Archive for August, 2018

Hot Tin Roof’s top tech picks for September

Friday, August 31st, 2018

 

It’s been a manic month here in Edinburgh. If you didn’t bend over backwards to catch as many Fringe shows as possible, then you probably spent your time carefully avoiding the endless crowds on your way to and from work every day.

Now the mayhem is finally over, there’s still plenty left to see and do! Check out Hot Tin Roof’s pick of the hottest tech meetups and events you won’t want to miss this month…
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Hot Tin Roof does the Edinburgh Festival

Monday, August 27th, 2018

For the people of Edinburgh, the long month of August is almost over and the Festival begins to pack up for another year. So what did the cats at Hot Tin Roof enjoy this year? We look back on the nights out on the tiles and the shows we liked this year. Here’s what we have seen:

 

 

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IPOS founders choose tech PR specialists Hot Tin Roof to launch new business

Monday, August 13th, 2018

 

Robin Knox and Paul Walton have appointed Hot Tin Roof to provide strategic PR support to launch their new tech startup, Boundary.

The new venture between the Intelligent Point of Sale (IPOS) founders is a smart home security system, bringing affordable protection to homeowners and renters alike. IPOS was sold to iZettle and then acquired by PayPal for $2.2 billion in May 2018.

Hot Tin Roof has been instrumental in the launch of some Scotland’s most influential startups and digital technology enterprises including FreeAgent, Aquila Insight and CodeClan. The agency has worked with a number of key stakeholders from public and private sector to raise awareness of the digital skills gap over the last decade. Most recently it helped to launch Skills Development Scotland’s ‘Digital World’ a STEM and digital skills campaign aimed at teenagers and career changers.
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How does PR make me money, save me money and save me time?

Monday, August 6th, 2018

 

Noise, noise, noise. Noise annoys. So, is PR just noise, or is it actually business critical?

PR gets you talked about in the media. And that makes you very attractive to investors and top talent is drawn to you. It also means customers convert. And all of that combined, makes your company grow fast.

PR is seen by most as a ‘vitamin’ rather than a ‘painkiller’, a nice to have, so when budgets are tight it’s one of the first things to get cut. Which is only natural but can also be short sighted because it means you slip under the radar. (more…)


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