Part Time / Full-time PR Account Director Circa £35k pro-rata

Edinburgh

Hot Tin Roof is a dynamic, independent PR agency, creating iconic reputations for pioneering UK companies.  We help business communicate in a digital world, blending the skills and rigour of traditional PR with the constantly changing, cutting edge digital techniques of social media and online PR.

Now in our tenth year we are primarily focused on B2B PR, specialising in internet and digital technologies, although we do work across a range of sectors and the odd B2C campaign.

Fast and furious, we deliver creative campaigns, designed along clear and simple lines.  From short, sharp projects to heavy weight strategy sustained long term; we have a powerful reputation for getting results and making the news.

We are now looking for an experienced PR professional to join the team and help grow the business.  Although we are ideally looking for a part time role we will consider full-time for the right person.

Key responsibilities:

With a minimum of five years’ experience in Public Relations, you will be responsible for leading media relations as well as helping to grow Hot Tin Roof.  You will work closely with the founder MD to manage a small team, lead client accounts, secure new business and grow Hotwire our social media service.

You will be able to run accounts autonomously, will have excellent client service skills and proven media relations skills.  The preferred candidate will have strong experience in B2B campaigns, specifically technology related, and demonstrable experience of social media campaigns and online PR.

You will have a powerful track record of achieving outstanding results for clients, and will understand the need to deliver tangible commercial benefits in PR campaigns. You will have managed integrated PR campaigns and will be comfortable managing client budgets.

You will be able to demonstrate a keen ability to write PR plans, new business proposals and pitch documents, and will have a naturally positive outlook to building new business connections on behalf of the client.

Skills & Experience:

• Experience working with clients in technology, new media, public sector

• Outstanding media relations skills and proven strength in securing quality coverage
• Excellent understanding of news agenda and impact on clients
• Confident participator in meetings with senior executives

• Strong copy writing skills

• Strong social media and online PR skills
• Good organisation and time management
• Good knowledge and understanding of digital channels
• Experience of working with and giving advice to senior executives
• Experience in campaign management and media relations
• Flawless project management skills
• Experience of crisis and issues management

Personal Qualities:

• Self-Starter, pro-active, takes initiative, driven, entrepreneurial
• Loves a challenge
• Excellent communication skills
• Mature, self-confident and will get on with the job in hand
• Team player with the ability to motivate account teams

CVs with covering letter to sarah@hottinroof.co.uk by Friday 11 May 2012.

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TIN IT OR BIN IT is your weekly social media need-to-know.

Hot off the press we deliver the week’s most ground breaking social media news,
oh-no-you-didn’t stories, tips you can’t afford to miss or simply our opinion on trends in the digital landscape.

Lastly, we’ll tell you whether it’s tin material or bin material!

View them all here on our Facebook page.

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Tin It Or Bin It – 30 March 2012 – ColourDNA

ColourDNA has just launched a shiny new app for the iPhone. It’s described as “a proprietary algorithm for social discovery”. It basically discovers a bit about your likes and interests and recommends things they think you will like – from music and books, right through to art and gadgets.

First things first you have to select your favourite colour. The whole concept of the app revolves around colour (just in case the clue in the name didn’t tip you off!).

ColourDNA believe that your preference for certain colours reflects certain personality traits. Now this is where we start to become doubtful. Even though the algorithm highlights the importance of colour preferences, we can’t help thinking that other personal interests like music, films, food, books etc reveal a wealth of information about a person, more so perhaps than a simple colour can. Also, just like our moods, our favourite colour can vary.

ColourDNA incorporates a lot of features from Facebook, Foursquare and Pinterest and has existed online for some time now, so it does seem a natural step for the introduction of the app. It is an intriguing concept but we remain unconvinced for now. Only time will tell if people will take a liking to it and want to continually use it.

We wish them every success but unfortunately this is a Bin It.

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TIN IT OR BIN IT is your weekly social media need-to-know.

Hot off the press we deliver the week’s most ground breaking social media news,
oh-no-you-didn’t stories, tips you can’t afford to miss or simply our opinion on trends in the digital landscape.

Lastly, we’ll tell you whether it’s tin material or bin material!

View them all here on our Facebook page.

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Tin It Or Bin It – 23 March 2012 – Pingram

This week we are looking at Pingram, an exciting startup that unites two of the hottest networks in one – Pinterest and Instagram. The new site, created by Gennaro Varriale, allows you to view Instagram photos in the same way you would browse through pins on Pinterest. There is also talk of upcoming Facebook Timeline integration and a cleaner interface.

The site is in Beta just now, but if it takes off, Instagram users who sign up could see their work showcased to a much wider audience; which is great news for Instagram photographers looking to share their creations.

Photo-sharing sites are now the most popular social media outlets in terms of referral traffic and popularity. Pinterest has even overtaken Twitter in traffic (with more people sharing and clicking links to other sites on Pinterest), and it has outpaced Google Plus, LinkedIn and YouTube combined. With stats like that, it’s no wonder Varriale has tapped into this market.

To protect against privacy, the site has chosen to disable the ability to pin non-Pingram users’ photos, so unfortunately if you are not a Pingram user, your Instagram photo will just show up as a thumbnail. While it may be inconvenient for some, this seems to be a wise move by Varriale following on from the recent privacy troubles Pinterest have faced.

The site is not an original idea by any means, but platforms like these provide people with new ways to create and share online, and help develop communities and connections with others.

Pingram is a Tin It.

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TIN IT OR BIN IT is your weekly social media need-to-know.

Hot off the press we deliver the week’s most ground breaking social media news,
oh-no-you-didn’t stories, tips you can’t afford to miss or simply our opinion on trends in the digital landscape.

Lastly, we’ll tell you whether it’s tin material or bin material!

View them all here on our Facebook page.

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Tin It Or Bin It – 9 March 2012 – MindSnacks

Thanks to a new app called MindSnacks, gone are the days when you have to read a pile of boring textbooks to learn a new language. The new educational app provides fun, interactive language learning games in over 13 different languages.

It features six entertaining games designed to build essential vocabulary, reading, writing, listening and conversation skills. You work your way through 50 levels of language content, playing games and completing fun challenges as you go. The app also includes a unique learning algorithm that uses proven methods of memorisation training to make sure you don’t forget anything. Muy inteligente.

The goal is to progress through a set of engaging and fast-paced challenge games that test your knowledge of material provided by the app. After each game is completed, the user can see how many points they received toward unlocking the next level, and how many words have been mastered. These features are fantastic for motivation and mean that you can become hooked very quickly. It was created to make learning as much fun as possible and it seems to do exactly that.

MindSnacks is aimed at those who are just starting out, as well as beginner and intermediate learners. For English speakers, there are options to learn French, Italian, Spanish, German, Portuguese and Chinese.

The only drawback is that it is currently only available for iPhone, iTouch and iPad devices. Despite this, MindSnacks is a Tin It. Fantástico!

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TIN IT OR BIN IT is your weekly social media need-to-know.

Hot off the press we deliver the week’s most ground breaking social media news,
oh-no-you-didn’t stories, tips you can’t afford to miss or simply our opinion on trends in the digital landscape.

Lastly, we’ll tell you whether it’s tin material or bin material!

View them all here on our Facebook page.

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Tin It Or Bin It – 2 March 2012 – Hashpix

Newly launched, Brooklyn based Hashpix allows you to buy limited edition photos from the best Instagram photographers.

For photography lovers it’s a great (and legal!) way to purchase cool, creative images, and for the photographers, it’s a great platform to make some extra money and showcase some of their best work. You can choose between three sizes of prints and can turn them into posters, postcards, magnets and anything else that takes your fancy.

Founder Jason Culbertson, said: “These fans love their photos, and the photographers should be able to make money by continuing to do what they do every day.”

Photographers just apply through the Hashpix website and submit photos for sale. If chosen, Hashpix just take 30% of profits after the printing costs, with the photographer keeping the rest.

Not everyone can apply though; photographers need to be an active Instagram user and have a large fanbase who interact with their photos.

Hashpix have started out by selling photos from 12 of the most popular Instagram photographers, but as it grows and builds its members it will continue to add more to its roster.

We think this is a great idea and we can’t wait to see more of the collection as it rolls out.

Hashpix is a Tin It.

Look no further!

TIN IT OR BIN IT is your weekly social media need-to-know.

Hot off the press we deliver the week’s most ground breaking social media news,
oh-no-you-didn’t stories, tips you can’t afford to miss or simply our opinion on trends in the digital landscape.

Lastly, we’ll tell you whether it’s tin material or bin material!

View them all here on our Facebook page.

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Tin It Or Bin It – 24 February 2012 – Lemon

We are always interested in handy tools that can help us stay organised and keep track of our money, so when we heard about Lemon we were intrigued.

Lemon is a web tool and mobile app that lets you collect and store your paper and email receipts all in one place and is great for people who shop online frequently for business or pleasure.

It enables you to see how much money you spend and what you spend it on. You can even share your business receipts with your accountant, automatically and in real time, which all sounds pretty nifty.

Users can store their receipts via email and by scanning them using their mobiles. The Lemon app will do the rest, and have your receipts turned into analysable files. If your accountant or boss needs exact copies of the receipts, the app can provide a URL for them to download and view the scanned copies.

To create reports, users just go to the Reports section, select the relevant data and Lemon will generate the information you have requested and present it in a chart.

Lemon’s key service of converting your receipts to analysable digital data and storing them is free, however they do offer three premium services that have a monthly subscription fee – Business, Family and Data plans. These options allow you to link up more accounts, view more detailed data analysis and share it all with your accountant.

There are a few issues with Lemon. With the free account, you are not able to add multiple users and you are subjected to ads, however if you upgrade you can combat these issues. Also, it is not an original idea – there are a few similar services out there such as Expensify, Receipt Bank and Shoeboxed.

So Tin It Or Bin It? Lemon is a handy tool to help manage your money and receipts, simply and all in one spot. It can save you a lot of time and potentially even money as you learn how to spend smarter.

This app is a Tin It.

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TIN IT OR BIN IT is your weekly social media need-to-know.

Hot off the press we deliver the week’s most ground breaking social media news,
oh-no-you-didn’t stories, tips you can’t afford to miss or simply our opinion on trends in the digital landscape.

Lastly, we’ll tell you whether it’s tin material or bin material!

View them all here on our Facebook page.

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Tin It Or Bin It – 17 February 2012 – Facebook Cover Photo trouble? There’s now an App to help you

Last month we reported that Facebook’s Timeline will be eventually rolled out to all users.  We, like many others, have struggled to find a really cool, cute or clever cover photo to impress our online buddies. Also any pictures we did decide on didn’t quite fit the rectangular space allocated. So we were excited to hear that there is a free Android app available that saves you hassle by helping you choose a cover photo.

Facebook Timeline Covers:D33P (pronounced Deep) lets you input your own photos or lets you choose from its own gallery of cover art. There is a selection of over 50 cover art to choose from – zombies and dinosaurs can inspire a frightened profile picture for example. You can also take a photo right in the app, while previewing how it will look on your profile.

This app is a lot of fun and there is an option called “seamless mode” that takes a segment of the cover photo to become the profile picture, which means you have one quirky, seamless image.

Some of the new Cover Arts photos installed include special holidays such as Chinese New Year, Valentine’s Day, St. Patrick’s Day, Australia Day etc.

This app is currently free but will not stay that way for long so if you like the sound of it you should download it while you can. Facebook Timeline Covers:D33P is fun and does what it says on the tin. TIN IT.

Hot Tin Roof has been appointed by HR management consultancy Gravitate HR to design and implement a PR campaign that will build their reputation in key markets and position them as leaders in outsourced HR support.

This news strengthens Hot Tin Roof’s reputation as one of Scotland’s leading PR specialists for small businesses, and follows a series of recent important account wins in the SME sector, including miiCard, C2 Software and Praxa.

Margery McBain of Gravitate HR comments: “We are extremely passionate about the business so it is important to work with companies who also share our enthusiasm. We believe that Hot Tin Roof has this commitment, as well as the creative and practical skills to help us achieve our business goals.  We look forward to seeing the results.”

Gravitate HR provide bespoke outsourced HR support services to small to medium sized businesses. They are a full service outsourced HR advice and support company specialising in workplace dispute resolution, performance management processes and HR policy.

Launched in 2006 by Margery McBain, the company works with a number of high profile companies including Royal Highland and Agricultural Society of Scotland, Rettie & Co and the Edinburgh International Film Festival and Filmhouse.

The name of the company is based on the concept of drawing people together towards a common purpose – gravitate.  By getting the employment house in order, Gravitate helps companies to save money and make them more productive.

Hot Tin Roof’s Director Sarah Lee comments: “People are the very core of an organisation so Gravitate HR’s work is vital to ensure that businesses are as productive, profitable and efficient as possible. They are a great company, with a fantastic team headed up by Margery, working to provide businesses with ongoing advice and support. We look forward to working with them and positioning them as the number one choice for outsourced HR.”

For more information contact Lauren Cormack.

As seen in The Drum.

Hot Tin Roof’s reputation as one of Scotland’s leading PR agencies for digital and technology SMEs was further strengthened with today’s announcement of its appointment by specialist IT company, Praxa.

The Edinburgh-based PR firm will seek to raise Praxa’s profile and position the company as a powerful, independent force in Business Intelligence and web app development. Hot Tin Roof will also build the reputations of its founders as opinion formers and thought leaders.

Allan Sheriffs, director of Praxa comments: “This is an exciting time for us as we look to develop new products and services, and move into new markets. Hot Tin Roof have an excellent reputation for delivering results, and we believe they have the skills and experience to help us maximise these opportunities and aid our ambitious business objectives.”

Praxa is one of Scotland’s leading business intelligence companies, working with high profile organisations including the NHS, Business Stream and Deutsche Bank. Praxa design systems that improve business performance ensuring that the right information gets to the right people at the right time.

Its three founders, Nicole Allan, David Allan and Allan Sheriffs, share a wealth of IT experience in both the public and private sector, enabling Praxa to devise, implement and consolidate highly effective solutions for their clients.

Hot Tin Roof’s Director Sarah Lee comments: “Despite the current economic climate, the Scottish technology industry is a vibrant and growing sector. We are delighted to be working with Praxa, and look forward to building their reputation as a leading force in the Business Intelligence and web app development communities.”

For more information contact Sarah Lee.

About Hot Tin Roof

Hot Tin Roof is a dynamic, independent PR agency creating iconic reputations for pioneering UK companies.  Specialising in the internet technology sector, Hot Tin Roof’s campaigns blend cutting edge digital PR with robust traditional media strategies.

From short, sharp projects to heavy weight strategy sustained over the long term, Hot Tin Roof creates iconic reputations built on concrete communication.

Hot Tin Roof provides media relations, reputation, event and crisis management for business and consumer organisations with clients including Money Dashboard, Flexiant, RMD Power and Cooling, Edge Testing Solutions and User Vision.

As published in The Drum.

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