Ironically, PR often gets bad press, for being fluffy and hard to measure. Data science on the other hand can be an impenetrable fog of algorithms, mathematical models and statistical segments.
But what if these two – seemingly opposed – worlds collided? What would happen if every data science team had a PR person on it?
Illuminating the path from data to action
Data scientists are brilliant at uncovering insights, but those insights are worthless if they’re not understood and acted upon. This is where we PR professionals shine. Our ‘superpower’ is translating complex findings into compelling narratives that resonate with multiple audiences.
We’re the bridge builders data scientists need, transforming technical jargon into stories that captivate stakeholders and drive decision-making. We turn numbers into narratives, algorithms into action plans.
Navigating the ethical minefield
In an era where data breaches and AI biases make headlines, having PR expertise on your data science team isn’t a ‘nice to have’ – for some organisations it’s business critical. We bring a nuanced understanding of public perception and potential controversies. We can help data teams anticipate and address ethical concerns before they become crises.
Nobody wants to appear on the front page of the newspapers for the wrong reasons. With our guidance, data science teams can proactively develop ethical frameworks and communication strategies that build trust and credibility.
Amplifying the strategic impact of communications
Data science doesn’t exist in a vacuum. Its true power lies in its ability to influence business decisions and shape public policy. Our job as PRs is to identify key audiences, tailor messages, and leverage media channels to ensure that data-driven insights reach those who need to hear them most.
By integrating our skills into data science teams, we can amplify the impact of data science. From speaking at influential conferences to placing thought leadership pieces in respected publications, we build relationships with key stakeholders across industries.
8 out of 10 journalists prefer numbers
Facts and figures are the bedrock of news – modern media and journalism are incredibly data-driven. How much? How many? How often? We PR people are absolute experts at using statistics to create compelling news hooks. We know how to package data into stories that journalists can’t resist, turning complex findings into headline grabbing narratives.
By having a PR pro on your data science team, you’re not just improving internal communication – you’re also increasing your ability to make waves in the media landscape, positioning your organisation as a thought leader in your industry.
The human in a world of numbers
Perhaps most importantly, PR professionals bring a crucial human element to data science. We know that behind every data point is a story, and behind every insight is an opportunity to create positive change in the world.
We make sure the data is used well and we are doing the right thing for customers, employees. We help data scientists connect their work to real-world impact, infusing projects with purpose and passion.
So what?
It’s time for data science leaders to recognise the transformative power of PR within their teams. By bringing these two worlds together, we can unleash the full potential of data-driven insights, creating stories that not only inform but inspire and drive meaningful change.
In a world awash with data, it’s the human touch of PR that can truly make our insights resonate. Let’s harness this hidden superpower and watch as our data science teams not only crunch numbers but shape the future.
Ready to supercharge your data science team with the power of PR? Come chat to us at The Scotsman’s Data Conference on 26 September 2024 in Edinburgh.
