Archive for February, 2018

How to achieve networking Nirvana

Tuesday, February 27th, 2018

As PRs, we LOVE people. We thrive on meeting new folk, getting to know their stories and finding out what makes them tick. We want to know your whole life story within 5 minutes of meeting you, and then we help you tell the world what you’re all about.

However, even the most seasoned PR can feel intimidated when walking into a networking event. It is an important part of our working lives. It’s a great way to meet potential new clients, expand your professional contact list and find out about exciting new businesses and projects. But it can be tricky to know how and where to start. Here are some top tips to help you find your networking Zen and make the most out of your next event: (more…)

Apps, Widgets and Jpegs

Thursday, February 22nd, 2018

At Hot Tin Rood, we specialise in PR for tech companies. We keep up to date with all the latest trends in digital technology, from new kit and software, to more general concepts and ideas. We all have an interest in tech and do a pretty good job of this. It may take a couple read-throughs and the occasional Google search but we always ‘get it’ in the end.

Given this background you might think that in our day-to-day work we’d bring some time saving, innovative and enabling tech to bear. And you’d be right. Now, we’ve all read these types of ‘listicles’ before. You know the sort of thing – ‘10 best apps for choosing your socks’ or ‘7 free downloads that will change your working life so that you only need to spend 4 hours a week in the office’ and so on. Well, here we’ll be telling you what we actually use, what we do with it and why. We could be drummed out of the Magic Circle for this!
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SHE Software eyes international expansion following £3m funding deal from NVM Private Equity

Tuesday, February 20th, 2018

East Kilbride based SHE Software has secured a £3 million growth capital investment from NVM Private Equity (NVM) as it prepares to enter international markets with its highly configurable health and safety software and create over 50 new jobs by the end of 2018.

SHE Software will use the funding to open up 15 highly skilled jobs in a new office in the US and has ambitious plans to double the size of its development and support teams at its Scotland HQ, where it currently employs 60 staff.

Led by CEO Matthew Elson, SHE Software is the creator of Assure, a software platform that helps businesses to achieve and demonstrate health and safety compliance, whilst at the same time generating cost-savings by significantly reducing the administrative burden.

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PR – The language of love?

Wednesday, February 14th, 2018

Roses are red,
Violets are blue,
We love a good PR stunt,
And we know you do too!

 

The most romantic day of the year is upon us … Valentine’s Day. It’s the perfect excuse to spoil our loved ones, whether it’s with a romantic, aphrodisiac-filled meal, a cute, fluffy teddy bear or (our personal favourite) some bubbly and super fancy chocolates.

Love it or loathe it, brands across the world go wild for it. It’s become the ultimate time to launch a quirky PR campaign. We do love a good old PR stunt so as our Valentine’s Day gift to you, here’s four of our favourites …

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Thomas Miller – Return to Hot Tin Roof

Wednesday, February 7th, 2018

 

When we think of PR, most of us have an image of glitz, glamour and Prosecco. Ab Fab anyone?

As a young and naïve 15 year old, I wanted to find out for myself and went to work at PR agency Hot Tin Roof.

At the time I wasn’t entirely sure what would be expected of me. To be honest, I had a rather slim understanding of what public relations actually was.
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Assure APM Appoints Director of Cyber Security Services

Friday, February 2nd, 2018

Edinburgh-based specialist IT performance and segmentation security company Assure APM has appointed Neil Anderson as their Director of Cyber Security Services, in order to further bolster their cyber defence solutions and meet the demands of an increasingly-growing security market.

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