Hot Tin Roof has been appointed by Three Harbours Arts Festival to raise awareness of its seafood festival, increasing visitors and targeting audiences outside East Lothian.
Despite Scotland’s reputation for world class seafood, Three Harbours Seafood Festival is one of only two seafood festivals in the country.
Launched last year in partnership with the arts festival, Three Harbours Seafood Festival, celebrates delicious, locally sourced seafood and East Lothian’s rich coastal heritage.
The festival will be held at the Greenbelt, Prestonpans, with stalls hosted by local fishmongers, restaurants, wine merchants and organic food suppliers.
The Seafood Festival runs from 28-30 May and kicks off on the Friday night with a good old-fashioned knees up led by the Islanders Ceilidh Band. It also coincides with the fifth birthday celebrations of the arts festival, which runs over 10 days.
After a great start last year, the seafood festival is looking to make the festival bigger and better this year. Visitor numbers exceeded expectations in its first year and Hot Tin Roof’s campaign aims to increase numbers from 3000 to 6500.
Sarah Lee, MD of Hot Tin Roof comments: “This is a wonderful project to be involved in and our challenge will be to build on the local enthusiasm, which has made the festival so successful and draw in visitors from outside the local area. There is only one other specialist seafood festival in Scotland and our aim is to mark Three Harbours firmly on the calendar of all foodies.”
The campaign will be run both on and offline as Hot Tin Roof works to maximise impact and reach its target audience, targeting national newspapers and magazines and using social media to widen appeal.
Hot Tin Roof has a strong reputation for art as well as food PR having previously worked with The Fringe, the CCA and Museums Galleries Scotland, as well as Centotre, The Living Room, Iris and Eteaket
Adele Conn, founder of the Three Harbours seafood and arts festivals, comments:
“We chose Hot Tin Roof to help us because of their impressive track record in the arts as well as food. But more importantly because of the energy and enthusiasm with they approach their work. We believe the team at Hot Tin Roof will help us grow Three Harbours into Scotland’s best known seafood festival”.
For more information contact Sarah Lee.
As featured in PR Week and The Drum.