It’s not often we get to work with a ‘national treasure’ but when Ambergreen told us about the social media optimisation campaign it is doing for Littlewoods Football Pools, we got very excited.

Rebranded as New Football Pools, the pools is going back to its community roots but this time that community is online.

This is a cracking example of a traditional brand reinventing itself for the digital age and using the internet for its survival.

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