Author Archive

How to achieve networking Nirvana

Tuesday, February 27th, 2018

As PRs, we LOVE people. We thrive on meeting new folk, getting to know their stories and finding out what makes them tick. We want to know your whole life story within 5 minutes of meeting you, and then we help you tell the world what you’re all about.

However, even the most seasoned PR can feel intimidated when walking into a networking event. It is an important part of our working lives. It’s a great way to meet potential new clients, expand your professional contact list and find out about exciting new businesses and projects. But it can be tricky to know how and where to start. Here are some top tips to help you find your networking Zen and make the most out of your next event: (more…)

Apps, Widgets and Jpegs

Thursday, February 22nd, 2018

At Hot Tin Rood, we specialise in PR for tech companies. We keep up to date with all the latest trends in digital technology, from new kit and software, to more general concepts and ideas. We all have an interest in tech and do a pretty good job of this. It may take a couple read-throughs and the occasional Google search but we always ‘get it’ in the end.

Given this background you might think that in our day-to-day work we’d bring some time saving, innovative and enabling tech to bear. And you’d be right. Now, we’ve all read these types of ‘listicles’ before. You know the sort of thing – ‘10 best apps for choosing your socks’ or ‘7 free downloads that will change your working life so that you only need to spend 4 hours a week in the office’ and so on. Well, here we’ll be telling you what we actually use, what we do with it and why. We could be drummed out of the Magic Circle for this!

SHE Software eyes international expansion following £3m funding deal from NVM Private Equity

Tuesday, February 20th, 2018

East Kilbride based SHE Software has secured a £3 million growth capital investment from NVM Private Equity (NVM) as it prepares to enter international markets with its highly configurable health and safety software and create over 50 new jobs by the end of 2018.

SHE Software will use the funding to open up 15 highly skilled jobs in a new office in the US and has ambitious plans to double the size of its development and support teams at its Scotland HQ, where it currently employs 60 staff.

Led by CEO Matthew Elson, SHE Software is the creator of Assure, a software platform that helps businesses to achieve and demonstrate health and safety compliance, whilst at the same time generating cost-savings by significantly reducing the administrative burden.


PR – The language of love?

Wednesday, February 14th, 2018

Roses are red,
Violets are blue,
We love a good PR stunt,
And we know you do too!


The most romantic day of the year is upon us … Valentine’s Day. It’s the perfect excuse to spoil our loved ones, whether it’s with a romantic, aphrodisiac-filled meal, a cute, fluffy teddy bear or (our personal favourite) some bubbly and super fancy chocolates.

Love it or loathe it, brands across the world go wild for it. It’s become the ultimate time to launch a quirky PR campaign. We do love a good old PR stunt so as our Valentine’s Day gift to you, here’s four of our favourites …


Thomas Miller – Return to Hot Tin Roof

Wednesday, February 7th, 2018


When we think of PR, most of us have an image of glitz, glamour and Prosecco. Ab Fab anyone?

As a young and naïve 15 year old, I wanted to find out for myself and went to work at PR agency Hot Tin Roof.

At the time I wasn’t entirely sure what would be expected of me. To be honest, I had a rather slim understanding of what public relations actually was.

My First (Half) Week at Hot Tin Roof

Tuesday, January 30th, 2018

Picture this guy while reading

Everything new can be a little bit terrifying at first. Your first day at school, first time away from home, a lot of firsts are daunting because of the fear of the unknown.

Learning to swim (which I have yet to get round to), learning a new language (which I’ve only ever semi-successfully managed), attempting to learn anything new can also be scary and overwhelming from the word go.

Starting a new job can be especially nerve-wracking. You dive headfirst into a new environment, one that has been functioning perfectly fine for years before you arrived, and immediately attempt to learn new information for days on end.

Why We Love Tech

Monday, January 22nd, 2018


At Hot Tin Roof we love to work with a range of different clients, from architects to museums and galleries. While we enjoy keeping our portfolio diverse, our true passion lies with tech.

Hot Tin Roof’s first client was a tech company, and we have continued to work with businesses in this sector ever since. We live and breathe tech, and are the only company in Scotland that specialises in this sector. But what is it about tech that makes us tick?

SEP Announces Investment in Communications Technology Leader

Tuesday, January 16th, 2018


Scottish Equity Partners (SEP) has completed a £25 million investment in Redwood Technologies Group (Redwood), acquiring a minority stake in the UK-headquartered international provider of communications technology and cloud contact centre solutions.

Redwood has experienced strong and profitable organic growth, with revenues increasing by 30% in both 2017 and 2016. SEP’s involvement, the first external investment that Redwood has accepted in its 25-year history, will accelerate a global expansion strategy that focuses on Asia-Pac for 2018, with a regional office opening in Tokyo during Q1.

ScotlandIS launches groundbreaking insight into public sector ICT expenditure

Tuesday, January 16th, 2018


The public sector is one of the most important vertical markets for Scotland’s digital technologies industry but information about its current size and future developments has been very limited.

ScotlandIS has gathered and analysed data for current and projected public sector ICT expenditure in Scotland to make it easier to assess market opportunities and take informed investment decisions.

Launching soon, the Public Sector ICT Expenditure in Scotland report provides a comprehensive view of the sector, valued at £811 million in 2016/17, at a level of detail that has never been available before.



The report, produced in partnership with the Scottish Government, breaks down the actual spend by area of public sector over the past six years on ICT as well as forecasting outlays up to 2021. The report examines various areas of the market, and highlights opportunities for businesses to win contracts.


The Hot Tin Roof ‘Blue Monday’ playlist

Monday, January 15th, 2018

It’s ‘Blue Monday’ today – that day of the year when it all seems so bleak and gray. The festive season is just memory and the only real reminder are the sad, forlorn, once magical Xmas trees lying beside the black bins.

But don’t despair – research has shown that music stimulates our emotions and we’re going to throw a short playlist your way to elevate your mood and chase the January blues away.

The Hot Tin Roof Resolutions

Wednesday, January 10th, 2018

New year, new you? It’s that time of year when we hit the gym, look at what we eat and decide on what we’d like to achieve in the coming months. The cats here at Hot Tin Roof are no exception, so here’s a brief round up of what we’re aiming for in 2018:



I grew up in the 70s and rebelled against Mum’s home baking and ‘health foods’.  Give me Pizza, Crisps, Mac Cheese and M&S Lasagne!  Now I’ve come full circle, revelling in seeds, nuts, gluten free and non-dairy.  My resolution is to continue falling in love with healthy eating. 


CodeClan appoints Melinda Matthews Clarkson as new CEO

Monday, December 11th, 2017

CodeClan, the UK’s first and only fully accredited digital skills academy, has appointed a former senior figure at technology giant IBM as its new Chief Executive Officer as the organisation looks to build its presence across Scotland in 2018.

Melinda Matthews Clarkson, who has more than 25 years experience in the technology sector, says she plans to grow the organisation, extend CodeClan’s operations beyond the Central Belt, and expand its successful partnerships with business in the months ahead.

Originally from the US, Ms Matthews Clarkson has lived in Scotland for the past 10 years, and was until recently Vice President of Commerce Partnerships at IBM. She has been deeply involved in bringing a range of new product offerings in Cloud, SaaS, eCommerce and Digital Marketing to the marketplace.

FarrPoint helps bring fibre to the home in Oxfordshire

Wednesday, November 15th, 2017

Independent specialist in telecoms and information technology consultants, FarrPoint, has today announced that they have completed a major milestone in their work on the West Oxfordshire Superfast Broadband project.

The Edinburgh based company supported the District Council throughout all stages of the procurement to select the right supplier to bring Next Generation Access broadband (NGA) to more than four thousand rural homes and business in the area. The contract was awarded to Gigaclear, a rural broadband specialist, who will extend its ultrafast Fibre-to-the-Premise (FTTP) network to the area.

Pioneering compressor manufacturer Vert Rotors appoints new head of R&D

Friday, October 20th, 2017


Edinburgh based company Vert Rotors, manufacturers of the world’s smallest and most powerful air compressors, has appointed Geoff Kermode as Head of Research and Development.

Kermode, an expert in the design, development and implementation of high-value manufactured products, joins the company to drive Vert’s pioneering technology towards a range of significant applications with clear potential benefits across a huge range of industrial sectors.

BLACKBX targets China and Europe with LigoWave WiFi partnership

Tuesday, September 19th, 2017


BLACKBX, the disruptive tech company, has announced a deal with US wireless networking solutions company LigoWave to deliver their pioneering guest WiFi software to the Chinese market and beyond.

The rapidly growing Edinburgh-based firm will also work with LigoWave to supply guest WiFi at internet access points in Germany, France, Italy, and across the Baltic nations, all the while eyeing further growth throughout the potentially lucrative Chinese market. Furthermore, the agreement should support BLACKBX in increasing its existing footprint globally thanks to LigoWave’s presence in some 150 countries.

Bookish tips for the festival

Tuesday, August 22nd, 2017

Book Festival events run until 28 August

It’s festival time and Edinburgh is bursting at the seams once more. Given Hot Tin Roof’s proximity to the Book Festival it seems fitting to share some tips on what is on offer from our neighbours at Charlotte Square.

FarrPoint expands into London office as it celebrates 10 years in business

Wednesday, June 28th, 2017


Scottish IT and infrastructure consultancy company FarrPoint has opened a new office in London to support its rapid expansion and as a base for its activities across the country.

The firm, based in Edinburgh, has seen its turnover increase by 28 per-cent in the last year and has expanded its team to twelve employees, a growth of over a third in the past twelve months. (more…)

Robots, virtual reality and cyber security at ScotSoft: Scotland’s largest tech event

Monday, June 26th, 2017


The premier event in the Scottish tech calendar returns in October to the EICC with its biggest speaker lineup yet, hosted as always by digital technologies trade body ScotIandIS.

Now in its 20th year, ScotSoft brings together more than 600 CEOs, decision makers and developers from the private and public sectors in Edinburgh on 5 October.

Polly Purvis, chief executive of ScotlandIS, said: “I am very proud of the role ScotSoft has played in bringing international speakers to Scotland and showcasing local experts over the last 20 years. As the digital technology sector in Scotland continues to grow, and the technology calendar has blossomed, events such as ScotSoft become more and more influential in shaping the industry. (more…)

Digital Xtra Fund on the hunt for inspiring digital initiatives for young people

Wednesday, June 14th, 2017


Projects that teach digital technologies skills to young people could be in line for a financial boost as the Digital Xtra Fund announces its first funding round since becoming a charity.

A total of £50,000 will be available for projects that inspire young people by taking digital skills out of the classroom and teaching concepts like computational thinking, coding, digital making, or data science in a fun environment. Applications open on 16 June and each project can apply for up to £5000.

The Digital Xtra Fund was created in 2016 to fund a variety of projects, all with an aim to foster a new generation of digital makers who will, in future, bridge the skills gap in Scotland’s digital economy. (more…)

IT recruiter shows support for Scottish tech industry at digital conference

Tuesday, June 6th, 2017


Cathcart Associates, a specialist IT recruitment firm headquartered in Edinburgh, was the exclusive recruitment partner at the recent Digit IT Leaders conference, which took place at Dynamic Earth this year.

The conference hosted a series of inspirational and informative speeches from key players in Scotland’s IT sector, including Polly Purvis, CEO of ScotlandIS, and Helen Marshall, head of technology transformation at Yodel, who spoke of driving innovation and business improvement through technology. (more…)

We’re hiring a PR Account Executive (full time)

Monday, May 22nd, 2017

We’re looking to hire a PR Account Executive or Senior Account Executive with a nose for news and a talent for writing. A creative thinker, plain talker, great writer and media junkie, who is good fun and has massive energy – is this you?

Hot Tin Roof is a dynamic, ambitious and independent PR agency. Creative, intelligent and determined, we run our campaigns with skill, imagination and honesty. Our absolute loyalty to our clients, the energy and the gritty single-mindedness with which we tackle every campaign is the secret to our success. (more…)

Employers should ‘keep an open mind’ when recruiting digital talent

Thursday, May 11th, 2017


Employers should look beyond a candidate’s technical ability and take into consideration wider background experience when it comes to hiring digital talent, according to specialist IT recruitment firm, Cathcart Associates.

Recent figures released by the Digital Technologies Skills Group has shown that Scotland has a hidden pipeline of digital skills talent. Research found almost a third (31%) of graduates entering Scotland’s digital sector come from non-computing backgrounds, such as design, business and physical sciences. (more…)

CodeClan scoops ‘Best Education Provider’ at coveted Digital Technology Awards

Friday, April 28th, 2017

codeclan logo


CodeClan’s ground breaking programming course has seen the academy lift the gong for ‘Best Education Provider’ at this year’s ScotlandIS Digital Technology Awards, beating off strong competition.

The award, which is CodeClan’s first official award win, was given to the academy in recognition of its work to help close Scotland’s digital skills gap. Since its launch in October 2015, CodeClan has trained over 180 students and the judges praised the academy’s implementation and its increasing impact in helping to address the industry skills requirements. (more…)

‘You are now connected.’ Ground breaking public Wi-Fi software firm launches in Edinburgh

Tuesday, April 25th, 2017



A tech firm promising to give business owners access to cost-effective ‘legal guest Wi-Fi’ has officially launched its ground breaking product in Edinburgh.

BlackBX is cloud-based Wi-Fi technology enabling businesses to install and run public Wi-Fi for minimal cost and effort. The software provides businesses with raw data to help generate revenue, track new and repeat customers, identify peak visiting times and create customer mailing lists. (more…)

Pioneering Compressor Company lifts Inventor of the Year award

Thursday, April 20th, 2017



Edinburgh based compressor company Vert Rotors lifted Inventor of the Year trophy at the prestigious Made in Scotland awards in Glasgow last night.

The company was recognised for the innovation and advances it has made with the production of its micro, near silent and super efficient range of compressors that are all designed and manufactured in Scotland. The company also boasts the smallest low-vibration clean air compressor in the world amongst its product range and a selection of their compressors can be seen on display in the National Museum of Scotland.

Inspiring Generation Z to become Scotland’s future cyber crime fighters

Wednesday, April 19th, 2017

DW logo


The hunt is on for the nation’s best young codebreakers as Cyber Games Scotland launches its 2017 competition during a week of dedicated digital skills events run by organisations across Scotland.

Now open for registrations, Cyber Games Scotland is part of a wider drive to inspire more young people to pick a career fighting cyber crime.

The competition tests teams of 12 to 16 year olds in innovative scenarios designed to develop the practical and usable cyber security skills in demand by industry. Last year 176 teams from schools across Scotland registered to ‘crack each other’s code’.

FarrPoint to advise Scottish Government on total broadband coverage

Monday, April 17th, 2017



Independent specialists in Telecoms and Information Technology, Farrpoint has been appointed to advise the Scottish Government on the planning and rollout of it’s Digital Infrastructure Action Plan.

The initiative was announced by First Minister Nicola Sturgeon at the last election and will include the Reaching 100% Superfast Broadband Coverage Programme (R100) by March 2021.

CodeClan empowers employers to plug Scotland’s digital skills gap

Saturday, April 15th, 2017

codeclan logo


CodeClan, the UK’s first fully accredited digital skills academy is reaching out to employers seeking new software talent, encouraging businesses to join their employer partner community.

With fierce competition in the industry to find skilled candidates, CodeClan is holding drop-in events so employers can learn more about the skills and courses taught at the academy. Most importantly, the sessions aim to showcase the calibre and dedication of CodeClan students.

Back to school

Friday, April 7th, 2017


Photo by Professor Joe Goldblatt

I last attended high school half a lifetime ago. Literally. So I was very excited to pack my satchel (now a fashion item it seems) and travel to Stewart’s Melville College to meet their S5 students and the girls from Mary Erskine’s to attend a career’s lunch.

#DigiInventors Challenge open for teenagers

Wednesday, March 29th, 2017

DigiInventors Challenge

– Less than one week left for teams to register –

World number 1 Andy Murray has become the star of a new animation which is inviting young scots to enrol in an exciting new challenge that aims to identify ways of managing young peoples’ health, fitness and wellbeing, using technology.

The retro computer-game animation sees the 2D tennis ace battling against his junk food nemesis using a digital arsenal to raise awareness of the #DigiInventorsChallenge, which will see groups of teenagers work together throughout 2017 to develop new digital health inventions and compete for prizes and cash for their school.

Open for registration until 3 April, the challenge represents Andy’s personal ambition to promote healthier lifestyles amongst Scotland’s younger generations, as well as careers development in this emerging market.

Well known for his use of technology and data to improve his performance on court, Andy has stated that maintaining his own health throughout the long tennis season has played an instrumental part in his road to number one status.

Speaking of the Challenge, he said: “As a professional tennis player, I use digital health technology every day to monitor my performance and inform my training regime. But digital health technology is not just for athletes. It has the potential to help everyone understand their health needs and goals better, and to make better choices.

“By taking part in the #DigiInventorsChallenge, we want young people to use their experiences, creativity and digital skills to develop one big idea that can make a difference.”

The #DigiInventorsChallenge, in association with Andy Murray and the Digital Health and Care Institute, is sponsored by a European leader in digital transformation, Sopra Steria, and supported by the following organisations: Aberlour Childcare Trust, Entrepreneurial Scotland, GameChanger, Scottish Enterprise, Scottish Institute for Enterprise, Skills Development Scotland, Young Enterprise Scotland and Young Scot.

To view the video, go to:
For more information and instructions on how to enter visit:

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