Posts Tagged ‘Apple’

Competing with Ireland for tech business

Friday, September 2nd, 2016

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Calum Lamont, Director, Farrpoint

In 2009/10 Scotland was in the running for becoming Microsoft’s European hub to provide Cloud services. When they settled on Ireland research was commissioned to look into the reasons why. The rumour mill had created a number of theories including the lack of infrastructure in Scotland and a deficit of skilled tech employees.

The report showed that Scotland has very well established infrastructure with a talent pool that continues to grow. More recently, the amount of support and focus placed on encouraging young people into the tech sector sets the nation apart from much of Europe.
(more…)

What an Apple Keynote Can Teach you About Social Media

Thursday, August 29th, 2013

Coming up with a killer campaign name, hashtag or brand name can take take some serious brain churning. It’s often difficult to know where to begin. What will stick in your audience’s mind? What kind of content will appeal to them best? Well, the skills required to make an impression are not necessarily exclusive. All you need do is look at well constructed product launches – which in the tech industry happens all the time!

 

Apple knows how to do product announcements; when the Cupertino tech giant talks about its products, the world listens. We’ve all seen the keynotes they ooze style and make the geek in each of us giddy. What you probably didn’t realise when watching was that you were actually viewing a masterclass in branding, one that you can easily apply to your own business. So, with the next Apple keynote due in a couple of weeks, let’s take a look at what an Apple keynote can teach us about branding for social media.

Style

If you’re like me, when you think of an Apple keynote you still picture Steve Jobs standing before you. The black turtle neck and blue jean combo were as iconic as the C major chord heard when powering up the machines he designed. It was a major part of Steve’s identity, ensuring you knew who he was before he even said a word.

Lesson:

Make sure your social has a unique identity. Your corporate or personal branding should always feature on your profiles and stay on message at all times.

Words for impact

“One more thing”: three little words that have become synonymous with Apple’s keynotes. Jobs had a way with words – everything he told you was considered and deliberate.

Lesson:

Knowing the right words to engage and excite your community is truly important when defining your brand. It’s not always easy to know what to say immediately, but getting it wrong is worse than holding fire until the right words come to you. Always take a moment to consider what you’re saying.

Build Anticipation

Apple builds a fanfare around its product launches, one that begins months before the event itself. It’s debatable if the leaked pictures, the “misplaced iPhones” and rumoured tech specs come from Apple themselves, but one things the tech giant does well is let enough information come to light to leave fans itching for more.

Lesson:

If you have an event, launch or campaign ahead of you, tease your fans with snippets of content in the run up to the reveal. This could be pictures of the event coming together, preview videos, Q+A’s, anything! Keep your community involved with your projects by providing enough information whilst still leaving an air of anticipation until the full announcement.

The Experience

It’s hard to say that watching an Apple keynote is not an experience. The music at the beginning of the event, the dimming of the lights, the iconic white background ads.  Apple do a sublime job of making presentation a complete sensual experience with a barrage of different media.

Lesson:

Your Social should be an experience, and the best experiences engage us in many ways. Mix up your types of post, be it text, video, pictures or audio. People respond differently to different stimuli and tire of experiencing one exclusively. Keep everyone involved by sparking their interest with different types of content.

 

Apple introduces personalised snail mail and friend stalking

Friday, October 14th, 2011

Look no further!

TIN IT OR BIN IT is your weekly social media need-to-know.

Hot off the press we deliver the week’s most ground breaking social media news,
oh-no-you-didn’t stories, tips you can’t afford to miss or simply our opinion on trends in the digital landscape.

Lastly, we’ll tell you whether it’s tin material or bin material!

View them all here on our Facebook page.

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Tin It Or Bin It – 14 October 2011 – Apple introduces personalised snail mail and friend stalking

Apple has introduced a free ‘Cards’ app this week. It allows you to get creative, and design and send personalised, physical greeting cards to all your friends and family, choosing from over 20 template designs.

Buying and sending your postcard or greeting card is similar to buying a song on iTunes. You just enter your Apple ID password and then simply place your order. Apple will then print the card, put it in an envelope and mail it to your loved one on your behalf. Brilliant.

Cards is not an original idea. There are many other websites and apps out there doing the same thing, however this is an Apple app, and with its style and simple design, looks set to refresh and revitalise the crowded greeting card industry.

This is a fun, creative app and we predict it could really take off.

Cards is a TIN IT.

Cards wasn’t the only Apple app launched this week. ‘Find my Friends’ is a location app which allows you to keep tabs on your friend’s location.

We don’t know about you, but if we want to get hold of our friends to find out where they are, we usually just give them a call or drop them a text. This app seems a bit creepy in comparison.

Find my Friends shares your location with your accepted friends, all of the time, which is different to one of the top location apps FourSquare, and not something that is very appealing.

Before you even begin you have to wait about for your friend to accept your request and then, you have to accept there’s back.

Once you are both finally connected, you can click on your friend to see their current location completely in real time. Yet again, this is different to FourSquare, as with the latter, you have to option to ‘check in’ to a place that you think will of interest to your friends. I’m not sure any of our friends, no matter how much they love us, would appreciate a boring update that we are going to the supermarket or just walking home!

This all feels too much like a complete invasion of privacy and a bit pointless. This is not something we will be continuing to use.

Sadly, this app is a BIN IT.


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