Posts Tagged ‘blog’

What goes ‘bump in the night’ in Edinburgh?

Monday, October 31st, 2016

We may not have won a night sleeping in a coffin in Dracula’s Castle in Transylvania (cool, right?) but Edinburgh is jam packed with ghostly apparitions and tortured spirits wandering the streets of the Old Town.

So if you fancy ditching the spooky costumes, sweet treats and scary movies in favour of a real-life ‘fright night’ this Halloween then here’s our top five places in Edinburgh sure to send a shiver down your spine …

Hot Tin Roof PR's Halloween Pumpkin

Hot Tin Roof PR’s Halloween Pumpkin

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Curiosity is crucial for the PR cat – and other lessons from my first year at Hot Tin Roof

Wednesday, October 19th, 2016

 

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I joined Hot Tin Roof just over a year ago, and what a year it has been. I joined the agency as a relative newbie to PR, armed with a cheery attitude, an ambition to learn, and a distinct lack of Mac computer operating skills that had to be addressed immediately!
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Meet Vickie, Hot Tin Roof’s newest cat.

Wednesday, July 22nd, 2015

As Victoria is the youngest cat and the most recent to join Hot Tin Roof we decided to ask her what makes Vickie tick?

Here’s what she said:

How did you end up working at Hot Tin Roof and how long have you been here?

I am the newest recruit at Hot Tin Roof, having only been with the company for 2 months. Hot Tin Roof had been on my radar for a while, so when I saw they were looking for an Account Executive, I was delighted and had to apply!

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Hot Tin Wire online PR service launches

Monday, March 2nd, 2009



Hot tin Roof is launching Hot Tin Wire, a spin off internet division, creating and delivering online PR strategies primarily for the SME sector.

The agency has spent the last 12 months developing the infrastructure and perfecting the skills that will allow it to offer one of the hardest hitting online PR services in Scotland today.

Online consumer and corporate campaigns have already been delivered by the agency for all of its clients including Ryvita Limbos, Spencerfield Spirit and User Vision.

The unprecedented growth of social media over the last two years has changed the media landscape forever. It’s no longer a question of should a company develop an online PR strategy, but how quickly it can start and how it maintains visibility.

Hot Tin Roof has worked in digital marketing since launch, having delivered Ambergreen’s campaign for seven years, positioning the company as one of the UK’s leading digital marketing agencies, pioneering search marketing in Europe.

Sarah Lee, Hot Tin Roof MD explains: “Online PR is fresh, new and exciting. It has matured over the past five years and today UK business is ready for the concept and eager to engage.”

Many companies are now looking to online PR as a more accessible and affordable entry point to public relations. Traditional offline PR that builds reputation and positions a brand has to be sustained over the long term. Online PR can be instant, rapidly raise awareness and deliver results immediately.

There are plenty of stories of bad online PR like the forum discussions that destroyed the Kryptonite bike lock reputation because its brand managers did not monitor what was being said about the brand online.

Lee continues: “And thank you Ryanair for such a monumentally bad response to a blogger last week. Communication like this shows that we all need to become PRs now. Good communication is absolutely essential to the success of businesses online and to the security of brand reputation.”

The key to Hot Tin Wire’s success is taking the traditional PR skills and using them online. Knowing how to communicate a message and what makes a good story is combined with a broad and deep knowledge of the internet.

Hot Tin Wire offers a full online PR service including media monitoring, market research, key message creation, copy writing and online press release distribution. It designs, writes and publishes websites, blogs, Facebook and Twitter profiles, newsletters and podcasts.


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