Posts Tagged ‘The Sunday Herald’

How FreeAgent launched

Tuesday, April 10th, 2018

53 million reasons why to do PR for your startup at launch

So FreeAgent sold for £53million. The news spread through Edinburgh like wildfire – everyone heard.

This blog is my story – rambling in places, but please indulge me – about my time with FreeAgent and the role PR played in its launch and formative first four years.

In 2008 Hot Tin Roof was asked by Ed Molyneux to give a presentation to the Digital Marketing Meetup on Digital PR. Ed was the advance guard of FreeAgent and had just arrived in Edinburgh ahead of Olly and Roan. He had been asked by Nigel Eccles, then of HubDub (what would become Fanduel), to stand in for him. (more…)


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