twitter Certified Program

Friday, June 20th, 2014

Watershed moment for SocialBro on its journey to becoming the ‘go-to’ platform to extract brand value and revenues from Twitter.

SocialBro, a leading Twitter analytics, marketing and management platform for business, has been chosen to join the Twitter Certified Program, which recognises products that help make brands more successful on Twitter.

SocialBro, which has over 240,000 users including Visa, Toyota and Sefutbol, the Spanish National Football team, joins a select cohort of elite companies such as Hootsuite, Adobe and Nielsen, and is one of the first platforms from outside the US to get the Twitter ‘seal of approval’. To date, only 32 products have been accepted into the prestigious Program and the announcement underlines both the critical importance of data to businesses and SocialBro’s status as a trusted, value add platform.

Smart and disruptive, SocialBro’s suite of analytics and management tools is a game changer in the hands of the new breed of digital marketer. By providing actionable statistics and accurate reporting of social media, SocialBro enables organisations to monetize their Twitter campaigns, increase customer retention and reduce acquisition costs.
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Scotland’s Rising Tech Stars Recognised

Friday, June 20th, 2014

Recognising a range of exciting Scottish companies pushing the boundaries in digital technologies, the 2014 Digital Technology Awards were announced yesterday. Contributing £4bn in GVA to the economy, some 80,000 people work in Scotland’s digital technologies industry, which is increasingly contributing to export revenues. The awards, organised by trade body ScotlandIS, feature nine categories.

The Best New Product or Service Award category was won by DeltaDNA, formerly Games Analytics. The judges considered their new product, revolutionising the way games publishers interact with their players, has significant global market potential.

StormID were awarded the Public Services Innovation Award for their ground-breaking “Council Toolkit” which allows local councils to rapidly and efficiently build responsive public services websites.

The Digital Agency of the Year Award went to Glasgow-based digital studio ScreenMedia, who impressed the judges for re-investing profits from a successful fitness app to develop their mobile technology and design prowess, building on an already remarkable client portfolio.
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Aridhia Appointed to UK Government’s G-Cloud Framework

Tuesday, June 3rd, 2014

The latest in collaborative analytical capability now available on-demand to Government and Healthcare Organisations enabling data-driven healthcare

Health and biomedical informatics company, Aridhia, has been accepted onto the UK government’s G-Cloud Framework. This means that AnalytiXagility, the advanced analytics platform for collaborative data science developed by Aridhia, is now available for the first time through CloudStore’s pay-as-you-go model.

The AnalytiXagility platform delivers on demand collaborative, secure, analytical workspaces allowing multi-disciplinary teams to connect with, load and analyse data sets of all sizes. AnalytiXagility also offers specific sector capability such as the DiabetesDataProfiler within the Healthcare sector, in addition to its core collaborative, analytic and security capability.

Data-driven healthcare will enable integrated chronic disease management ultimately improving patient outcomes through effective, efficient service delivery and, in time, transforming healthcare delivery.
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SocialBro Discovers Value Of Retweets For Advertisers

Wednesday, May 28th, 2014

As Twitter advertising revenues continue to increase, brands are demanding more information about the users who retweet and engage with their updates, says SocialBro, the Twitter analytics and management platform.

According to SocialBro’s CEO and co-founder, Javier Burón, brands that invest in sponsored tweets believe that in-depth insights are the key to achieving return on investment.

He says: “Social advertising needs to be strategic and brands are telling us that they want to be able to follow up with the users who show interest in their paid-for campaigns. They want the sponsored tweet to be the first step to building a long last relationship with new followers and they want to be able to track users who retweet them. It is almost impossible to do that manually but our new tool, Discover Retweeters, answers that problem.”

Launching today, Discover Retweeters enables Twitter marketers to identify and target users that have retweeted any chosen tweet. SocialBro developed the tool in response to demand from its customers, a growing list of well-known brands includes Coca Cola and T-Mobile.
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SocialBro Releases Its Own Twitter Mute Function For All SocialBro Users

Wednesday, May 14th, 2014

Following fast on the heels of Twitter’s release of mute functionality to selected user accounts, SocialBro, the leading Twitter analytics and marketing platform, has today launched its own mute function.

Available now to all SocialBro users, the mute function is integrated with SocialBro’s filtering and search functionality, enabling them to quickly filter out Twitter users on a mass scale and giving them more control over the content they see on Twitter.

The new feature is a particularly powerful tool for businesses and high profile individuals with large Twitter communities who are seeking to ‘zoom in and out’ on their most relevant social contacts so that they don’t miss important tweets.
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Aridhia Appoints Former EMC Director Chris Roche

Wednesday, May 14th, 2014

Aridhia announced today the appointment of Chris Roche to a newly created post on its executive team of Chief Commercial Officer.

Roche joins Aridhia from global IT company – EMC – where he worked for 14 years, playing a key role in business transformation, as it grew from 5,000 to 60,000 people world-wide.

Roche combines a background in computing, specialising in artificial intelligence, with a strong commercial drive and focus. He will now apply his experience of bringing disruptive technology into new sectors, taking Aridhia and its AnalytiXagility platform to market.

Roche comments: “I have worked with disruptive technologies for over a decade and the AnlaytiXagility platform has fantastic potential to transform healthcare, research, education and stratified medicine. The core services offered by AnalyiXagility are applicable to all multidisciplinary teams that want to embrace collaborative data science across all industries. But the additional services that Aridhia has and continues to develop, is what attracted me commercially to the role.
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Embracing The Evolution Of Technology Is Vital To Business Success

Wednesday, May 14th, 2014

Entrepreneurs must embrace the constant evolution of technology to ensure they stay ahead of the game.

This will be the overriding message from the line-up of speakers at Alba Innovation Centre on Tuesday morning, looking at business and tech trends of 2014. Wearable technology, big data and the Internet of Things will all be examined, as well as predictions for the key technology developments we should expect to see in the second half of the year.

The event, aimed at entrepreneurs and SMEs, features keynote speeches on current technology and business trends, and an examination of how future developments in technology will provide key opportunities for Scottish businesses. Peter Andrew, Head of Innovation at Innovation Centres Scotland, will discuss the growth of the digital sector, in particular looking at digital assets and security, personalisation and smart digital.
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