Posts Tagged ‘Facebook’

Hungry mind

Friday, March 9th, 2012

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TIN IT OR BIN IT is your weekly social media need-to-know.

Hot off the press we deliver the week’s most ground breaking social media news,
oh-no-you-didn’t stories, tips you can’t afford to miss or simply our opinion on trends in the digital landscape.

Lastly, we’ll tell you whether it’s tin material or bin material!

View them all here on our Facebook page.

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Tin It Or Bin It – 9 March 2012 – MindSnacks

Thanks to a new app called MindSnacks, gone are the days when you have to read a pile of boring textbooks to learn a new language. The new educational app provides fun, interactive language learning games in over 13 different languages.

It features six entertaining games designed to build essential vocabulary, reading, writing, listening and conversation skills. You work your way through 50 levels of language content, playing games and completing fun challenges as you go. The app also includes a unique learning algorithm that uses proven methods of memorisation training to make sure you don’t forget anything. Muy inteligente.

The goal is to progress through a set of engaging and fast-paced challenge games that test your knowledge of material provided by the app. After each game is completed, the user can see how many points they received toward unlocking the next level, and how many words have been mastered. These features are fantastic for motivation and mean that you can become hooked very quickly. It was created to make learning as much fun as possible and it seems to do exactly that.

MindSnacks is aimed at those who are just starting out, as well as beginner and intermediate learners. For English speakers, there are options to learn French, Italian, Spanish, German, Portuguese and Chinese.

The only drawback is that it is currently only available for iPhone, iTouch and iPad devices. Despite this, MindSnacks is a Tin It. Fantástico!

Facebook Cover Photo Trouble? There’s Now an App to Help You

Friday, February 17th, 2012

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TIN IT OR BIN IT is your weekly social media need-to-know.

Hot off the press we deliver the week’s most ground breaking social media news,
oh-no-you-didn’t stories, tips you can’t afford to miss or simply our opinion on trends in the digital landscape.

Lastly, we’ll tell you whether it’s tin material or bin material!

View them all here on our Facebook page.

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Tin It Or Bin It – 17 February 2012 – Facebook Cover Photo trouble? There’s now an App to help you

Last month we reported that Facebook’s Timeline will be eventually rolled out to all users.  We, like many others, have struggled to find a really cool, cute or clever cover photo to impress our online buddies. Also any pictures we did decide on didn’t quite fit the rectangular space allocated. So we were excited to hear that there is a free Android app available that saves you hassle by helping you choose a cover photo.

Facebook Timeline Covers:D33P (pronounced Deep) lets you input your own photos or lets you choose from its own gallery of cover art. There is a selection of over 50 cover art to choose from – zombies and dinosaurs can inspire a frightened profile picture for example. You can also take a photo right in the app, while previewing how it will look on your profile.

This app is a lot of fun and there is an option called “seamless mode” that takes a segment of the cover photo to become the profile picture, which means you have one quirky, seamless image.

Some of the new Cover Arts photos installed include special holidays such as Chinese New Year, Valentine’s Day, St. Patrick’s Day, Australia Day etc.

This app is currently free but will not stay that way for long so if you like the sound of it you should download it while you can. Facebook Timeline Covers:D33P is fun and does what it says on the tin. TIN IT.

Use Facebook Friends to Help You Find a Job

Friday, February 3rd, 2012

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TIN IT OR BIN IT is your weekly social media need-to-know.

Hot off the press we deliver the week’s most ground breaking social media news,
oh-no-you-didn’t stories, tips you can’t afford to miss or simply our opinion on trends in the digital landscape.

Lastly, we’ll tell you whether it’s tin material or bin material!

View them all here on our Facebook page.

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Tin It Or Bin It – 3 February 2012 – Use Facebook friends to help you find a job

It’s Friday again already, which means its time for your weekly social media rundown. This week we are looking at career website and community Glassdoor, who have just announced the launch of Inside Connections. The new feature enables job seekers to discover if they know someone at a company where they want to work and provides inside information on the company.

Users can sign into Glassdoor using Facebook Connect and search through 150,000 companies. If they are interested in a specific organisation they can find out which connections, within their Facebook ‘friends’, and ‘friends of friends’, is a current employee or has worked there previously.

Inside Connections enables its users to browse information such as job listings, salary details, interview questions and anonymous reviews, which means they get the inside scoop on what its actually like to work at specific companies, before they sign on the dotted line.

Glassdoor’s new service does sound pretty useful but does it stand a chance against professional networks such as LinkedIn? The team at HTR think so.

LinkedIn is great for making professional connections but linking up through Facebook has much more of an informal and unofficial touch, particularly when you are just starting your career and trying to get your foot in the door. The people you interact with on Facebook know you better and are interested in your personal development. It’s your friends and family that will do what they can to get you started. We think that it’s a great service and we think that it could change the way young people find jobs in the future. In light of the current high unemployment figures at the moment, anything that can help people find work can only be a good thing.

Glassdoor’s Inside Connections is a Tin It.

Facebook Timeline

Friday, January 27th, 2012

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TIN IT OR BIN IT is your weekly social media need-to-know.

Hot off the press we deliver the week’s most ground breaking social media news,
oh-no-you-didn’t stories, tips you can’t afford to miss or simply our opinion on trends in the digital landscape.

Lastly, we’ll tell you whether it’s tin material or bin material!

View them all here on our Facebook page.

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Tin It Or Bin It – 27 January 2012 – Facebook Timeline

Facebook announced this week that they are rolling out Timeline to all users. It will be compulsory in February for user’s entire history (the ‘story of their life’) to be exposed in reverse-chronological order on their profile. That includes status updates, photos, marital changes and other major life events. In a nutshell it means that those embarrassing posts and photos that you had forgotten about will resurface. Yikes.

Not surprisingly Facebook has received wide criticism for this. Key tech site Mashable said, “Facebook must know that putting a ticking clock in front of users is bound to make very few of them happy, yet here it is, stop watch in hand.” Until recently users had the choice to opt-in to Timeline, now they will be automatically switched over – whether they like it or not. However you are given seven days to delete the content that on you profiles and hide what you don’t want to display.

We have taken a peek at the new look and played about with it. It looks fairly slick with the cover photo and new layout but it is also quite cluttered due to the massive amount of statuses and photos now displayed in the Timeline.

To tie up with the new feature, Facebook are also introducing apps to personalise your page with interests such as cooking, listening and reading. A user listening to Spotify on a smartphone, for instance, will default to posting every song to their Timeline for all their ‘friends’ to see. So it’s crunch time, is Facebook’s new Timeline a yay or a nay, a Tin or a Bin? It’s an interesting idea but the fact that they are forcing their users to change to this radical new feature leaves a bitter aftertaste. It would have been nice to have a choice in the matter.

For now it’s a Bin It.

Give Em This…

Friday, September 23rd, 2011

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TIN IT OR BIN IT is your weekly social media need-to-know.

Hot off the press we deliver the week’s most ground breaking social media news,
oh-no-you-didn’t stories, tips you can’t afford to miss or simply our opinion on trends in the digital landscape.

Lastly, we’ll tell you whether it’s tin material or bin material!

View them all here on our Facebook page.

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Tin It Or Bin It – 23 September 2011 – Give Em This…

Sometimes finding the perfect gift for your nearest and dearest is, if we are being honest, a bit of a struggle. If you are stuck for ideas, then GiveEmThis.com might just be what you are looking for.

This free web app, by Imply Labs, is a personalised gift engine that algorithmically analyses your friend’s social media updates to recommend relevant gift ideas that your Facebook friends actually want.

The system connects to your social media and analyses your friend’s interests based on their likes, dislikes, interests and other data stored in their profile. GiveEmThis.com then recommends original gift ideas relevant to your friend’s interests and activity.

GiveEmThis.com doesn’t select one perfect gift (that’s up to you) but looks at countless options to show you the things they will love the most.

The app works by calculating your Facebook friend’s online data, behaviour and patterns. Events, status updates, shared links and “Likes” are all included in the algorithmic calculations.

It doesn’t just evaluate Facebook data. Twitter is also analysed, although the downside it that it isn’t as detailed.

The programme is still in its early stages, with only Amazon being used to generate gift ideas. However there are plans to expand, with companies potentially being able to add their products to the system, and Google+ and LinkedIn integration.

Now, don’t get us wrong, we really like the practical application of this gift generator…so we should TIN IT, but we are going to BIN IT purely because we don’t like Facebook and Twitter knowing so much about us. And Christmas just wouldn’t be the same without those weird and wonderful random presents we get but don’t want!

This gift generator is a BIN IT.

Give Em This

Maximising your impact on Twitter

Friday, August 26th, 2011

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TIN IT OR BIN IT is your weekly social media need-to-know.

Hot off the press we deliver the week’s most ground breaking social media news,
oh-no-you-didn’t stories, tips you can’t afford to miss or simply our opinion on trends in the digital landscape.

Lastly, we’ll tell you whether it’s tin material or bin material!

View them all here on our Facebook page.

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Tin It Or Bin It – 26 August 2011 – Maximising your impact on Twitter

Twitter is great and we sure love to tweet, but lets be honest, it’s sometimes pretty difficult to be consistent with your tweets. It seems to be that you either post lots at once or don’t tweet enough. This is where Buffer comes in.

The app, co-founded by Leonhard Widrich and Joel Gascoigne, builds a ‘tweet queue’ and spreads your updates out over time, meaning that you never have to flood your followers again with tweets. You simply add your tweets to your ‘Buffer’ and they spread them out over the course of the day. Simple.

Now, when you’re browsing the net and you come across lots of great content, you don’t have to post it all at once – this handy little tool will spread it out so you don’t tweet eight things in a row and annoy your followers.

Conveniently Buffer also has an analytics feature for every tweet you send so you can see exactly how many people your tweet has reached and how many followers have re-tweeted.

Another advantage is that Buffer has extensions for every major browser so you don’t even have to visit the website.

We think scheduling tweets is definitely the way forward, however we would not recommend scheduling all of them. Finding the right balance between ‘Buffering’ and live tweeting seems to be the best and most efficient way to use Twitter.

Buffer is a TIN IT.

Buffer

Internet Addict?

Thursday, August 4th, 2011

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TIN IT OR BIN IT is your weekly social media need-to-know.

Hot off the press we deliver the week’s most ground breaking social media news,
oh-no-you-didn’t stories, tips you can’t afford to miss or simply our opinion on trends in the digital landscape.

Lastly, we’ll tell you whether it’s tin material or bin material!

View them all here on our Facebook page.

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Tin It Or Bin It – 4 August 2011- Internet Addict?

Have you ever stopped to wonder how long you actually spend on Facebook, Twitter and Youtube? Or is it simply too scary to think about?

Well for those who are curious (like us), there is now a new browser plug-in called Voyurl that will tell you how many hours you actually spend browsing online.

Users who install it get a detailed description of how they use the web, which is updated in real time. This includes how much time you spend browsing, the sites you spend the most time on and your browsing patterns. Additionally you can compare your behavior to the average user to see where you fit in.

Voyurl also produces a complete list of what sites you visit and how you behave on them. Detailed factors like scrolling and mouse hovering are taken into account.

Voyurl is currently in private beta but there is a section on the site that allows you to click to ‘get a beta invite’.

So TIN IT or or BIN IT?

This is a TIN IT for those who are brave enough to confront their browsing habits. However for those who are freaked out by the concept, this would most likely be a BIN IT.

Internet

Picture this…

Friday, July 22nd, 2011

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TIN IT OR BIN IT is your weekly social media need-to-know.

Hot off the press we deliver the week’s most ground breaking social media news,
oh-no-you-didn’t stories, tips you can’t afford to miss or simply our opinion on trends in the digital landscape.

Lastly, we’ll tell you whether it’s tin material or bin material!

View them all here on our Facebook page.

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Tin It Or Bin It – 22 July 2011 – Picture this…

With so many different social networking sites and photo applications you can literally have hundreds of images scattered across different platforms and websites.

This week we have discovered Pictarine, a website that gives you a way to pull together all your shots from Flickr, Facebook, Twitter, Instagram etc into one simple place. Genius.

Pictarine creates an album on your chosen service, with the title, description and specified privacy whilst maintaining third party site album structure. The site also allow users viewing access to their friend’s photos on Facebook/Twitter/Instagram, meaning that Pictarine enables you to see nearly all of the photos your friends are posting to the web. Clever eh?

You can now share you private Flickr photos with a few Facebook friends or your Instagram photos with your Yahoo contacts (something that was unheard of before) using what Pictarine calls a ‘Zest’. When you create a Zest you choose photos from wherever they are and share them with anyone and everyone you want.

It has been available to the public since May this year and has already attracted 3,000 users. They have just updated their features this week to include Instagram and Twitter integration.

We think this is a great site that helps to pull together all your photos in one place. There is no denying it, Pictarine is a TIN IT.

Pictarine

Last.fm introduces free festival app

Friday, July 15th, 2011

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TIN IT OR BIN IT is your weekly social media need-to-know.

Hot off the press we deliver the week’s most ground breaking social media news,
oh-no-you-didn’t stories, tips you can’t afford to miss or simply our opinion on trends in the digital landscape.

Lastly, we’ll tell you whether it’s tin material or bin material!

View them all here on our Facebook page.

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Tin It Or Bin It – 15 July 2011 – Last.fm introduces free festival app

Summer is well and truly here which means the temperatures are high, the days are long and the music festival season is upon us.

However there is a slight problem … the dilemma of which festivals to go to. With so many on offer, all with amazing line ups, how do you pick? Well using Last.fm of course!

The popular music website has introduced a new free Festival App to help you make your mind up. It is available on iTunes and Android and was launched just this week.

All you need to do is download, connect to your Last.fm account and the app will make some recommendations based on your individual music taste and also tell you which festivals your friends are attending.

Drawing from Last.fm’s database of almost two million events, the app narrows the choices down to approximately 4,500 upcoming festivals worldwide.

It organises the festivals under the headings of ‘compatibility’, ‘nearest’ and ‘date’ and once you select a festival you will be offered information on the event and the lineup.

The downsides are that you can’t buy tickets for the festivals using this app, and it won’t be useful if you don’t currently use Last.fm. However this is still a very nifty little app.

This is a Tin it.

Last.fm festival app

Facebook expands to video chat

Friday, July 8th, 2011

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TIN IT OR BIN IT is your weekly social media need-to-know.

Hot off the press we deliver the week’s most ground breaking social media news,
oh-no-you-didn’t stories, tips you can’t afford to miss or simply our opinion on trends in the digital landscape.

Lastly, we’ll tell you whether it’s tin material or bin material!

View them all here on our Facebook page.

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Tin It Or Bin It – Friday 8 July 2011 – Facebook expands to video chat

This week, Facebook announced a partnership with Skype to add video chat to the social networking site used by 750 million users.

Now, whenever you browse to a friend’s profile, you’ll see a new button between the ‘Message’ and ‘Poke’ buttons that says ‘Call’. Click that, the other user will see a popup asking if they want to accept a call, and you’ll be connected straight away. The first time you use the feature you will need to install a small plug in, but once this is done you are good to go.

We at Hot Tin Roof love to keep in touch with our friends so think this will be great new way to connect with them, whether they are in the same city or on the other side of the world. It seems like it will easily fit into our current social media habits as well.

The new feature is great as there is minimal amount of set up (just a few seconds to install the plug in) and you don’t need to create a new Skype account to use it.

One drawback however is that at launch, Facebook’s video chat service will only be able to connect two users, whereas the new Google+ system (which was announced a week before) allows group video calls. To stay ahead of the competition, Facebook will probably have to offer similar features.

We are very excited about this. TIN IT for sure.

Facebook & Skype partnership

Music to our ears

Friday, June 10th, 2011

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TIN IT OR BIN IT is your weekly social media need-to-know.

Hot off the press we deliver the week’s most ground breaking social media news,
oh-no-you-didn’t stories, tips you can’t afford to miss or simply our opinion on trends in the digital landscape.

Lastly, we’ll tell you whether it’s tin material or bin material!

View them all here on our Facebook page.

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Tin It Or Bin It – Friday 10 June 2011 – Music to our ears

The team here at Hot Tin Roof love our live music, but it is sometimes pretty difficult to keep on top of what bands are playing nearby.

A new free social platform for live music called SongKick sounds like the solution to the problem. It lets you know when your favourite bands are playing and makes it super easy to track and plan upcoming gigs. Fantastic.

It sends email alerts when your favourite artists are playing in your area, lets you buy tickets for shows and create concert calendars. It scans your iTunes, looks at your locations and sends you a list of gigs that you might be interested in.

SongKick is not yet available on Android so it misses out on a very large market…however Android users can download a free similar app called ‘onTour’ to help plan their concerts.

So TIN IT OR BIN IT?

We say TIN IT. What’s not to like? It’s free, fun and useful and if it helps us to hear more live music this can only be a good thing.

Concert crowd

Shnap Happy

Friday, June 3rd, 2011

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TIN IT OR BIN IT is your weekly social media need-to-know.

Hot off the press we deliver the week’s most ground breaking social media news,
oh-no-you-didn’t stories, tips you can’t afford to miss or simply our opinion on trends in the digital landscape.

Lastly, we’ll tell you whether it’s tin material or bin material!

View them all here on our Facebook page.

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Tin It Or Bin It – Friday 3 June 2011 – Shnap Happy

It’s officially the start of the summer and so this week Hot Tin Roof have been looking at a fun new app to help you jazz up all your holiday photos and let you rate other user’s images or ‘Shnaps’.

Shnap is a free iPhone app that has been described by Mashable as ‘Instagram meets Hot or Not’. You upload your own photos (which have been stylized with effects and filtering) and rate other users’ photos using the rating system: ‘Lol, Meh, WTF, Cool or Wow.’ As a heads up it can become very addictive!

The bottom line is that if you love taking pictures and you like social media you’re really going to love this app. It takes away the passivity of browsing photos and encourages you to rate them in a competitive fashion.

TIN IT OR BIN IT? This app keeps us ‘shnapping’ all day long so it’s a Tin IT.

Shnap

Name that theorem

Friday, May 13th, 2011

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TIN IT OR BIN IT is your weekly social media need-to-know.

Hot off the press we deliver the week’s most ground breaking social media news,
oh-no-you-didn’t stories, tips you can’t afford to miss or simply our opinion on trends in the digital landscape.

Lastly, we’ll tell you whether it’s tin material or bin material!

View them all here on our Facebook page.

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Tin It Or Bin It – Friday 13 May 2011 – Name that theorem

Hot Tin Roof has been looking into the brilliant and unique TheoryMine this week, which lets you name a personalised, newly discovered and totally unique mathematical theorem after a loved one, teacher, friend or even yourself (for the egotistical people out there). For only £15 a pop you can be rubbing shoulders (metaphorically of course) with Pythagoras and Fermat. Amazing.

The newly discovered theorem is generated by one of the world’s most advanced computerised theorem provers. TheoryMine is a spin-out company from the University of Edinburgh and was created by Italian mathematician, Flaminia Cavallo, one of the country’s leading young scientists.

It’s the perfect present for the maths geek in the family or anyone who is struggling to find something a bit different for their loved ones. There is certainly nothing else like it and it is a very interesting concept, so we say TIN IT. We even think a Hot Tin Roof mathematical theorem might be on the cards…watch this space.

Einstein

Video killed the radio star

Friday, May 6th, 2011

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TIN IT OR BIN IT is your weekly social media need-to-know.

Hot off the press we deliver the week’s most ground breaking social media news,
oh-no-you-didn’t stories, tips you can’t afford to miss or simply our opinion on trends in the digital landscape.

Lastly, we’ll tell you whether it’s tin material or bin material!

View them all here on our Facebook page.

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Tin It Or Bin It – Friday 6 May 2011 – Video killed the radio star

This week we are looking at the video sharing app Socialcam, who have just launched a brand spanking new feature.

Socialcam has been described as ‘Instagram for video’ and was created by Justin.tv. It is a video-sharing app that makes uploading videos to social networks easy as pie.

As of this week it is now available on the web, where users can view profiles featuring all user’s Socialcam videos, tag friends and see a list of which users they’re following on Socialcam. This feature has been previously available on Android and iPhone apps but this is new for the web and viewable to everyone, even non users.

Socialcam is focused on the social aspect of mobile video. Much like the photo application Instagram, Socialcam users can upload videos automatically, tag people in the video and share the video with friends across all social networks.

This video sharing app sounds great (easy upload, social network compatible and now available online) however like anything there is usually a drawback. With Socialcam it seems to be that they don’t seem to have any privacy features, so every video you upload is made public. The creators describe it as ‘the easiest way to share videos with friends’ but you could very well be sharing your videos with random strangers! Ahh!

So TIN IT OR BIN IT? We think this is a fun, easy to use application which will be loved by many, especially with the launch of the new feature this week. We say TIN IT.

SocialCam

Techie Goodies

Friday, April 29th, 2011

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TIN IT OR BIN IT is your weekly social media need-to-know.

Hot off the press we deliver the week’s most ground breaking social media news,
oh-no-you-didn’t stories, tips you can’t afford to miss or simply our opinion on trends in the digital landscape.

Lastly, we’ll tell you whether it’s tin material or bin material!

View them all here on our Facebook page.

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Tin It Or Bin It – Friday 29 April 2011 – Techie Goodies

This week we have been looking into the brand new launch of Living Techie, the ‘you-know-what-on’ for techies (their tag line, not ours). It is basically a Groupon for techies and hipsters, similar to AppSumo and Startups.com and was created by TechCrunch writer Roi Carthy.

The daily deal email list goes out to people who have companies listed in Crunchbase, the free technology company database run by TechCrunch. People who receive Living Techie emails can then share them with other people via a special link.

Roi Carthy has said that they ‘purposefully built a club house for employees of the tech/start up industry but that once a deal is received it can be shared with anyone’. All this sounds great so far, however there are thousands of techies and early adopters that don’t work for a CrunchBase company and it seems a bit like another AppSumo. Roi Carthy as said that although similar, Living Techie is focused on actual retail products and not just on premium software and web services like AppSumo. Okay that clears that up, there is a difference…

Many of our clients are on Crunch Base so it will be interesting to see how this goes. If it becomes as successful as AppSumo then that would certainly be something.

So TIN IT OR BIN IT? As Living Techie has just launched and is in its early stages we can’t be too sure if this will stand apart from its competitors, however it will certainly be interesting to watch, and we all love a good deal don’t we? So we are going to TIN IT…for now at least.

Living Techie Logo

Secret Obsessions

Friday, April 22nd, 2011

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TIN IT OR BIN IT is your weekly social media need-to-know.

Hot off the press we deliver the week’s most ground breaking social media news,
oh-no-you-didn’t stories, tips you can’t afford to miss or simply our opinion on trends in the digital landscape.

Lastly, we’ll tell you whether it’s tin material or bin material!

View them all here on our Facebook page.

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Tin It Or Bin It – Friday 22 April 2011 – Secret Obsessions

Ever wanted to know what music your friends are really listening to? Well now there is a brand new app called Songasauraus which will let you do just that. We at Hot Tin Roof are an inquisitive bunch so when we heard about this app we thought it held some appeal.

It was launched by .net/SharePoint developer Kaveh Azari last week and it lets you check out other user’s music collections. Don’t worry though…all those people who secretly listen to Britney Spears or the Spice Girls do have the option to share their embarrassing listening info. Phew.

Once you are connected you can see what songs people in your network have listened to recently, what songs you have in common with friends and how many times they have listened to that song. You also have the option of buying any of the songs listed via ITunes, so it helps you to expand your music collection, which can only be a good thing, right? Songasaurus has managed to make something that’s sometimes very solitary, the act of listening to music on your iPhone, completely social.

Like any app however, it does have its downsides. Just now it is only available on the i-Phone which ignores a large market of Android users. Fingers crossed that this will soon be sorted.

All in all however Songasauraus sounds great but it poses the question…how much do we really want to know about the actual listening habits of our friends?

So TIN IT OR BIN IT?

We say TIN IT. Its a very simple, fun concept and will satisfy people’s curiosity (perhaps a little too much though if you discover your best friend or boyfriend is actually a closet Westlife fan. Yikes!)

Songasauraus

Throne up

Friday, April 15th, 2011

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TIN IT OR BIN IT is your weekly social media need-to-know.

Hot off the press we deliver the week’s most ground breaking social media news,
oh-no-you-didn’t stories, tips you can’t afford to miss or simply our opinion on trends in the digital landscape.

Lastly, we’ll tell you whether it’s tin material or bin material!

View them all here on our Facebook page.

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Tin It Or Bin It – Friday 15 April 2011 – Throne up

The Royal Wedding 2011, there is no escape – even at Hot Tin Roof!

To save you the trouble, we’ve been looking at all those lovely Royal Wedding apps.

Hello Magazine have a free Royal Wedding app with photos and commentary leading up to the big day, and The Mirror have announced a paid for app called ‘Wills & Kate a Royal Love Story’. Cringe.

There is even a Royal Invite app where you can pretend to your friends that you have been invited to the big day by showing an onscreen invitation. Who are they fooling? Apparently the onscreen invitation isn’t even close to the real thing, so it really begs the question…what is the point?

Of course it’s all just a bit of fun. However we can think of lots more fun apps than this.

We really don’t see the appeal personally but we know there will be people that will love the novelty of these apps. The question is however…are they so interested that they will actually spend money on them?

Royal Wedding apps, TIN IT OR BIN IT? We are making an executive decision to BIN IT!

However there was something else that caught our eye this week, which was a lot more fun…a Royal Wedding Sick Bag. Now that’s more like it.

This unusual souvenir is created by graphic artist Lydia Leith and is hand screen printed. It has been designed as an antidote to the vast amounts of kitsch memorabilia currently being produced in the lead up to the big day.

This Royal souvenir is a definite TIN IT.

Royal Wedding Sick Bag

Commuter’s dream come true?

Thursday, April 7th, 2011

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TIN IT OR BIN IT is your weekly social media need-to-know.

Hot off the press we deliver the week’s most ground breaking social media news,
oh-no-you-didn’t stories, tips you can’t afford to miss or simply our opinion on trends in the digital landscape.

Lastly, we’ll tell you whether it’s tin material or bin material!

View them all here on our Facebook page.

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Tin It Or Bin It – Thursday 7 April 2011 – Commuter’s dream come true?

We are very excited this week about the launch of a new app called TravAlert.

Ever worried about missing your stop on a bus, train or plane and as a consequence missed out on some precious shut-eye?

Well there is now an app that allows you to catch up on some beloved zzz’s or listen to music while you travel without having to worry about missing your stop. Genius.

TravAlert works by sending out a GPS signal on a regular basis to work out your location in relation to your stop. You set an alert for either minutes or miles away and hey presto, you are free to read a book, chat with friends or have a cheeky nap.

We think they are definitely on to something…simple idea but very useful. TIN IT!

TravAlert

Lack of color?

Thursday, March 24th, 2011

Look no further!

TIN IT OR BIN IT is your weekly social media need-to-know.

Hot off the press we deliver the week’s most ground breaking social media news,
oh-no-you-didn’t stories, tips you can’t afford to miss or simply our opinion on trends in the digital landscape.

Lastly, we’ll tell you whether it’s tin material or bin material!

View them all here on our Facebook page.

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Tin It Or Bin It – Thursday 24 March 2011 – Lack of color?

We’ve been utterly dazzled by the launch of new photo sharing app color this week. Not because of the technical wizadry or because it is such an exciting step for social media.

But $41m investment behind it? Please.

We love the idea of shared experiences. We love the idea of technology bringing people together.

But compared with beautiful simplicity of Instagram it feels a bit ‘difficult’.

So…TIN IT or BIN IT then?
Despite their non-existing business plan and poorly executed launch this has potential! Especially if integrating it with other social media platforms. We don’t want to bin it too quickly so let’s say the jury is still out on colors.

But Instagram? Real time, simple format, all kinds of fun phone-ography – we love you.

TIN IT– every time!

Color

The Landing Page – A novel by Johanna M. Johansson

Monday, March 7th, 2011

This is obviously not going to be the length of a novel, but it will definitely be much longer than what any blog guru would advise a blog post to be.

I shall try and keep it short and punchy whenever the story allows, bear with me!

So. I’m the intern. Hooray!

The task I was given was to customise Hot Tin Roof’s Facebook fan page.
“Easy” you think – because that’s what I thought. As a member of the so called “digital generation” and especially benefiting from seeing the social media landscape take shape I thought this was going to be a piece of cat. Sorry, cake!

I was wrong.

It’s a minefield out there. Be afraid. Be VERY afraid.

I’d say the most common pitfall is to look at what other companies have done and assume the same approach will work for your company. When comparing yourself to others don’t forget your company is completely different.

So, bearing that in mind, hold your breath and dive into the social media pool, take a good look around and see what other companies are doing. Be inspired by the “dos” and steer clear of the “don’ts”!

Remember, talent borrows – genius steals! Steals and adapts that is. A word a lot of marketers might want to throw up on by now, but true nonetheless.

At the end of the day, nobody likes a copycat, but everybody admires the person who manages to take someone else’s concept that worked in an it’s-alright-I-guess-nothing-special-though kind of way and turn it into something absolutely amazing.

But to go back to the start, the very FIRST thing you do before anything else: set your objectives.

Why are you creating this page? What’s its purpose? What are you hoping to achieve? The answers to these questions will then pave the way towards your content and interaction strategies.

A B2B company like Hot Tin Roof will not expect massive customer engagement, but will use the page as a tool to drive traffic to its own website and also, show that they are out there playing the field and keeping up with trends.

So where do you begin? I can with great confidence state that the process will be different for each and every company. First of all, it depends on whether you already have a fan page that needs an upgrade or if you’re starting from scratch with a blank canvas.

In this case, we started off with a seemingly trivial thing – Hot Tin Roof’s profile picture.

Let me tell you this: in the world of social media nothing should be considered trivial. What picture do we want? Do we go with the logo or use illustrations that are well known and associated with our brand? What size does it have to be so the thumbnail image doesn’t get cropped? It’s all in the detail!

After much debate we chose one of the illustrations from Hot Tin Roof’s website, a blue megaphone. By positioning it facing right it looks like the status is “coming out “ of the megaphone and the colour also matches the Facebook blue. Do have a look, it’s lovely.

After having settled on the profile picture I moved on to customising our own tabs, which was when I found out that Facebook has its own coding language, FBML (Facebook Markup Language). If you have a basic understanding of HTML (or any other coding languages for that matter) FBML won’t be a problem. If not: STEP AWAY FROM THE COMPUTER.

Not a programmer? There’s a quick fix to that! Put together the design in Photoshop (or any graphics editing program of your choice) and just simply upload the image. BOOM – you’re done.

No particularly elaborate documentation on how to build your landing page or any other customised tabs seems to exist. There are a couple of websites, such as mashable.com and numerous blogs that provide you with the basic guidelines but none of them have seem to manage to cover all of the basics. However, there are things you will discover as you go along.

Allow me.

Below you’ll find the main things I’ve come across which hopefully will make someone’s life a lot easier.

Jo’s Facebook Fives:

1. Style it up.
If using CSS you have to load it externally but different browsers will treat this differently. What you can do, to make it as simple as possible (simple is good!), is to inline the styles directly into the HTML. If you insist on bringing in a separate stylesheet make sure of the following:

– the file must have the extension “.css”
– only use the style rules, not the style tags
– must be a plain text file

The benefit of using CSS is obviously the flexibility in applying and making changes to your design using a stand-alone stylesheet.

2. Mix and match.
You can mix FBML and HTML as much as you like or simply convert HTML into FBML.

3. Online it is!
You can’t upload your own videos onto the page, they have to be embedded via Youtube, Vimeo or similar video hosting sites. (Not pleased with this, Facebook make it happen!) Same thing with images, they must also be hosted online. I suggest you host your images on Photobucket instead of Flickr. Flickr is not always compatible with Facebook.

4. Dimensions with intentions!
This is one of the most basic tips I can give you but equally crucial.
Obey the given dimensions like you’ll never get to eat pancakes again:
Profile picture: max width of 200px
FBML tabs: max width of 520px
Mind your margins!

5. App-mania!
When it comes to applications, do your research! It might be time consuming but oh so worth it! You will soon discover that the descriptions always make apps sound amazing – but in reality they don’t work.

The most annoying thing is probably that all the files you bring in to the customised tabs have to be hosted on a web server as opposed to on your computer. And a final word of advice: bear in mind that different browsers read code differently!

And then it all changed…

By the time my internship at Hot Tin Roof had come to an end (my very last day, ironically enough) I found out that the FBML applications will no longer be available and customised fan pages will from now on use iFrames.
What a slap in the face! But. That is the nature of the digital landscape. It moves quickly, ruthlessly and usually without warning!

Good news is that the switch from FBML apps to iFrames won’t have any effect on your fan page. The FBML tabs will still work in the same way, you can edit them in the same old fashion, you just can’t add any new ones (as of March 11 they claimed, however I had a go at this and I was adding away! Liars)!
Which ultimately means that this novel was not in vain.

So. Finally. What have I learned except for all of the above?

1. Facebook still needs a lot of work.
2. Facebook will not replace the need for websites. (Yet.)
3. I love Facebook.

Hot Tin Wire online PR service launches

Monday, March 2nd, 2009



Hot tin Roof is launching Hot Tin Wire, a spin off internet division, creating and delivering online PR strategies primarily for the SME sector.

The agency has spent the last 12 months developing the infrastructure and perfecting the skills that will allow it to offer one of the hardest hitting online PR services in Scotland today.

Online consumer and corporate campaigns have already been delivered by the agency for all of its clients including Ryvita Limbos, Spencerfield Spirit and User Vision.

The unprecedented growth of social media over the last two years has changed the media landscape forever. It’s no longer a question of should a company develop an online PR strategy, but how quickly it can start and how it maintains visibility.

Hot Tin Roof has worked in digital marketing since launch, having delivered Ambergreen’s campaign for seven years, positioning the company as one of the UK’s leading digital marketing agencies, pioneering search marketing in Europe.

Sarah Lee, Hot Tin Roof MD explains: “Online PR is fresh, new and exciting. It has matured over the past five years and today UK business is ready for the concept and eager to engage.”

Many companies are now looking to online PR as a more accessible and affordable entry point to public relations. Traditional offline PR that builds reputation and positions a brand has to be sustained over the long term. Online PR can be instant, rapidly raise awareness and deliver results immediately.

There are plenty of stories of bad online PR like the forum discussions that destroyed the Kryptonite bike lock reputation because its brand managers did not monitor what was being said about the brand online.

Lee continues: “And thank you Ryanair for such a monumentally bad response to a blogger last week. Communication like this shows that we all need to become PRs now. Good communication is absolutely essential to the success of businesses online and to the security of brand reputation.”

The key to Hot Tin Wire’s success is taking the traditional PR skills and using them online. Knowing how to communicate a message and what makes a good story is combined with a broad and deep knowledge of the internet.

Hot Tin Wire offers a full online PR service including media monitoring, market research, key message creation, copy writing and online press release distribution. It designs, writes and publishes websites, blogs, Facebook and Twitter profiles, newsletters and podcasts.


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