Hot Tin Roof appointed by DCA

Independent PR agency Hot Tin Roof has cemented its reputation in the arts with the appointment by Dundee Contemporary Arts (DCA) to raise awareness of Discovery, Scotland’s leading youth film festival.

This news follows its work this summer for Glasgow’s Centre for Contemporary Arts (CCA) and its pioneering social media campaign for The Fringe 09.

Katharine Simpson of the DCA says:  “Hot Tin Roof have thrown themselves into this campaign with energy and commitment. We believe they will help us raise the profile of Discovery as we grow the festival into a year round programme.”

Hailed by Scottish Screen as Scotland’s leading youth film festival, Discovery is in its sixth year and will screen over 30 films to an audience of over 4000 young people between 20 October and 1 November.  Run by DCA, Discovery is aimed at young people between three and 21 and will tour Scotland during and after its Dundee run with a year round programme of events also being developed.

Sarah Lee says: “We have had a busy summer working for the CCA and The Fringe and we are incredibly excited to be working with DCA now. The festival has a brilliant programme and its school’s programme is truly ground breaking.  It is an honour to be involved with such inspirational work.”

Hot Tin Roof’s roots in the arts sector go back to the launch of one of the first online art galleries, and it has since worked with Edinburgh Printmakers, Festival Theatres and Museums Galleries Scotland.

The only PR agency to ever work with Edinburgh’s Filmhouse and the Fringe, Hot Tin Roof launched the private gallery, Eskmills as part of Edinburgh Art Festival 08. The agency’s online and offline campaign for Gecko Theatre during this year’s Fringe culminated in a review on the BBC Culture Show.

For more information contact Sarah Lee.

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