Posts Tagged ‘social media’

How to make a PR plan

Tuesday, January 10th, 2017

HTR_LOGO_BACKG_CMYK

 

All across the country, right now, PR teams are brainstorming ideas for 2017.

Why? So they can keep their brand in the news.

Every plan will be different. But all will use milestones as hooks for planning activity and creating the news that will keep them in the headlines.
(more…)

Mobile is changing data and data is changing mobile.

Tuesday, November 10th, 2015

AquilaLogowithStrap

 

When was the last time you went a day without checking your smartphone? Or even an hour? According to Ofcom, over 60% of Scots own a smartphone and more than half of us say mobile is our preferred means of getting online. Such devices are now so firmly entrenched in our society that it’s hard to remember a time before we had them.

With the increased use of mobile comes an avalanche of data generated, captured and analysed. What does this mean for the way brands interact with us, as the marketers track every click and swipe?

Ian Hammond, head of analytics at big data analytics company Aquila Insight takes a look at how data will change mobile and vice versa:

1. Get busy living

Many of us already rely on our phones to run our lives. We use our mobiles to complete everything from our weekly shop, telling Tivo to record Strictly while we’re in the pub and our phones are collecting data 24/7. This means that mobile servicer providers, such as O2 and EE, are a major source of marketing information and they could eventually become the biggest. Traditional recipients of our data such as retail banks will become disenfranchised if they fail to adapt.
(more…)

A Day in the Life of Jane

Wednesday, September 23rd, 2015

Here at Hot Tin Roof we like to know the answers to the important questions, to this end we asked Jane, the latest cat recruit, to give us the lowdown.

Here’s what she said:

Lunchtime! What do you do and where do you do it?

Food should nourish the soul as well as the body, so I try and avoid falling into the shop-bought sandwich trap – it’s too depressing trying to force down a soggy flavourless sarnie that’s 3 days old!

I like to bring leftovers or healthy salads whenever possible, but if not I’ll pop to somewhere nearby like Social Bite. I think it’s very important to support local businesses and know where your food is coming from. Social Bite is committed to using quality ingredients, and I really admire the work they do to help homeless people get back into work. It doesn’t hurt that their food is also delicious!

(more…)

My PR Internship: “The Hot Tin Roof Experience” #03

Wednesday, October 23rd, 2013

Here’s  the third post from Ayah, marking the mid-point in her internship with us last week. If you missed them, you can read days one and two after the jump.result

Day Three (16/10/13)

Today I finished the rest of the business cards. The updated address book was then exported on a v-card and saved on dropbox, which was imported onto several other computers in the office.

I also finished making all the calls to the publications, bar the last two. I made a lot of progress today and even secured a few lists!

I decided to eat my lunch at my desk so that I could finish off a few tasks. This led to me gaining advice on how to generate content on social media by my fellow colleague, Joe. #Result! (He also taught me how to insert a hashtag on a Mac (alt 3!)).

After lunch, I started to write this blog. I decided a day-by-day approach would appeal more than a general summary, and hopefully it would give fellow aspiring journalists an insight into the PR world – not every stereotype is true. I didn’t make coffee during my internship, not everyone in PR is a girl and PR is not just about hosting events.

This day has been incredibly useful – my colleagues showed me the type of jobs they did on a daily basis and explained to me the importance of it.

What an Apple Keynote Can Teach you About Social Media

Thursday, August 29th, 2013

Coming up with a killer campaign name, hashtag or brand name can take take some serious brain churning. It’s often difficult to know where to begin. What will stick in your audience’s mind? What kind of content will appeal to them best? Well, the skills required to make an impression are not necessarily exclusive. All you need do is look at well constructed product launches – which in the tech industry happens all the time!

 

Apple knows how to do product announcements; when the Cupertino tech giant talks about its products, the world listens. We’ve all seen the keynotes they ooze style and make the geek in each of us giddy. What you probably didn’t realise when watching was that you were actually viewing a masterclass in branding, one that you can easily apply to your own business. So, with the next Apple keynote due in a couple of weeks, let’s take a look at what an Apple keynote can teach us about branding for social media.

Style

If you’re like me, when you think of an Apple keynote you still picture Steve Jobs standing before you. The black turtle neck and blue jean combo were as iconic as the C major chord heard when powering up the machines he designed. It was a major part of Steve’s identity, ensuring you knew who he was before he even said a word.

Lesson:

Make sure your social has a unique identity. Your corporate or personal branding should always feature on your profiles and stay on message at all times.

Words for impact

“One more thing”: three little words that have become synonymous with Apple’s keynotes. Jobs had a way with words – everything he told you was considered and deliberate.

Lesson:

Knowing the right words to engage and excite your community is truly important when defining your brand. It’s not always easy to know what to say immediately, but getting it wrong is worse than holding fire until the right words come to you. Always take a moment to consider what you’re saying.

Build Anticipation

Apple builds a fanfare around its product launches, one that begins months before the event itself. It’s debatable if the leaked pictures, the “misplaced iPhones” and rumoured tech specs come from Apple themselves, but one things the tech giant does well is let enough information come to light to leave fans itching for more.

Lesson:

If you have an event, launch or campaign ahead of you, tease your fans with snippets of content in the run up to the reveal. This could be pictures of the event coming together, preview videos, Q+A’s, anything! Keep your community involved with your projects by providing enough information whilst still leaving an air of anticipation until the full announcement.

The Experience

It’s hard to say that watching an Apple keynote is not an experience. The music at the beginning of the event, the dimming of the lights, the iconic white background ads.  Apple do a sublime job of making presentation a complete sensual experience with a barrage of different media.

Lesson:

Your Social should be an experience, and the best experiences engage us in many ways. Mix up your types of post, be it text, video, pictures or audio. People respond differently to different stimuli and tire of experiencing one exclusively. Keep everyone involved by sparking their interest with different types of content.

 

Stay.com

Friday, July 20th, 2012

Look no further!

TIN IT OR BIN IT is your weekly social media need-to-know.

Hot off the press we deliver the week’s most ground breaking social media news,
oh-no-you-didn’t stories, tips you can’t afford to miss or simply our opinion on trends in the digital landscape.

Lastly, we’ll tell you whether it’s tin material or bin material!

View them all here on our Facebook page.

———————————————————————————————————————–———–

Tin It Or Bin It – 20 July 2012 – Stay.com

For those who are already on holiday or who are planning the next adventure, take note! Stay.com, the site that allows you to create travel guides to share with friends and family, has updated its mobile features to include downloadable maps and offline guides. This means that even you can use them without an internet connection, you don’t have a big load up time, and you also avoid mobile charges. Fantastic.

The guides are easy and super quick to download and are simply stored on your phone for whenever you need it. You can find travel advice from experts and fellow travellers, as well as hidden gem tips from friends and family. It’s a fully interactive map with 116 cities to chose from, and takes up minimal space on your mobile.

Another cool feature is that the app can also be linked to Facebook – this enables you to personalise your guides with recommendations from friends so you can discover that awesome restaurant or shop that they have been raving about in Paris.

Stay.com’s new features are a Tin It. Bon voyage!

London – A City Through Time

Friday, July 6th, 2012

Look no further!

TIN IT OR BIN IT is your weekly social media need-to-know.

Hot off the press we deliver the week’s most ground breaking social media news,
oh-no-you-didn’t stories, tips you can’t afford to miss or simply our opinion on trends in the digital landscape.

Lastly, we’ll tell you whether it’s tin material or bin material!

View them all here on our Facebook page.

———————————————————————————————————————–———–

Tin It Or Bin It – 6 July 2012 – London – A City Through Time

With the start of the Olympic Games fast approaching, the spotlight is shining firmly on London. But there’s far more to our glorious capital than the events of 2012.

Here to enlighten us is Heuristic Media’s new iPad app, London – A City Through Time, which was released this week, and brings to life nearly 2,000 years in the life of the city.

Whether you’re interested in people, buildings or events, this app has got it all and in every media. There are over 6000 articles on everything from museums to rivers, and more than 2000 rare prints and photographs. And with audio tours and 35 Pathé video clips of iconic London moments, this app is an informative and visual extravaganza at your fingertips.

Brighten up a commute with the History on the Tube section, which provides entries for each station you pass through. Or, to compliment a visit to the tourist hot spots, you could check out the 360º views of the best sites. The Browse on Map feature allows you to zoom in and out of a Google Map, tapping on article icons.

And, while all this content could seem overwhelming, it’s linked together with a synchronised timeline. We can swipe through by century, period, monarch or even individual year, with thumbnails popping up for particular articles or historical events helping us navigate the depths of London’s history.

Although it’s a rather pricey £9.99 and is currently only available for iPad, there is a wealth of content to keep locals and tourists alike informed and entertained. So, London – A City Through Time is a Tin It!

Way of Life

Thursday, June 28th, 2012

Look no further!

TIN IT OR BIN IT is your weekly social media need-to-know.

Hot off the press we deliver the week’s most ground breaking social media news,
oh-no-you-didn’t stories, tips you can’t afford to miss or simply our opinion on trends in the digital landscape.

Lastly, we’ll tell you whether it’s tin material or bin material!

View them all here on our Facebook page.

———————————————————————————————————————–———–

Tin It or Bin It – 28 June 2012 – Way of Life

Are you fed up of those old habits that you just can’t seem to break? The ‘Way of Life’ app offers the means to change any aspect of your life through its simple and flexible monitoring system.

It allows users to track any habit or activity – good or bad – over time, requiring a simple ‘yes’, ‘no’ or ‘skip’ choice for the habits users have chosen every day. These choices are displayed on a graph and over edtime it builds up a clear picture of how you have fared and even allows you to share your achievements through social media (if you want to share your flossing record for the last year that is).

It only takes a minute a day to input the information on your habits and it even sets a daily reminder… so you really have no excuse!

‘Way of Life’ is a simple but smart idea and the app has an intuitive interface to make it as easy as possible for the user. There is, however, a sense of novelty which is likely to wear off after a while. Even the best apps cannot keep a user interested forever and ‘Way of Life’ will almost certainly lose some of its appeal after extended use, despite the daily reminders. It is a question of whether you have the willpower to use the app long enough for it to make a difference.

We are optimists so lets give ‘Way of Life’ the benefit of the doubt as it certainly will be useful for creating good habits or breaking old bad ones – to those of us who can stick at something for a little while at least. Perhaps there should be another app to encourage us to use our old apps…

For the time being, we say Tin It!


Web App Allows People To Explore Eyewitness News Across Social Media Networks

Wednesday, June 20th, 2012

iWitness, a revolutionary new web application for the aggregation of eyewitness news from social media platforms, launches today.  Developed by New Context in partnership with designers of the application, Adaptive Path, the free web app allows people to explore content from social media services such as Flickr and Twitter by time and place.

iWitness uses geolocation data shared by users to pinpoint the location where a post, photo, or video originated. It allows users to see content from a particular location in real time or by specifying a time range.  It is expected that this will be particularly valuable during emergencies when people look to share eyewitness news across social media channels.

Designed to be easy to use by anyone, if a user knows when and where something happened or is happening, iWitness will show first-person photos, videos, and messages from people there on the spot, integrating diverse media types in one interface.

The web app was beta tested live during development by the news desks of five US national and regional newspapers. Reporters used iWitness in their daily reporting – identifying what was useful, what was not and what else was needed.  New Context worked closely with Adaptive Path to synthesize that feedback and incorporate it into the design, adding new features and shaping the final design.

“iWitness could be one of the most important tools during a breaking news event. Newsrooms are always turning to Twitter to find initial reports from the scene of breaking news and iWitness lets you find those key tweets and photos,” said Sona Patel, social media producer for The Seattle Times.

iWitness was designed and built with funding from the John S. and James L. Knight Foundation after Adaptive Path submitted the idea for iWitness to the Knight News Challenge, an open competition for media innovation projects.

Adaptive Path brought New Context in to work on the project because of their track record in balancing the latest technologies with proven methodologies. New Context combines elements of extreme programming with behavior driven development to produce high quality, low defect output.

“New Context was an enormously valuable partner for us on this project,” said Jesse James Garrett, co-founder and Chief Creative Officer of Adaptive Path, and project lead for iWitness. “Their agile approach enabled us to quickly evolve the design of iWitness to best meet the needs of our users, and their technical savvy helped me realize my vision for the product.”

New Context developed iWitness as an open source application using Ember, a JavaScript framework.  This agile development process rapidly produces functionality with a minimum of waste.  Starting with a series of exercises New Context agreed the domain language, key concepts and features before turning the requirements into a discrete set of user stories.  Each user story representing a distinct requirement that could be understood or developed in isolation.

Mike Doel of New Context explains:  “This has been a fascinating project to work on and we are very excited to see how it will start to influence the news agendas and news reporting.  By using agile methods we have been able to work closely with Adaptive Path and the end user to ensure that iWitness does exactly what they need it to do.”

These agile methods follow short bursts of work that allow for rapid feedback and evaluation.  Developing in two week cycles or iterations at the end of the cycle New Context review the stories developed during the iteration before getting sign off from Adaptive Path.

New Context is an agile company specializing in rapid sustainable development of mobile and web applications.  Since its launch, New Context has specialized in the development of mobile and web applications for both startups and Fortune 500 companies.

Adaptive Path was one of the first design firms focused on user experience and over ten years has worked at the frontier of UX design, working with hundreds of organizations to define experiences for new products and services, strategically evolve existing ones and integrate experiences across channels.  Drawn to complex ambiguous challenges that defy known approaches and best practices.

For more information about the iWitness project, visit www.adaptivepath.com/iwitness.

Hot Tin Roof MD Shares Social Media Expertise at Drupal for Business

Friday, May 25th, 2012

Hot Tin Roof’s director Sarah Lee will today give a presentation on social media for startups at Scotland’s first Drupal for Business event. The talk, held jointly with Gareth Alexander of GA Web Applications Development, aims to equip companies with the tools needed to maximise the benefits of social media.

Sarah’s PR career began in the press office of East of Scotland Water. After moving to the private sector she worked on both business and consumer media campaigns for Scotland On Line, Compaq, Indigo Vision and Newell & Budge, before launching Hot Tin Roof in 2002.

Under Sarah’s directorship, Hot Tin Roof has built up a dynamic reputation as one of Scotland’s leading PR agencies for digital and technology companies, working with many pioneering startups including NCTech and miiCard, as well as established organisations like ScotlandIS and The University of Edinburgh.

Leveraging social media to boost online reputations is a core component of each Hot Tin Roof campaign. From interacting with customers to increasing sales, social networking on Twitter and Facebook and professional networking on sites such as LinkedIn is more important than ever.

The presentation will explore advantages and pitfalls of social media for startups. The session will also outline how to integrate Drupal to benefit social media, and examine what content works best for which social network.

Sarah Lee comments: “I’m passionate about the power of social media and, in the rapidly changing media landscape, it has become a vital tool for promoting startups. I’m delighted to be giving this presentation and look forward to helping those attending harness the exciting opportunities social media presents.”

Drupal for Business is part of DrupalCamp Scotland 2012, and runs on Friday 25 May. Held at the Informatics Forum in Edinburgh, DrupalCamp Scotland comprises of three free events held over the 25 and 26 May. In addition to Drupal for Business there will be a short introduction to Drupal and full-day training sessions on the Saturday.

For more information contact Sarah Lee.

Pingram

Friday, March 23rd, 2012

Look no further!

TIN IT OR BIN IT is your weekly social media need-to-know.

Hot off the press we deliver the week’s most ground breaking social media news,
oh-no-you-didn’t stories, tips you can’t afford to miss or simply our opinion on trends in the digital landscape.

Lastly, we’ll tell you whether it’s tin material or bin material!

View them all here on our Facebook page.

———————————————————————————————————————–———–

Tin It Or Bin It – 23 March 2012 – Pingram

This week we are looking at Pingram, an exciting startup that unites two of the hottest networks in one – Pinterest and Instagram. The new site, created by Gennaro Varriale, allows you to view Instagram photos in the same way you would browse through pins on Pinterest. There is also talk of upcoming Facebook Timeline integration and a cleaner interface.

The site is in Beta just now, but if it takes off, Instagram users who sign up could see their work showcased to a much wider audience; which is great news for Instagram photographers looking to share their creations.

Photo-sharing sites are now the most popular social media outlets in terms of referral traffic and popularity. Pinterest has even overtaken Twitter in traffic (with more people sharing and clicking links to other sites on Pinterest), and it has outpaced Google Plus, LinkedIn and YouTube combined. With stats like that, it’s no wonder Varriale has tapped into this market.

To protect against privacy, the site has chosen to disable the ability to pin non-Pingram users’ photos, so unfortunately if you are not a Pingram user, your Instagram photo will just show up as a thumbnail. While it may be inconvenient for some, this seems to be a wise move by Varriale following on from the recent privacy troubles Pinterest have faced.

The site is not an original idea by any means, but platforms like these provide people with new ways to create and share online, and help develop communities and connections with others.

Pingram is a Tin It.

Hungry mind

Friday, March 9th, 2012

Look no further!

TIN IT OR BIN IT is your weekly social media need-to-know.

Hot off the press we deliver the week’s most ground breaking social media news,
oh-no-you-didn’t stories, tips you can’t afford to miss or simply our opinion on trends in the digital landscape.

Lastly, we’ll tell you whether it’s tin material or bin material!

View them all here on our Facebook page.

———————————————————————————————————————–———–

Tin It Or Bin It – 9 March 2012 – MindSnacks

Thanks to a new app called MindSnacks, gone are the days when you have to read a pile of boring textbooks to learn a new language. The new educational app provides fun, interactive language learning games in over 13 different languages.

It features six entertaining games designed to build essential vocabulary, reading, writing, listening and conversation skills. You work your way through 50 levels of language content, playing games and completing fun challenges as you go. The app also includes a unique learning algorithm that uses proven methods of memorisation training to make sure you don’t forget anything. Muy inteligente.

The goal is to progress through a set of engaging and fast-paced challenge games that test your knowledge of material provided by the app. After each game is completed, the user can see how many points they received toward unlocking the next level, and how many words have been mastered. These features are fantastic for motivation and mean that you can become hooked very quickly. It was created to make learning as much fun as possible and it seems to do exactly that.

MindSnacks is aimed at those who are just starting out, as well as beginner and intermediate learners. For English speakers, there are options to learn French, Italian, Spanish, German, Portuguese and Chinese.

The only drawback is that it is currently only available for iPhone, iTouch and iPad devices. Despite this, MindSnacks is a Tin It. Fantástico!

Use Facebook Friends to Help You Find a Job

Friday, February 3rd, 2012

Look no further!

TIN IT OR BIN IT is your weekly social media need-to-know.

Hot off the press we deliver the week’s most ground breaking social media news,
oh-no-you-didn’t stories, tips you can’t afford to miss or simply our opinion on trends in the digital landscape.

Lastly, we’ll tell you whether it’s tin material or bin material!

View them all here on our Facebook page.

———————————————————————————————————————–———–

Tin It Or Bin It – 3 February 2012 – Use Facebook friends to help you find a job

It’s Friday again already, which means its time for your weekly social media rundown. This week we are looking at career website and community Glassdoor, who have just announced the launch of Inside Connections. The new feature enables job seekers to discover if they know someone at a company where they want to work and provides inside information on the company.

Users can sign into Glassdoor using Facebook Connect and search through 150,000 companies. If they are interested in a specific organisation they can find out which connections, within their Facebook ‘friends’, and ‘friends of friends’, is a current employee or has worked there previously.

Inside Connections enables its users to browse information such as job listings, salary details, interview questions and anonymous reviews, which means they get the inside scoop on what its actually like to work at specific companies, before they sign on the dotted line.

Glassdoor’s new service does sound pretty useful but does it stand a chance against professional networks such as LinkedIn? The team at HTR think so.

LinkedIn is great for making professional connections but linking up through Facebook has much more of an informal and unofficial touch, particularly when you are just starting your career and trying to get your foot in the door. The people you interact with on Facebook know you better and are interested in your personal development. It’s your friends and family that will do what they can to get you started. We think that it’s a great service and we think that it could change the way young people find jobs in the future. In light of the current high unemployment figures at the moment, anything that can help people find work can only be a good thing.

Glassdoor’s Inside Connections is a Tin It.

Facebook Timeline

Friday, January 27th, 2012

Look no further!

TIN IT OR BIN IT is your weekly social media need-to-know.

Hot off the press we deliver the week’s most ground breaking social media news,
oh-no-you-didn’t stories, tips you can’t afford to miss or simply our opinion on trends in the digital landscape.

Lastly, we’ll tell you whether it’s tin material or bin material!

View them all here on our Facebook page.

———————————————————————————————————————–———–

Tin It Or Bin It – 27 January 2012 – Facebook Timeline

Facebook announced this week that they are rolling out Timeline to all users. It will be compulsory in February for user’s entire history (the ‘story of their life’) to be exposed in reverse-chronological order on their profile. That includes status updates, photos, marital changes and other major life events. In a nutshell it means that those embarrassing posts and photos that you had forgotten about will resurface. Yikes.

Not surprisingly Facebook has received wide criticism for this. Key tech site Mashable said, “Facebook must know that putting a ticking clock in front of users is bound to make very few of them happy, yet here it is, stop watch in hand.” Until recently users had the choice to opt-in to Timeline, now they will be automatically switched over – whether they like it or not. However you are given seven days to delete the content that on you profiles and hide what you don’t want to display.

We have taken a peek at the new look and played about with it. It looks fairly slick with the cover photo and new layout but it is also quite cluttered due to the massive amount of statuses and photos now displayed in the Timeline.

To tie up with the new feature, Facebook are also introducing apps to personalise your page with interests such as cooking, listening and reading. A user listening to Spotify on a smartphone, for instance, will default to posting every song to their Timeline for all their ‘friends’ to see. So it’s crunch time, is Facebook’s new Timeline a yay or a nay, a Tin or a Bin? It’s an interesting idea but the fact that they are forcing their users to change to this radical new feature leaves a bitter aftertaste. It would have been nice to have a choice in the matter.

For now it’s a Bin It.

Give Em This…

Friday, September 23rd, 2011

Look no further!

TIN IT OR BIN IT is your weekly social media need-to-know.

Hot off the press we deliver the week’s most ground breaking social media news,
oh-no-you-didn’t stories, tips you can’t afford to miss or simply our opinion on trends in the digital landscape.

Lastly, we’ll tell you whether it’s tin material or bin material!

View them all here on our Facebook page.

———————————————————————————————————————–———–

Tin It Or Bin It – 23 September 2011 – Give Em This…

Sometimes finding the perfect gift for your nearest and dearest is, if we are being honest, a bit of a struggle. If you are stuck for ideas, then GiveEmThis.com might just be what you are looking for.

This free web app, by Imply Labs, is a personalised gift engine that algorithmically analyses your friend’s social media updates to recommend relevant gift ideas that your Facebook friends actually want.

The system connects to your social media and analyses your friend’s interests based on their likes, dislikes, interests and other data stored in their profile. GiveEmThis.com then recommends original gift ideas relevant to your friend’s interests and activity.

GiveEmThis.com doesn’t select one perfect gift (that’s up to you) but looks at countless options to show you the things they will love the most.

The app works by calculating your Facebook friend’s online data, behaviour and patterns. Events, status updates, shared links and “Likes” are all included in the algorithmic calculations.

It doesn’t just evaluate Facebook data. Twitter is also analysed, although the downside it that it isn’t as detailed.

The programme is still in its early stages, with only Amazon being used to generate gift ideas. However there are plans to expand, with companies potentially being able to add their products to the system, and Google+ and LinkedIn integration.

Now, don’t get us wrong, we really like the practical application of this gift generator…so we should TIN IT, but we are going to BIN IT purely because we don’t like Facebook and Twitter knowing so much about us. And Christmas just wouldn’t be the same without those weird and wonderful random presents we get but don’t want!

This gift generator is a BIN IT.

Give Em This

Maximising your impact on Twitter

Friday, August 26th, 2011

Look no further!

TIN IT OR BIN IT is your weekly social media need-to-know.

Hot off the press we deliver the week’s most ground breaking social media news,
oh-no-you-didn’t stories, tips you can’t afford to miss or simply our opinion on trends in the digital landscape.

Lastly, we’ll tell you whether it’s tin material or bin material!

View them all here on our Facebook page.

———————————————————————————————————————–———–

Tin It Or Bin It – 26 August 2011 – Maximising your impact on Twitter

Twitter is great and we sure love to tweet, but lets be honest, it’s sometimes pretty difficult to be consistent with your tweets. It seems to be that you either post lots at once or don’t tweet enough. This is where Buffer comes in.

The app, co-founded by Leonhard Widrich and Joel Gascoigne, builds a ‘tweet queue’ and spreads your updates out over time, meaning that you never have to flood your followers again with tweets. You simply add your tweets to your ‘Buffer’ and they spread them out over the course of the day. Simple.

Now, when you’re browsing the net and you come across lots of great content, you don’t have to post it all at once – this handy little tool will spread it out so you don’t tweet eight things in a row and annoy your followers.

Conveniently Buffer also has an analytics feature for every tweet you send so you can see exactly how many people your tweet has reached and how many followers have re-tweeted.

Another advantage is that Buffer has extensions for every major browser so you don’t even have to visit the website.

We think scheduling tweets is definitely the way forward, however we would not recommend scheduling all of them. Finding the right balance between ‘Buffering’ and live tweeting seems to be the best and most efficient way to use Twitter.

Buffer is a TIN IT.

Buffer

Question Time

Friday, August 12th, 2011

Look no further!

TIN IT OR BIN IT is your weekly social media need-to-know.

Hot off the press we deliver the week’s most ground breaking social media news,
oh-no-you-didn’t stories, tips you can’t afford to miss or simply our opinion on trends in the digital landscape.

Lastly, we’ll tell you whether it’s tin material or bin material!

View them all here on our Facebook page.

———————————————————————————————————————–———–

Tin It Or Bin It – 12 August 2011 – Question Time

Today we have been looking into a new startup called Knod.es, which is a useful app to help you find the most suitable people in your network to answer a specific question.

It beats going on Twitter or Facebook with an open ended question, which doesn’t usually generate a good response (they are best for broadcasting and sharing). Instead, Knod.es narrows the search down and looks at the public activity of your social media contacts on LinkedIn, Twitter and Facebook.

When you search for a select word or phrase, the web app looks for people who have mentioned that exact term. It also allows you to search for people who have talked about that term or even worked at a particular business. To make things easy for you so you’re not faffing about, once you’ve located the appropriate contacts you can message them all in one go, and even better…they don’t have to be on Knod.es.

This app, which went live in private-beta a month and a half ago, is not a unique concept. There are a few similar applications out there like this, but Knod.es takes a different approach – it gives you a list of potential contacts for a specific topic rather than just solely helping to answer your question.

It went live in private-beta a month and a half ago, so only time will tell if this takes off. It does look very promising though.

TIN IT.

Knodes

Internet Addict?

Thursday, August 4th, 2011

Look no further!

TIN IT OR BIN IT is your weekly social media need-to-know.

Hot off the press we deliver the week’s most ground breaking social media news,
oh-no-you-didn’t stories, tips you can’t afford to miss or simply our opinion on trends in the digital landscape.

Lastly, we’ll tell you whether it’s tin material or bin material!

View them all here on our Facebook page.

———————————————————————————————————————–———–

Tin It Or Bin It – 4 August 2011- Internet Addict?

Have you ever stopped to wonder how long you actually spend on Facebook, Twitter and Youtube? Or is it simply too scary to think about?

Well for those who are curious (like us), there is now a new browser plug-in called Voyurl that will tell you how many hours you actually spend browsing online.

Users who install it get a detailed description of how they use the web, which is updated in real time. This includes how much time you spend browsing, the sites you spend the most time on and your browsing patterns. Additionally you can compare your behavior to the average user to see where you fit in.

Voyurl also produces a complete list of what sites you visit and how you behave on them. Detailed factors like scrolling and mouse hovering are taken into account.

Voyurl is currently in private beta but there is a section on the site that allows you to click to ‘get a beta invite’.

So TIN IT or or BIN IT?

This is a TIN IT for those who are brave enough to confront their browsing habits. However for those who are freaked out by the concept, this would most likely be a BIN IT.

Internet

Picture this…

Friday, July 22nd, 2011

Look no further!
TIN IT OR BIN IT is your weekly social media need-to-know.

Hot off the press we deliver the week’s most ground breaking social media news,
oh-no-you-didn’t stories, tips you can’t afford to miss or simply our opinion on trends in the digital landscape.

Lastly, we’ll tell you whether it’s tin material or bin material!

View them all here on our Facebook page.

———————————————————————————————————————–———–

Tin It Or Bin It – 22 July 2011 – Picture this…

With so many different social networking sites and photo applications you can literally have hundreds of images scattered across different platforms and websites.

This week we have discovered Pictarine, a website that gives you a way to pull together all your shots from Flickr, Facebook, Twitter, Instagram etc into one simple place. Genius.

Pictarine creates an album on your chosen service, with the title, description and specified privacy whilst maintaining third party site album structure. The site also allow users viewing access to their friend’s photos on Facebook/Twitter/Instagram, meaning that Pictarine enables you to see nearly all of the photos your friends are posting to the web. Clever eh?

You can now share you private Flickr photos with a few Facebook friends or your Instagram photos with your Yahoo contacts (something that was unheard of before) using what Pictarine calls a ‘Zest’. When you create a Zest you choose photos from wherever they are and share them with anyone and everyone you want.

It has been available to the public since May this year and has already attracted 3,000 users. They have just updated their features this week to include Instagram and Twitter integration.

We think this is a great site that helps to pull together all your photos in one place. There is no denying it, Pictarine is a TIN IT.

Pictarine

Last.fm introduces free festival app

Friday, July 15th, 2011

Look no further!
TIN IT OR BIN IT is your weekly social media need-to-know.

Hot off the press we deliver the week’s most ground breaking social media news,
oh-no-you-didn’t stories, tips you can’t afford to miss or simply our opinion on trends in the digital landscape.

Lastly, we’ll tell you whether it’s tin material or bin material!

View them all here on our Facebook page.

———————————————————————————————————————–———–

Tin It Or Bin It – 15 July 2011 – Last.fm introduces free festival app

Summer is well and truly here which means the temperatures are high, the days are long and the music festival season is upon us.

However there is a slight problem … the dilemma of which festivals to go to. With so many on offer, all with amazing line ups, how do you pick? Well using Last.fm of course!

The popular music website has introduced a new free Festival App to help you make your mind up. It is available on iTunes and Android and was launched just this week.

All you need to do is download, connect to your Last.fm account and the app will make some recommendations based on your individual music taste and also tell you which festivals your friends are attending.

Drawing from Last.fm’s database of almost two million events, the app narrows the choices down to approximately 4,500 upcoming festivals worldwide.

It organises the festivals under the headings of ‘compatibility’, ‘nearest’ and ‘date’ and once you select a festival you will be offered information on the event and the lineup.

The downsides are that you can’t buy tickets for the festivals using this app, and it won’t be useful if you don’t currently use Last.fm. However this is still a very nifty little app.

This is a Tin it.

Last.fm festival app

Facebook expands to video chat

Friday, July 8th, 2011

Look no further!
TIN IT OR BIN IT is your weekly social media need-to-know.

Hot off the press we deliver the week’s most ground breaking social media news,
oh-no-you-didn’t stories, tips you can’t afford to miss or simply our opinion on trends in the digital landscape.

Lastly, we’ll tell you whether it’s tin material or bin material!

View them all here on our Facebook page.

———————————————————————————————————————–———–

Tin It Or Bin It – Friday 8 July 2011 – Facebook expands to video chat

This week, Facebook announced a partnership with Skype to add video chat to the social networking site used by 750 million users.

Now, whenever you browse to a friend’s profile, you’ll see a new button between the ‘Message’ and ‘Poke’ buttons that says ‘Call’. Click that, the other user will see a popup asking if they want to accept a call, and you’ll be connected straight away. The first time you use the feature you will need to install a small plug in, but once this is done you are good to go.

We at Hot Tin Roof love to keep in touch with our friends so think this will be great new way to connect with them, whether they are in the same city or on the other side of the world. It seems like it will easily fit into our current social media habits as well.

The new feature is great as there is minimal amount of set up (just a few seconds to install the plug in) and you don’t need to create a new Skype account to use it.

One drawback however is that at launch, Facebook’s video chat service will only be able to connect two users, whereas the new Google+ system (which was announced a week before) allows group video calls. To stay ahead of the competition, Facebook will probably have to offer similar features.

We are very excited about this. TIN IT for sure.

Facebook & Skype partnership

Music to our ears

Friday, June 10th, 2011

Look no further!

TIN IT OR BIN IT is your weekly social media need-to-know.

Hot off the press we deliver the week’s most ground breaking social media news,
oh-no-you-didn’t stories, tips you can’t afford to miss or simply our opinion on trends in the digital landscape.

Lastly, we’ll tell you whether it’s tin material or bin material!

View them all here on our Facebook page.

———————————————————————————————————————–———–

Tin It Or Bin It – Friday 10 June 2011 – Music to our ears

The team here at Hot Tin Roof love our live music, but it is sometimes pretty difficult to keep on top of what bands are playing nearby.

A new free social platform for live music called SongKick sounds like the solution to the problem. It lets you know when your favourite bands are playing and makes it super easy to track and plan upcoming gigs. Fantastic.

It sends email alerts when your favourite artists are playing in your area, lets you buy tickets for shows and create concert calendars. It scans your iTunes, looks at your locations and sends you a list of gigs that you might be interested in.

SongKick is not yet available on Android so it misses out on a very large market…however Android users can download a free similar app called ‘onTour’ to help plan their concerts.

So TIN IT OR BIN IT?

We say TIN IT. What’s not to like? It’s free, fun and useful and if it helps us to hear more live music this can only be a good thing.

Concert crowd

Shnap Happy

Friday, June 3rd, 2011

Look no further!

TIN IT OR BIN IT is your weekly social media need-to-know.

Hot off the press we deliver the week’s most ground breaking social media news,
oh-no-you-didn’t stories, tips you can’t afford to miss or simply our opinion on trends in the digital landscape.

Lastly, we’ll tell you whether it’s tin material or bin material!

View them all here on our Facebook page.

———————————————————————————————————————–———–

Tin It Or Bin It – Friday 3 June 2011 – Shnap Happy

It’s officially the start of the summer and so this week Hot Tin Roof have been looking at a fun new app to help you jazz up all your holiday photos and let you rate other user’s images or ‘Shnaps’.

Shnap is a free iPhone app that has been described by Mashable as ‘Instagram meets Hot or Not’. You upload your own photos (which have been stylized with effects and filtering) and rate other users’ photos using the rating system: ‘Lol, Meh, WTF, Cool or Wow.’ As a heads up it can become very addictive!

The bottom line is that if you love taking pictures and you like social media you’re really going to love this app. It takes away the passivity of browsing photos and encourages you to rate them in a competitive fashion.

TIN IT OR BIN IT? This app keeps us ‘shnapping’ all day long so it’s a Tin IT.

Shnap

Name that theorem

Friday, May 13th, 2011

Look no further!

TIN IT OR BIN IT is your weekly social media need-to-know.

Hot off the press we deliver the week’s most ground breaking social media news,
oh-no-you-didn’t stories, tips you can’t afford to miss or simply our opinion on trends in the digital landscape.

Lastly, we’ll tell you whether it’s tin material or bin material!

View them all here on our Facebook page.

———————————————————————————————————————–———–

Tin It Or Bin It – Friday 13 May 2011 – Name that theorem

Hot Tin Roof has been looking into the brilliant and unique TheoryMine this week, which lets you name a personalised, newly discovered and totally unique mathematical theorem after a loved one, teacher, friend or even yourself (for the egotistical people out there). For only £15 a pop you can be rubbing shoulders (metaphorically of course) with Pythagoras and Fermat. Amazing.

The newly discovered theorem is generated by one of the world’s most advanced computerised theorem provers. TheoryMine is a spin-out company from the University of Edinburgh and was created by Italian mathematician, Flaminia Cavallo, one of the country’s leading young scientists.

It’s the perfect present for the maths geek in the family or anyone who is struggling to find something a bit different for their loved ones. There is certainly nothing else like it and it is a very interesting concept, so we say TIN IT. We even think a Hot Tin Roof mathematical theorem might be on the cards…watch this space.

Einstein

Video killed the radio star

Friday, May 6th, 2011

Look no further!

TIN IT OR BIN IT is your weekly social media need-to-know.

Hot off the press we deliver the week’s most ground breaking social media news,
oh-no-you-didn’t stories, tips you can’t afford to miss or simply our opinion on trends in the digital landscape.

Lastly, we’ll tell you whether it’s tin material or bin material!

View them all here on our Facebook page.

———————————————————————————————————————–———–

Tin It Or Bin It – Friday 6 May 2011 – Video killed the radio star

This week we are looking at the video sharing app Socialcam, who have just launched a brand spanking new feature.

Socialcam has been described as ‘Instagram for video’ and was created by Justin.tv. It is a video-sharing app that makes uploading videos to social networks easy as pie.

As of this week it is now available on the web, where users can view profiles featuring all user’s Socialcam videos, tag friends and see a list of which users they’re following on Socialcam. This feature has been previously available on Android and iPhone apps but this is new for the web and viewable to everyone, even non users.

Socialcam is focused on the social aspect of mobile video. Much like the photo application Instagram, Socialcam users can upload videos automatically, tag people in the video and share the video with friends across all social networks.

This video sharing app sounds great (easy upload, social network compatible and now available online) however like anything there is usually a drawback. With Socialcam it seems to be that they don’t seem to have any privacy features, so every video you upload is made public. The creators describe it as ‘the easiest way to share videos with friends’ but you could very well be sharing your videos with random strangers! Ahh!

So TIN IT OR BIN IT? We think this is a fun, easy to use application which will be loved by many, especially with the launch of the new feature this week. We say TIN IT.

SocialCam

Techie Goodies

Friday, April 29th, 2011

Look no further!

TIN IT OR BIN IT is your weekly social media need-to-know.

Hot off the press we deliver the week’s most ground breaking social media news,
oh-no-you-didn’t stories, tips you can’t afford to miss or simply our opinion on trends in the digital landscape.

Lastly, we’ll tell you whether it’s tin material or bin material!

View them all here on our Facebook page.

———————————————————————————————————————–———–

Tin It Or Bin It – Friday 29 April 2011 – Techie Goodies

This week we have been looking into the brand new launch of Living Techie, the ‘you-know-what-on’ for techies (their tag line, not ours). It is basically a Groupon for techies and hipsters, similar to AppSumo and Startups.com and was created by TechCrunch writer Roi Carthy.

The daily deal email list goes out to people who have companies listed in Crunchbase, the free technology company database run by TechCrunch. People who receive Living Techie emails can then share them with other people via a special link.

Roi Carthy has said that they ‘purposefully built a club house for employees of the tech/start up industry but that once a deal is received it can be shared with anyone’. All this sounds great so far, however there are thousands of techies and early adopters that don’t work for a CrunchBase company and it seems a bit like another AppSumo. Roi Carthy as said that although similar, Living Techie is focused on actual retail products and not just on premium software and web services like AppSumo. Okay that clears that up, there is a difference…

Many of our clients are on Crunch Base so it will be interesting to see how this goes. If it becomes as successful as AppSumo then that would certainly be something.

So TIN IT OR BIN IT? As Living Techie has just launched and is in its early stages we can’t be too sure if this will stand apart from its competitors, however it will certainly be interesting to watch, and we all love a good deal don’t we? So we are going to TIN IT…for now at least.

Living Techie Logo

Secret Obsessions

Friday, April 22nd, 2011

Look no further!

TIN IT OR BIN IT is your weekly social media need-to-know.

Hot off the press we deliver the week’s most ground breaking social media news,
oh-no-you-didn’t stories, tips you can’t afford to miss or simply our opinion on trends in the digital landscape.

Lastly, we’ll tell you whether it’s tin material or bin material!

View them all here on our Facebook page.

———————————————————————————————————————–———–

Tin It Or Bin It – Friday 22 April 2011 – Secret Obsessions

Ever wanted to know what music your friends are really listening to? Well now there is a brand new app called Songasauraus which will let you do just that. We at Hot Tin Roof are an inquisitive bunch so when we heard about this app we thought it held some appeal.

It was launched by .net/SharePoint developer Kaveh Azari last week and it lets you check out other user’s music collections. Don’t worry though…all those people who secretly listen to Britney Spears or the Spice Girls do have the option to share their embarrassing listening info. Phew.

Once you are connected you can see what songs people in your network have listened to recently, what songs you have in common with friends and how many times they have listened to that song. You also have the option of buying any of the songs listed via ITunes, so it helps you to expand your music collection, which can only be a good thing, right? Songasaurus has managed to make something that’s sometimes very solitary, the act of listening to music on your iPhone, completely social.

Like any app however, it does have its downsides. Just now it is only available on the i-Phone which ignores a large market of Android users. Fingers crossed that this will soon be sorted.

All in all however Songasauraus sounds great but it poses the question…how much do we really want to know about the actual listening habits of our friends?

So TIN IT OR BIN IT?

We say TIN IT. Its a very simple, fun concept and will satisfy people’s curiosity (perhaps a little too much though if you discover your best friend or boyfriend is actually a closet Westlife fan. Yikes!)

Songasauraus

Throne up

Friday, April 15th, 2011

Look no further!

TIN IT OR BIN IT is your weekly social media need-to-know.

Hot off the press we deliver the week’s most ground breaking social media news,
oh-no-you-didn’t stories, tips you can’t afford to miss or simply our opinion on trends in the digital landscape.

Lastly, we’ll tell you whether it’s tin material or bin material!

View them all here on our Facebook page.

———————————————————————————————————————–———–

Tin It Or Bin It – Friday 15 April 2011 – Throne up

The Royal Wedding 2011, there is no escape – even at Hot Tin Roof!

To save you the trouble, we’ve been looking at all those lovely Royal Wedding apps.

Hello Magazine have a free Royal Wedding app with photos and commentary leading up to the big day, and The Mirror have announced a paid for app called ‘Wills & Kate a Royal Love Story’. Cringe.

There is even a Royal Invite app where you can pretend to your friends that you have been invited to the big day by showing an onscreen invitation. Who are they fooling? Apparently the onscreen invitation isn’t even close to the real thing, so it really begs the question…what is the point?

Of course it’s all just a bit of fun. However we can think of lots more fun apps than this.

We really don’t see the appeal personally but we know there will be people that will love the novelty of these apps. The question is however…are they so interested that they will actually spend money on them?

Royal Wedding apps, TIN IT OR BIN IT? We are making an executive decision to BIN IT!

However there was something else that caught our eye this week, which was a lot more fun…a Royal Wedding Sick Bag. Now that’s more like it.

This unusual souvenir is created by graphic artist Lydia Leith and is hand screen printed. It has been designed as an antidote to the vast amounts of kitsch memorabilia currently being produced in the lead up to the big day.

This Royal souvenir is a definite TIN IT.

Royal Wedding Sick Bag

Commuter’s dream come true?

Thursday, April 7th, 2011

Look no further!

TIN IT OR BIN IT is your weekly social media need-to-know.

Hot off the press we deliver the week’s most ground breaking social media news,
oh-no-you-didn’t stories, tips you can’t afford to miss or simply our opinion on trends in the digital landscape.

Lastly, we’ll tell you whether it’s tin material or bin material!

View them all here on our Facebook page.

———————————————————————————————————————–———–

Tin It Or Bin It – Thursday 7 April 2011 – Commuter’s dream come true?

We are very excited this week about the launch of a new app called TravAlert.

Ever worried about missing your stop on a bus, train or plane and as a consequence missed out on some precious shut-eye?

Well there is now an app that allows you to catch up on some beloved zzz’s or listen to music while you travel without having to worry about missing your stop. Genius.

TravAlert works by sending out a GPS signal on a regular basis to work out your location in relation to your stop. You set an alert for either minutes or miles away and hey presto, you are free to read a book, chat with friends or have a cheeky nap.

We think they are definitely on to something…simple idea but very useful. TIN IT!

TravAlert

Lack of color?

Thursday, March 24th, 2011

Look no further!

TIN IT OR BIN IT is your weekly social media need-to-know.

Hot off the press we deliver the week’s most ground breaking social media news,
oh-no-you-didn’t stories, tips you can’t afford to miss or simply our opinion on trends in the digital landscape.

Lastly, we’ll tell you whether it’s tin material or bin material!

View them all here on our Facebook page.

———————————————————————————————————————–

Tin It Or Bin It – Thursday 24 March 2011 – Lack of color?

We’ve been utterly dazzled by the launch of new photo sharing app color this week. Not because of the technical wizadry or because it is such an exciting step for social media.

But $41m investment behind it? Please.

We love the idea of shared experiences. We love the idea of technology bringing people together.

But compared with beautiful simplicity of Instagram it feels a bit ‘difficult’.

So…TIN IT or BIN IT then?
Despite their non-existing business plan and poorly executed launch this has potential! Especially if integrating it with other social media platforms. We don’t want to bin it too quickly so let’s say the jury is still out on colors.

But Instagram? Real time, simple format, all kinds of fun phone-ography – we love you.

TIN IT– every time!

Color


Sign up for Hot Roof Company Subscribers 2015
* = required field