Public Sector PR – CodeClan

October 25th, 2018

 

Hot Tin Roof was appointed in May 2015 to launch Scotland’s first digital skills academy. With no name, no premises and only three people on the startup team, we started with a blank sheet of paper. Read the rest of this entry »

Hot Tin Roof’s top tech picks for September

August 31st, 2018

 

It’s been a manic month here in Edinburgh. If you didn’t bend over backwards to catch as many Fringe shows as possible, then you probably spent your time carefully avoiding the endless crowds on your way to and from work every day.

Now the mayhem is finally over, there’s still plenty left to see and do! Check out Hot Tin Roof’s pick of the hottest tech meetups and events you won’t want to miss this month…
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Hot Tin Roof does the Edinburgh Festival

August 27th, 2018

For the people of Edinburgh, the long month of August is almost over and the Festival begins to pack up for another year. So what did the cats at Hot Tin Roof enjoy this year? We look back on the nights out on the tiles and the shows we liked this year. Here’s what we have seen:

 

 

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IPOS founders choose tech PR specialists Hot Tin Roof to launch new business

August 13th, 2018

 

Robin Knox and Paul Walton have appointed Hot Tin Roof to provide strategic PR support to launch their new tech startup, Boundary.

The new venture between the Intelligent Point of Sale (IPOS) founders is a smart home security system, bringing affordable protection to homeowners and renters alike. IPOS was sold to iZettle and then acquired by PayPal for $2.2 billion in May 2018.

Hot Tin Roof has been instrumental in the launch of some Scotland’s most influential startups and digital technology enterprises including FreeAgent, Aquila Insight and CodeClan. The agency has worked with a number of key stakeholders from public and private sector to raise awareness of the digital skills gap over the last decade. Most recently it helped to launch Skills Development Scotland’s ‘Digital World’ a STEM and digital skills campaign aimed at teenagers and career changers.
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How does PR make me money, save me money and save me time?

August 6th, 2018

 

Noise, noise, noise. Noise annoys. So, is PR just noise, or is it actually business critical?

PR gets you talked about in the media. And that makes you very attractive to investors and top talent is drawn to you. It also means customers convert. And all of that combined, makes your company grow fast.

PR is seen by most as a ‘vitamin’ rather than a ‘painkiller’, a nice to have, so when budgets are tight it’s one of the first things to get cut. Which is only natural but can also be short sighted because it means you slip under the radar. Read the rest of this entry »

The Cats’ top 5 for Turing

July 31st, 2018

 

With some of tech’s biggest names coming together on Wednesday and Thursday for Scotland’s tech gathering, Turing Fest, we list our top five picks for this year’s event.

Check it out!
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Go, Cat, Go! A brief look at Scottish pop and rock

July 20th, 2018

 

The cats here at Hot Tin Roof are really looking forward to visiting the Rip it Up exhibition at the National Museum of Scotland in the coming weeks. Scottish pop and rock has had some real innovators and trailblazers down the years and we continue to be at the cutting edge of the music scene in many ways. It’s just amazing what a country as small as ours can achieve.
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Why we love Edinburgh!

July 6th, 2018

 

With Edinburgh recently being named the best place in the UK for tech, we thought we’d check in with the Hot Tin Roof cats and get the lowdown on what else the city’s great for.

Check it out.
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Tech in the Fest

June 20th, 2018

 

As Edinburgh-based specialists in tech PR, here at Hot Tin Roof we love all things tech related. With summer almost here, Edinburgh’s festivals are once again just round the corner. Navigating the endless listings could take you all summer, so, the helpful bunch that we are… we’ve delved in and here we share with you our pick of the best tech-related events of the festival 2018. Read the rest of this entry »

It’s not all doom & gloom: How businesses can bounce back after GDPR

June 12th, 2018

 

It’s been just over two weeks since GDPR-fever swept the nation.

Amidst all the jokes and memes that sprung up along the way, for most businesses this was no laughing matter.

Though it was a long time coming, many companies were still dreading the May 25th deadline.

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Assure APM partners with ZoneFox to provide cunning security solution

May 31st, 2018

 

Edinburgh-based IT cyber security and performance monitoring solutions company Assure APM has today announced its partnership with award winning Scottish cyber security company ZoneFox, the Scottish company behind a unique security solution that locks down insider threats.

In combination with their Illumio micro segmentation security offering, Assure APM can now provide seamless cyber security protection in the datacentre, in any cloud and on most end user devices.
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Happy Birthday, LinkedIn!

May 9th, 2018

 

It’s LinkedIn’s 15th birthday and what better way to celebrate than to jump on the platform’s trending hashtag of the week #WhenIWas15.

We caught up with some of the cats at Hot Tin Roof to find out what their hopes and dreams were when they were starry-eyed teenagers.

Here’s what they said …

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What Does The Future of Social Media Look Like?

May 8th, 2018

 

With JD Wetherspoon ditching their social channels last month, does this signify a change in the PR landscape?

Sure, social media isn’t the be all and end all of PR but as a communication tool it has been important for businesses and PR professionals alike.

While it seems the platform sprung up overnight, in truth its origins date back to the 70s. Cast your mind back to the era and what comes to mind: Travolta’s all white disco three piece? Perms? What most won’t remember is the creation of the first digital chat room in Illinois, the earliest iteration of social media.

Fast-forward a few decades and you hit the noughties. Myspace and Bebo were the social media monarchy.

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The tech improving your life in 2018

May 3rd, 2018

Without a doubt, 2018 has been a year of change for tech. And we’re less than four months in! From advances in AI to exciting new apps at your fingertips, technology is moving faster than ever. Read the rest of this entry »

Pioneering engineering firm Vert Rotors won top prize at last night’s prestigious Made in Scotland awards in Glasgow.

April 27th, 2018

 

The Edinburgh based company was crowned overall winner of the Made in Scotland awards as well as picking up Innovator of the Year award. Judges were unanimous in their decision to award Vert Rotors as the company was recognised for their ultra-compact and quiet compressors which produce 200 per cent higher pressure than their nearest competitors for their size. Both awards recognise the company’s on-going innovation and growth, with the range of compressors all designed and manufactured in Scotland. Read the rest of this entry »

How Hot Tin Roof is turning up the heat on Par Equity’s portfolio

April 12th, 2018

 

We are thrilled to have been invited to present at a Par Equity event this week. One of the most exciting venture capital firms on the block, Par Equity shares our passion for working with innovative companies that are doing things in new and better ways.

Just like us, Par Equity values the people driving these companies, and understands it is the sheer grit and determination behind the innovations that makes a world of difference. One of the best parts of our job is meeting with these teams, hearing their stories and helping them shout about their achievements to the world.

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How FreeAgent launched

April 10th, 2018

53 million reasons why to do PR for your startup at launch

So FreeAgent sold for £53million. The news spread through Edinburgh like wildfire – everyone heard.

This blog is my story – rambling in places, but please indulge me – about my time with FreeAgent and the role PR played in its launch and formative first four years.

In 2008 Hot Tin Roof was asked by Ed Molyneux to give a presentation to the Digital Marketing Meetup on Digital PR. Ed was the advance guard of FreeAgent and had just arrived in Edinburgh ahead of Olly and Roan. He had been asked by Nigel Eccles, then of HubDub (what would become Fanduel), to stand in for him. Read the rest of this entry »

SEP’s Calum Paterson appointed Chair of BVCA

April 9th, 2018

 

The British Private Equity and Venture Capital Association (BVCA) has welcomed Calum Paterson, Managing Partner of Scottish Equity Partners (SEP), as its Chairman for 2018/19.

The BVCA, which represents the private equity and venture capital industry in the UK, has more than 700 member firms, including over 300 fund managers and 120 institutional investors.

Mr Paterson has worked in private equity and venture capital since 1991. He was co-founder of SEP in 2000 and has been responsible for managing the firm since then. SEP is one of the UK’s leading investors in high-growth companies.

He said: “I am very pleased to take on the role of BVCA Chair, particularly at this important time for the industry and for the UK economy. I would like to pay tribute to my immediate predecessor, Helen Steers of Pantheon Ventures, for doing such an excellent job during the last 12 months. Private equity and venture capital plays a vital role in the UK, not least in terms of supporting the growth of innovative companies. I look forward to supporting the BVCA in representing and promoting the entire industry, across the whole country.”

NEUROCENTRX appoints two industry heavyweights to board

April 2nd, 2018

 

Neurocentrx, an Edinburgh-based pharmaceutical company, has appointed Nigel Brooksby as Non-Executive Chairman and Dr. Tim Corn as Non-Executive Director to take the company to a global market.

Neurocentrx is developing new clinical indications, and new forms of administration for oral ketamine. This innovative vision, to repurpose an approved human drug most commonly used as an anaesthetic, has the potential to improve pain management, and significantly impact how psychiatric conditions such as severe depression are treated.
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FarrPoint helps secure a total of £28.5m for full-fibre funding for local networks

March 26th, 2018

IT, telecoms and infrastructure consultancy FarrPoint has provided vital consultancy services that has led to successful bids to fund full-fibre connectivity in the Highland Council and Greater Manchester Combined Authority (GMCA) regions, with a combined value of £28.5 million.

The authorities were awarded the funding by the Government in the Chancellor’s spring statement as part of the £190M Challenge Fund to promote the roll out of full-fibre to local areas. Read the rest of this entry »

How to achieve networking Nirvana

February 27th, 2018

As PRs, we LOVE people. We thrive on meeting new folk, getting to know their stories and finding out what makes them tick. We want to know your whole life story within 5 minutes of meeting you, and then we help you tell the world what you’re all about.

However, even the most seasoned PR can feel intimidated when walking into a networking event. It is an important part of our working lives. It’s a great way to meet potential new clients, expand your professional contact list and find out about exciting new businesses and projects. But it can be tricky to know how and where to start. Here are some top tips to help you find your networking Zen and make the most out of your next event: Read the rest of this entry »

Apps, Widgets and Jpegs

February 22nd, 2018

At Hot Tin Rood, we specialise in PR for tech companies. We keep up to date with all the latest trends in digital technology, from new kit and software, to more general concepts and ideas. We all have an interest in tech and do a pretty good job of this. It may take a couple read-throughs and the occasional Google search but we always ‘get it’ in the end.

Given this background you might think that in our day-to-day work we’d bring some time saving, innovative and enabling tech to bear. And you’d be right. Now, we’ve all read these types of ‘listicles’ before. You know the sort of thing – ‘10 best apps for choosing your socks’ or ‘7 free downloads that will change your working life so that you only need to spend 4 hours a week in the office’ and so on. Well, here we’ll be telling you what we actually use, what we do with it and why. We could be drummed out of the Magic Circle for this!
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SHE Software eyes international expansion following £3m funding deal from NVM Private Equity

February 20th, 2018

East Kilbride based SHE Software has secured a £3 million growth capital investment from NVM Private Equity (NVM) as it prepares to enter international markets with its highly configurable health and safety software and create over 50 new jobs by the end of 2018.

SHE Software will use the funding to open up 15 highly skilled jobs in a new office in the US and has ambitious plans to double the size of its development and support teams at its Scotland HQ, where it currently employs 60 staff.

Led by CEO Matthew Elson, SHE Software is the creator of Assure, a software platform that helps businesses to achieve and demonstrate health and safety compliance, whilst at the same time generating cost-savings by significantly reducing the administrative burden.

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PR – The language of love?

February 14th, 2018

Roses are red,
Violets are blue,
We love a good PR stunt,
And we know you do too!

 

The most romantic day of the year is upon us … Valentine’s Day. It’s the perfect excuse to spoil our loved ones, whether it’s with a romantic, aphrodisiac-filled meal, a cute, fluffy teddy bear or (our personal favourite) some bubbly and super fancy chocolates.

Love it or loathe it, brands across the world go wild for it. It’s become the ultimate time to launch a quirky PR campaign. We do love a good old PR stunt so as our Valentine’s Day gift to you, here’s four of our favourites …

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Thomas Miller – Return to Hot Tin Roof

February 7th, 2018

 

When we think of PR, most of us have an image of glitz, glamour and Prosecco. Ab Fab anyone?

As a young and naïve 15 year old, I wanted to find out for myself and went to work at PR agency Hot Tin Roof.

At the time I wasn’t entirely sure what would be expected of me. To be honest, I had a rather slim understanding of what public relations actually was.
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Assure APM Appoints Director of Cyber Security Services

February 2nd, 2018

Edinburgh-based specialist IT performance and segmentation security company Assure APM has appointed Neil Anderson as their Director of Cyber Security Services, in order to further bolster their cyber defence solutions and meet the demands of an increasingly-growing security market.

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My First (Half) Week at Hot Tin Roof

January 30th, 2018

Picture this guy while reading

Everything new can be a little bit terrifying at first. Your first day at school, first time away from home, a lot of firsts are daunting because of the fear of the unknown.

Learning to swim (which I have yet to get round to), learning a new language (which I’ve only ever semi-successfully managed), attempting to learn anything new can also be scary and overwhelming from the word go.

Starting a new job can be especially nerve-wracking. You dive headfirst into a new environment, one that has been functioning perfectly fine for years before you arrived, and immediately attempt to learn new information for days on end.
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Why We Love Tech

January 22nd, 2018

 

At Hot Tin Roof we love to work with a range of different clients, from architects to museums and galleries. While we enjoy keeping our portfolio diverse, our true passion lies with tech.

Hot Tin Roof’s first client was a tech company, and we have continued to work with businesses in this sector ever since. We live and breathe tech, and are the only company in Scotland that specialises in this sector. But what is it about tech that makes us tick?
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SEP Announces Investment in Communications Technology Leader

January 16th, 2018

 

Scottish Equity Partners (SEP) has completed a £25 million investment in Redwood Technologies Group (Redwood), acquiring a minority stake in the UK-headquartered international provider of communications technology and cloud contact centre solutions.

Redwood has experienced strong and profitable organic growth, with revenues increasing by 30% in both 2017 and 2016. SEP’s involvement, the first external investment that Redwood has accepted in its 25-year history, will accelerate a global expansion strategy that focuses on Asia-Pac for 2018, with a regional office opening in Tokyo during Q1.
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ScotlandIS launches groundbreaking insight into public sector ICT expenditure

January 16th, 2018

 

The public sector is one of the most important vertical markets for Scotland’s digital technologies industry but information about its current size and future developments has been very limited.

ScotlandIS has gathered and analysed data for current and projected public sector ICT expenditure in Scotland to make it easier to assess market opportunities and take informed investment decisions.

Launching soon, the Public Sector ICT Expenditure in Scotland report provides a comprehensive view of the sector, valued at £811 million in 2016/17, at a level of detail that has never been available before.

 

 

The report, produced in partnership with the Scottish Government, breaks down the actual spend by area of public sector over the past six years on ICT as well as forecasting outlays up to 2021. The report examines various areas of the market, and highlights opportunities for businesses to win contracts.

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