Posts Tagged ‘startup’

IPOS founders choose tech PR specialists Hot Tin Roof to launch new business

Monday, August 13th, 2018

 

Robin Knox and Paul Walton have appointed Hot Tin Roof to provide strategic PR support to launch their new tech startup, Boundary.

The new venture between the Intelligent Point of Sale (IPOS) founders is a smart home security system, bringing affordable protection to homeowners and renters alike. IPOS was sold to iZettle and then acquired by PayPal for $2.2 billion in May 2018.

Hot Tin Roof has been instrumental in the launch of some Scotland’s most influential startups and digital technology enterprises including FreeAgent, Aquila Insight and CodeClan. The agency has worked with a number of key stakeholders from public and private sector to raise awareness of the digital skills gap over the last decade. Most recently it helped to launch Skills Development Scotland’s ‘Digital World’ a STEM and digital skills campaign aimed at teenagers and career changers.
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How does PR make me money, save me money and save me time?

Monday, August 6th, 2018

 

Noise, noise, noise. Noise annoys. So, is PR just noise, or is it actually business critical?

PR gets you talked about in the media. And that makes you very attractive to investors and top talent is drawn to you. It also means customers convert. And all of that combined, makes your company grow fast.

PR is seen by most as a ‘vitamin’ rather than a ‘painkiller’, a nice to have, so when budgets are tight it’s one of the first things to get cut. Which is only natural but can also be short sighted because it means you slip under the radar. (more…)

How FreeAgent launched

Tuesday, April 10th, 2018

53 million reasons why to do PR for your startup at launch

So FreeAgent sold for £53million. The news spread through Edinburgh like wildfire – everyone heard.

This blog is my story – rambling in places, but please indulge me – about my time with FreeAgent and the role PR played in its launch and formative first four years.

In 2008 Hot Tin Roof was asked by Ed Molyneux to give a presentation to the Digital Marketing Meetup on Digital PR. Ed was the advance guard of FreeAgent and had just arrived in Edinburgh ahead of Olly and Roan. He had been asked by Nigel Eccles, then of HubDub (what would become Fanduel), to stand in for him. (more…)


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