Posts Tagged ‘design’

App to manage student finances is a hit with judges in teen pitching challenge

Wednesday, December 21st, 2016

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An app created to assist students with their personal finances has scooped first place at an innovative pitching competition designed to challenge Glasgow teenagers to come up with their own creative digital start-up idea.

PA was created by Daniel Marshall and John Yogathas, two 17 year olds from Glasgow, who were students of the RookieOven Academy, a six-week start-up school that gives 16-18 year olds the chance to develop digital, marketing and entrepreneurial skills. Students devise their own digital product idea and at the end of the course they pitch their concept to industry experts.
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Record year for LEWIS as agency says hello to new home

Thursday, November 26th, 2015

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LEWIS, the award-winning digital and design agency, has revealed record annual results, with an increase in turnover to £1.6m

The figures, for the period 2014 – 2015, come as the fast-growing firm enters a new chapter in its four-decade history. Having grown steadily over recent years, LEWIS has outgrown its base in Leith, prompting a move to larger offices overlooking the waterfront and creating three new jobs. The agency has also unveiled a fresh new brand complete with new website.

Over the last year, LEWIS has expanded its portfolio with new clients including Dynamic Earth and National Museums Scotland. It has continued its ongoing relationship with top brands including ScottishPower, Santander and Royal London. (more…)

Pathbrite

Friday, July 13th, 2012

Look no further!

TIN IT OR BIN IT is your weekly social media need-to-know.

Hot off the press we deliver the week’s most ground breaking social media news,
oh-no-you-didn’t stories, tips you can’t afford to miss or simply our opinion on trends in the digital landscape.

Lastly, we’ll tell you whether it’s tin material or bin material!

View them all here on our Facebook page.

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Tin It Or Bin It – 14 July 2012 – Pathbrite

This week we are looking at Pathbrite, a free digital platform that allows you to present your achievements online by constructing visual portfolios.

As the web becomes more visual, so too are online CVs and portfolios.

The idea behind Pathbrite is that traditional CVs and portfolios don’t give prospective employers or clients enough information about the individual and provide a true representation of their character.

It is aimed at 18-to-25 year old students and young job seekers, however the portfolio function is also ideal for designers, PRs and anyone in the creative industries looking for an easy and attractive way to showcase work. You can include articles, pieces of code, design projects and media coverage sourced from YouTube and Dropbox.

For the jobseekers out there, you can present evidence of learning, skills, and accomplishments in an eye-catching customised way. Once you had added your info you can also link your Pathbrite page to various social network accounts.

We have signed up to the service and played about with it. It was extremely user friendly and quick to upload examples of media coverage in a visually appealing way.

This is a great startup and although it is aimed more at students and jobseekers, we think it will be a great way to display our coverage to clients. Check out the results of our experiment here.

Tin It.

Heehaw launches powerful online video for Haggis Adventures

Friday, November 18th, 2011

Independent travel company Haggis Adventures is using video to engage with the youth market, as part of a dynamic and interactive online marketing campaign. A new three minute video has been shot and produced by one Scotland’s leading agencies Heehaw Digital and launches next week.

Heehaw’s video aims to get people excited about Haggis Adventures and hopefully will act as a catalyst for customers to upload their own videos to YouTube. Haggis Adventures encourage bloggers with large YouTube followings to create their own YouTube travel videos.

Such consumer generated content is valuable marketing for Haggis, with one video posted by a passenger of the Loch Ness Monster trip getting 6,288 views on YouTube.

Haggis is part of the award winning group of independent travel companies including Busabout, Haggis and Shamrocker Adventures – carrying a total of 50,000 passengers a year across Europe, the UK and Ireland.

Heehaw Digital’s film is punchy, fast paced and energetic, quickly catching the essence of the brand for the viewer as Haggis Adventures brand manager, Roger Kerr explains: “ Video is an incredibly powerful way of communicating the experience of a Haggis Adventure and we also use the videos for training purposes with our agents worldwide. But most of all they are massively important for customer engagement and create real interaction between brand and customer.”

Kerr continues: “Heehaw are a great company – young, energetic, youth focused and good fun. They always thinking of new ways to do things – we have worked with them for many years and they always come up with something really fresh and exciting. They really get what we are about and that is important for us.”

As online and YouTube in particular, becomes more and more critical to success in the travel industry, video is now a key part of any marketing campaign. Video is highly measureable from the number of views to the comments left by viewers, allowing the brand to engage one to one with customers.

Mally Graveson, Heehaw’s Director of Productions says: “We shot the video from the passenger’s perspective on a tour of the Highlands so viewers are not listening to a sales guy but listening to other customers and likeminded people. This makes the film far more personal and emotive – customers feel they can connect with the brand and get a taste of what the trip is all about.”

One of the first agencies to start using video, Heehaw Digital has its own specialist inhouse video production team. Over the past decade they have built a powerful reputation in the travel and tourism industry, working with companies like Top Deck Travel, Intrepid Travel, British Waterways, Hopetoun House, Prestonfield House Hotel and Mariott Dalmahoy Golf and Country Club.

Heehaw has worked with Busabout a sister company of Haggis Adventures since 2000. In 2009 they edited a series of two minute taster videos. According to Graeme Ward, the travel group’s Managing Director “since the launch of the Busabout promotional videos sales increased by 79% in Greece, 95% in Croatia and 66% in Italy.”

For more information contact: Lauren Cormack.

Hot Tin Roof wins CIVIC approval

Friday, March 12th, 2010

Hot Tin Roof has been appointed to lead a national PR strategy for digital agency, CIVIC. This news follows a series of high profile wins in the IT sector including RMD Power and Cooling and Money Dashboard.

CIVIC is an independent creative digital communications agency with major experience in the public and private sector. CIVIC has been at the cutting edge of digital media since the agency’s creation in 2001 and boasts a talented and creative team with an impressive client base.

Hot Tin Roof will execute a dynamic campaign across traditional and digital media platforms. The campaign will be designed to help CIVIC increase its market share in the private sector and explore opportunities outside Scotland.

Sarah Lee, Hot Tin Roof Director comments: “Since launch our roots have always been in digital media, so it’s great to be associated with such a creative digital agency as CIVIC. CIVIC has pioneered the digital industry in Scotland for many years and we are extremely proud to be working with them.”

Using what it calls creative technology, CIVIC blends design with cutting edge digital technology in order to apply strategic brand thinking to websites with the technical ability needed to make that thinking come to life.

CIVIC’s MD, Greig Tosh, says: “Hot Tin Roof has a great reputation and we have worked together very successfully in the past on a number of projects.  Moving forward on a more strategic basis we are looking forward to seeing the impact Hot Tin Roof can have in raising awareness of CIVIC. I’m sure they will deliver a fantastic campaign and I know that our two companies will continue to work well together.”

For more information contact Lucy Smith.


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