Tailored PR strategy meticulously designed and impeccably executed to fit your business objectives.
Services
At Hot Tin Roof, strategy lies at the heart of everything we do. We are relentlessly results-driven, designing each campaign to deliver meaningful impact that advances your business objectives. Whether you engage us on a monthly retainer for ongoing support or for a focused project with short term deliverables, we apply the same strategic rigour and creative thinking to your communications challenges.
Our flexible working model allows us to tailor our approach precisely to your needs and budget, scaling services up or down as your requirements evolve. With a proven track record of success across Scotland’s science and technology sectors, we transform complex ideas into compelling stories that resonate with your target audiences and deliver measurable results.
Strategic PR Planning
All our campaigns begin with a focused strategy session to establish clear objectives, develop targeted messaging, and map communications to specific audiences. Our proprietary PACT Framework—Priority Audiences, Communications, and Tactics—ensures a systematic, insight-driven approach.
Following our strategic process, we deliver robust communications objectives, a key messaging document for consistent communication, and a detailed PR plan broken down into quarterly priorities. Our flexible approach allows us to scale activity and maximise opportunities as they arise.
Media Relations
Our approach transforms complex technical concepts into compelling stories that capture media attention. We build strategic relationships with journalists to secure high-impact coverage that positions your company as an industry leader.
We combine proactive storytelling with responsive tactics to generate sustained visibility for your innovations. Through targeted media lists, engaging narratives, and persistent pitching, we deliver consistent results across mainstream and specialist publications.
Our deep technical understanding and extensive media connections ensure your achievements receive the attention they deserve in publications like BBC, Sky News, CNBC, and key industry outlets.
Media Training
We provide bespoke media training for professionals who need to excel in today’s media-driven environment. Our expert-led sessions equip business leaders, entrepreneurs, and public figures with essential skills to deliver messages clearly and handle difficult questions with confidence.
Led by experienced media professionals, our training helps you avoid common pitfalls, connect with audiences effectively, and maintain composure during challenging situations. Each session includes customised interview scenarios, practical filmed interviews with real-time feedback, and detailed written assessments.
Public Affairs
Delivered in partnership with PA Cooperative, our Public Affairs service offers strategic guidance to navigate complex political landscapes and influence key decision-makers. We help you develop engagement strategies, connect with politicians and government officials, and identify opportunities to shape policy discussions.
Our services include organising impactful events at Westminster and Holyrood, drafting consultation responses, arranging facility visits for policymakers, and creating policy documents that communicate your vision effectively.
Broadcast Videography
Our specialised broadcast videography services enhance your PR strategy through professional video content optimised for news broadcast and distribution. We create content that news agencies are more likely to feature alongside written articles, potentially giving your story worldwide reach.
Services include comprehensive pre-production briefings, creative planning, professional scripting, on-location filming, post-production editing, and full copyright ownership. Each project maximises news value while ensuring your key messages are effectively communicated.
Photography & Styling
Quality images are essential for effective storytelling in PR campaigns. A photograph can speak a thousand words, helping your announcements achieve optimal coverage and reach publications on your target media list.
We collaborate with a diverse portfolio of professional photographers to match your specific campaign requirements. Our comprehensive service includes coordination, styling guidance, post-production editing, secure image galleries, and full copyright ownership.
Content Creation
We craft compelling narratives across multiple channels to enhance your brand visibility and establish your position as an industry authority. Our content creation services transform complex technical concepts into engaging stories that resonate with your target audiences.
Our team develops strategic content through thought leadership pieces, social media campaigns, accessible reports, and compelling case studies. We maintain a consistent brand voice while adapting content to suit different platforms and audiences, helping you build authority and drive business growth.
Visual Design
Our design team transforms information-dense technical content into visually compelling documents that captivate your audience. We create materials that balance scientific accuracy with visual appeal, converting complex data-heavy reports into accessible documents that stakeholders actually want to read.
Services include professional formatting, visual storytelling through infographics, logical information structuring, and brand-aligned visual elements. From white papers to research reports, we create materials that communicate your expertise with clarity and impact.
Our Process
Our approach involves understanding your objectives, conducting rigorous research and crafting compelling messaging. We create high impact content that positions you carefully while building lasting relationships through targeted media outreach.
We tailor our strategy to meet your unique needs, maximise brand visibility and deliver business success. Our process is agile so we can achieve your objectives in the face of a constantly changing news agenda.
Understanding Your Objectives
We begin by gaining a deep understanding of your organisation, objectives and unique selling points. This helps us to create a strategy that aligns with your specific needs.
Research & Analysis
We conduct thorough research and analysis of your industry, competitors, and target market. Identifying key media outlets and platforms means that we can effectively reach your specific audiences.
Messaging & Positioning
We develop compelling and concise messaging that highlights your unique value proposition and key differentiators to resonate with your target audiences across multiple communication channels.
Targeted Media Outreach
We identify relevant media outlets, journalists, bloggers, and influencers. By crafting pitches and press releases we generate media coverage and secure opportunities for interviews and guest articles.
Content Creation
We write high impact content including press releases, blogs, bylined articles, videos, imagery, social media and case studies that showcase your expertise and provide value to your target audiences.
Expert Positioning
We create opportunities to establish you as a thought leader and industry expert. This can include speaking engagements, webinars, panel discussions and contributing articles to industry publications.
Monitoring & Measurement
We actively monitor media coverage, social engagement, website traffic, and other relevant metrics to assess the impact of our PR strategy, making adjustments if needed for optimum results.
Ongoing Relationship Building
We build lasting relationships with media contacts and stakeholders, providing them with timely, bespoke information to create opportunities for ongoing collaboration.
Get in touch
Do you have news or expertise you want the world to hear about? We can help you.
