Posts Tagged ‘Absolut’

What Does The Future of Social Media Look Like?

Tuesday, May 8th, 2018

 

With JD Wetherspoon ditching their social channels last month, does this signify a change in the PR landscape?

Sure, social media isn’t the be all and end all of PR but as a communication tool it has been important for businesses and PR professionals alike.

While it seems the platform sprung up overnight, in truth its origins date back to the 70s. Cast your mind back to the era and what comes to mind: Travolta’s all white disco three piece? Perms? What most won’t remember is the creation of the first digital chat room in Illinois, the earliest iteration of social media.

Fast-forward a few decades and you hit the noughties. Myspace and Bebo were the social media monarchy.

(more…)


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