Posts Tagged ‘User Vision’

User Vision completes project for Abu Dhabi Government

Wednesday, August 31st, 2011

User Vision, one of Europe’s leading independent user experience consultancies, has completed a long-term contract worth over £100,000 to develop online accessibility guidelines and assess the accessibility of Abu Dhabi government websites.

Part of the Abu Dhabi Government Modernisation Initiative, this innovative project is the first of its kind in the region and underlines the government’s active interest in web accessibility and improving the accessibility of e-government services to people with special needs.

Managing Director and founder of User Vision Chris Rourke says: “We are delighted to have this opportunity to work with the Abu Dhabi Government on such a prestigious and innovative project. The Abu Dhabi government is committed to improving accessibility for all its citizens, including those with disabilities throughout the Emirate of Abu Dhabi and it is a privilege to be part of such an important initiative.”

User Vision delivered the project over six phases including researching best practice international guidelines, reviewing local guidelines and the current landscape of accessibility provision online in the UAE. They then developed the accessibility guidelines and supporting materials in order to evaluate and audit a representative set of Abu Dhabi government sites. To help ensure accessible future e-government website development, User Vision will also qualify potential digital suppliers to the Abu Dhabi government.

User Vision will work with local partners Flip Media in Dubai to assess websites in both the English and Arabic versions. The project will raise awareness of best practice for web accessibility within the Abu Dhabi Government departments and within the community so that the widest possible audience has access to e-government services and information.

User Vision has been active in the Middle East and North Africa (MENA) region for five years, working with leaders in the travel, tourism and e-commerce sectors, including Emirates Airline and the Jumeirah Group. They have also performed regional projects for financial services firms and government entities in Qatar and the United Arab Emirates.

Over the years the agency has accumulated extensive experience providing usability and accessibility services within the Middle East and has a deep understanding of the cultural complexities and nuances needed to deliver user-centred design research and analysis.

User Vision recently opened a satellite office in Dubai following a period of sustained growth and strong demand from the local market for the usability and accessibility of websites, software, advertising and digital channels.

For more information contact: Sarah Lee.

Hi Tech Specs Give Game Developers Insight Into What Players Really See

Thursday, June 16th, 2011

New eye tracking technology could help video game designers to increase customer satisfaction by improving the in-gaming experience for their players, according to a new report by User Vision, one of Europe’s leading independent user experience consultancies.

Using the latest eye tracking glasses, which allow researchers to see exactly what gamers are looking at while playing, User Vision tested the usability of Microsoft’s new Kinect for Xbox 360. Kinect, uses a 3D camera and the player controls the game through body and hand movements, which are recognised by gesture control technology.

The participants in the study were given the task of setting up and playing Reflex Ridge, one of the mini-games within the Kinect Adventures game.

The team of testers discovered that while the Kinect system itself is easy to use and intuitive, the design of the game can negatively impact user experience. Players found that the game design of Reflex Ridge was confusing at many points throughout the set-up, the instructions screen and into the game itself. Additionally, some of the interactions were too responsive and caused many players to make involuntary selection. This resulted in dissatisfaction and impatience.

Furthermore, eye tracking glasses showed that while players noticed instructions that flashed up on screen during the game, the information was not processed in such a way that would have an impact on game performance. In particular, more than a third of players misunderstood or ignored warning messages to “move backwards” when they stepped out of the area that the Kinect sensor can detect.

Simon Duke, usability consultant at User Vision, says: “The eye tracker technology gives us a real insight into how people really interact with the games, what works and what doesn’t. Using eye tracking glasses we can identify which instructions are ignored and which are misunderstood.

“If people try games and don’t like them, they probably won’t try again, so it’s important they enjoy it first time. This is an important tool for designers, who should be using this information to improve their communication with players, in particular to help novice gamers quickly see what they can do to improve their in-game and so enjoy the game more.”

Designed by Swedish firm Tobii, the glasses represent the latest developments in mobile eye trackers. New technology and design enable unobtrusive, time-efficient and accurate mobile eye tracking studies in real-world environments. User Vision will deliver a presentation on the full results of the testing at EyeTrackUX 2011, Tobii’s annual conference.

Tobii’s representative and UK reseller of the technology, Jon Ward of Acuity comments: “We are always delighted to work with User Vision and this study demonstrates their commitment to always looking for the latest technology to advance research.”

Established in 2000, User Vision specialises in usability testing, web accessibility, eye tracking, user needs assessments and expert usability evaluations. The company tests and improves usability across many platforms including websites, interactive TV, software, mobile phones, keyboards, and consumer products. They also provide research to consumer behaviour such as emotional and attention research applicable for advertising.

At the heart of User Vision’s work lies the basic concept that a website or product that is easy to use gives a business competitive advantage. The company takes a straightforward, practical approach to user needs analysis, problem solving and usability testing, leading to effective design solutions.

User Vision has pioneered usability and accessibility for many years working with organisations like the BBC, HSBC, Nokia and many UK Government departments. Having conducted projects throughout the UK, Europe, the Middle East and even in South America User Vision is a powerful, independent force in usability and accessibility.

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For more information contact Sarah Lee

User Vision highlights usability and accessibility at free seminar in Edinburgh

Tuesday, March 22nd, 2011

One of the UK’s leading independent user experience consultancies, User Vision is running a seminar on Monday 28 March at the National Museum of Scotland in Edinburgh to highlight the benefits of usability and accessibility.

The seminar is called ‘Five Usability steps to get more out of your website’ and is hosted by digital communication agency CIVIC.

User experience experts from User Vision will outline why good usability and accessibility are crucial for the effectiveness of an organisation’s website. They will demonstrate best practice through case study examples and provide an overview of an iterative user-centred design process.

Managing Director and founder of User Vision Chris Rourke says: “Good customer experience is vital for any website and user testing at the start of the design process is critical before the development becomes too advanced.

“Once a website is built, it is expensive to make changes, so we encourage our clients to user test early and to test often. This seminar is a great opportunity for individuals and companies to learn how to make the most of their website and in turn improve their profitability”.

Seminar attendees will discover the benefits of usability as part of an overall digital success strategy and gain understanding of the core usability principles. They will also learn user experience trade secrets to ensure that customers find exactly what they are looking for and interact successfully on a website.

User Vision are experts in the field, working with organisations like the BBC, HSBC, Nokia and Emirates Airline to pioneer usability and accessibility. They operate internationally in Dubai, Europe and South America.

To book your place at the seminar on the 28th March visit http://civicusability.eventbrite.com/. The seminar runs from 9am to 11am and is free for public sector workers.

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For more information contact Lucy Smith.

User Vision official partner of World Usability Day 2010

Wednesday, October 6th, 2010

User Vision, one of Europe’s leading independent user experience consultancies, is one of only five events world-wide to be appointed to World Usability Day’s inaugural Partner Programme.

The aim of World Usability Day (WUD) is to increase the public’s awareness of the need to design services and products for human life that are simple and accessible. More than 150 events across 43 countries took part in last year’s World Usability Day.

User Vision was there for the very first WUD in 2005 and has welcomed over 500 visitors from a range of public and private sector organisations through its doors every year since then.

This year’s theme is communication and on 11 November, in User Vision’s Edinburgh Head Office, companies from all over the UK will take part in a series of interactive demonstrations, live usability and accessibility tests and workshops, highlighting key user experience issues many of us face daily.

New technology has fuelled great advances in the field of communication over the past few years and User Vision will help visitors explore the usability issues associated with social networking sites, collaboration tools and modern communication devices.

The latest technologies will be available to try out with a rare chance to test one of the first smart tables to arrive in Scotland.  User Vision will also be will road testing the latest eye tracking glasses from Tobii, taking them out on the street to understand how department stores and advertisers influence our buying decisions.

Chris Rourke, User Vision’s MD explains:  “To be chosen as one of only five usability events worldwide is a great accolade and recognition of the popularity and success of the World Usability Day events we have run for the last six years.  Once again this is our chance to really shine a spotlight on usability and accessibility and to make everyone aware of its importance to every day life.”

www.uservision.co.uk

User Vision establish office in Dubai

Tuesday, September 14th, 2010

User Vision, one of Europe’s leading independent user experience consultancies, has today announced the opening of an office in Dubai to service clients in the Middle East and North Africa.

This news follows significant growth of the company’s client base in the Gulf Cooperation Council (GCC) region and strong demand from the market for the usability and accessibility of websites, software, advertising and digital channels.

User Vision has been active in the GCC region for four years working with leaders in the travel, tourism and e-commerce sectors, including Emirates Airline and the Jumeirah Group. They have also performed regional projects for financial services firms and government entities in Qatar and Abu Dhabi. In Europe they have worked with a broad spectrum of public and private sector including the BBC, HSBC, Dell, Nokia and many parts of the UK government.

The GCC team, led by Chris Rourke, User Vision’s founder and Managing Director, will target commercial and public sector organisations, offering the full spectrum of user experience services including usability testing, web accessibility, eye tracking, emotion and attention research, true intent studies, user needs assessments and expert usability evaluations.

By testing websites and other digital channels, User Vision makes them easier to use and so increases the revenues and bottom line profits for their clients. The company improves the customer experience across many platforms including websites, interactive TV, software, mobile phones, keyboards, and consumer products.

The rapid growth of e-commerce in the GCC has led to an increasing demand for user experience services. User Vision will bring the latest techniques, state of the art technology and best practice to its Dubai operation to help GCC companies understand their customers and benefit commercially from more user-centred design to websites, mobile applications and software.

Testing in Arabic and English, User Vision has developed tremendous experience within the GCC region and has a deep understanding of the cultural complexities and nuances needed to deliver user-centred design research and analysis.

“We are thrilled to have a presence in Dubai to serve clients in the region”, said Chris Rourke, User Vision’s MD. “Adoption of the internet is rapidly increasing in the GCC region and our track record here gives us a great opportunity to help organisations create intuitive and persuasive user experiences.”

User Vision will officially announce the launch of the new office at The Internet Show 2010 on 21 and 22 September at The Abu Dhabi National Exhibition Centre. They will also be exhibiting at the show and presenting on the business benefits of focusing on the user experience of web site design at 1:30 on the 21st.

Headquartered in the United Kingdom, User Vision aims to be the leading provider of usability services, service design and user-centred design in the GCC by building strong long and trusting relationships with organisations in all sectors who see the internet and digital channels as a valuable tool to reach and communicate with their customers.

For further information on User Vision’s services in the region, contact Jameel Is’haq (Jameel@uservision.com) at their regional office:

User Vision
Office 508
The Fairmont Dubai
Sheikh Zayed Road
Dubai
United Arab Emirates

Tel: +9714 311 6607
Fax: +9714 332 8810


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