Posts Tagged ‘mobile’

Mobile is changing data and data is changing mobile.

Tuesday, November 10th, 2015

AquilaLogowithStrap

 

When was the last time you went a day without checking your smartphone? Or even an hour? According to Ofcom, over 60% of Scots own a smartphone and more than half of us say mobile is our preferred means of getting online. Such devices are now so firmly entrenched in our society that it’s hard to remember a time before we had them.

With the increased use of mobile comes an avalanche of data generated, captured and analysed. What does this mean for the way brands interact with us, as the marketers track every click and swipe?

Ian Hammond, head of analytics at big data analytics company Aquila Insight takes a look at how data will change mobile and vice versa:

1. Get busy living

Many of us already rely on our phones to run our lives. We use our mobiles to complete everything from our weekly shop, telling Tivo to record Strictly while we’re in the pub and our phones are collecting data 24/7. This means that mobile servicer providers, such as O2 and EE, are a major source of marketing information and they could eventually become the biggest. Traditional recipients of our data such as retail banks will become disenfranchised if they fail to adapt.
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Sofant Technologies Launch Ultra Low Power Rf Mems Evaluation Kit At Mobile World Congress

Friday, January 25th, 2013

Smart micro antenna company, Sofant Technologies, will launch a new evaluation kit at Mobile World Congress in Barcelona this month. The kit will allow mobile, RF component and chipset manufacturers to test Sofant’s sixth generation RF MEMS switch, technology that unlocks the true potential of mobile devices.

A key challenge for manufacturers is that antenna technology has not kept pace with the constantly increasing demands of mobile devices.  In a booming global market, mobile and tablet users battle with short battery life and weak connections every day.

Sofant have developed three core technologies to combat this issue.  Together they provide a steerable and focussed miniaturised SmartAntenna that dramatically improves wireless connectivity and doubles the battery life of mobile devices.

This means that smartphones will work as they were intended. Performing to the level manufacturers want, SmartAntenna will end a cycle of weak signals, dropped calls and short battery life for the consumer.

It is the first time miniaturised smart antenna technology has been used in mobile devices. Sofant’s ground-breaking technology has been greeted with intense industry interest following their debut at CES in Las Vegas last month.

The unique RF MEMS switch, based on Sofant’s patented SUMTM technology, is an integral part of SmartAntenna and the AvtoRF  product range.

Ultra low power, high performance and greater reliability, the RF MEMS switch already outperforms the best MEMS components on the market.  It saves battery life and boosts antenna performance by enabling the SmartAntenna solution.

Sofant’s COO, Ahmed El-Rayis, said: “The recent demand for MEMS technology has been driven by smartphones because it increases their functionality. We believe advances in RF MEMS will create the same market effect. Our RF MEMS switch enables a smart antenna that provides superior wireless connectivity and battery life.  It will transform user experience.”

The new evaluation kit comprises a board and two integrated Sofant RF MEMS devices which are connected through a USB cable to a PC, controlled through Sofant’s proprietary software.  The user connects the board to a Network Analyzer through an SMA connector where it monitors the performance of the RF MEMS devices and the effects of capacitance on the RF signals.  The connector can be used with other RF devices to test their performance and tunability with Sofant’s sixth generation RF MEMS.

Ahmed El-Rayis added:  “Smartphone providers such as power amplifier and filters manufacturers will benefit from our MEMS technology, enabling tunability for products which will support next generation wireless devices”

Each of Sofant’s technologies can be licensed together or as a single smart micro antenna system.  The RF MEMS switch evaluation kit will be available to mobile, RF component and chipset manufacturers.

World’s Smallest Smart Antenna To Revolutionise Smart Phone Performance

Tuesday, October 9th, 2012

Edinburgh-based Sofant Technologies has unveiled revolutionary miniature antenna technology that is predicted to transform the performance of smart phones and tablet PCs, making poor reception, dropped calls and short battery life things of the past.

Following seven years research and development at The University of Edinburgh, Sofant aims to license its designs to global smart phone manufacturers and is projecting a turnover of over £10m in year five.  The smart phone market is now larger than the PC market with an estimated five billion units to be manufactured over the next five years, 40 new phones every second.

Sergio Tansini, CEO of Sofant, explains: “Antenna design has not kept pace with the rapid evolution of smart phone technology. New communication protocols, such as LTE and 4G, mean more pressure than ever on existing antenna technology, further impacting smart phone performance and user experience. Smart phone and tablet users expect to be able to make and take phone calls while browsing the web, send texts while downloading emails and stream data while uploading videos to YouTube.

“The reality is that, until now, the antenna has acted as a bottleneck to performance in mobile devices. As a result, every new generation of smart phone performs less well than its predecessor, resulting in dropped calls, lost signals, weak connections, slow internet and battery drain.  Sofant’s high performance miniaturised steerable antenna will change the performance and user experience of smart phones forever.”

Sofant has integrated three core technologies to create the world’s smallest smart antenna. The family of two designs comprise the tunable RF MEMS modules and Sofant Intelligent Software.  The technologies can be licensed individually or as a single smart micro antenna system. The company has already licensed an early technology demonstrator to a large OEM and attracted considerable interest from many leading manufacturers.

Sofant has received funding and support from Scottish Enterprise, helping to build the strength of the commercialisation team from day one. Scottish Enterprise’s Proof of Concept Programme enabled it recruit a strong advisory board, analyse the market and develop a prototype.

Eleanor Mitchell, Director of Commercialisation, Scottish Enterprise, says: “Scottish Enterprise has worked closely with Sofant to help build a strong commercial proposition and the company has already attracted commitment from industry veterans to take the technology to market. Smart antenna technology presents some very exciting opportunities for Sofant and Scottish Enterprise’s commercialisation team is actively helping the company raise the funds needed to turn these opportunities into realities. We look forward to continuing to work with Sofant in the future to help achieve its ambitious growth plans both in Scotland and on a global scale.”

The spinout of Sofant has been supported by Edinburgh Research and Innovation (ERI), the commercialisation arm of the University of Edinburgh.  As a shareholder in Sofant, following its spin out, the university will continue to provide valuable support as the company moves into a commercialisation phase.

For more information contact Sarah Lee.


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