SocialBro, an advanced cloud solution for the management, analysis and monetisation of Twitter communities by business users, has secured a £1.2M venture capital investment led by Scottish Equity Partners (SEP). This is the startup’s first significant investment since initial seed funding. Since then the company has continued to consolidate its market position with the launch of a paid cloud service, affiliate and partnership programmes as well introducing new functionality and securing integration with HootSuite.
SocialBro is a powerful suite of Twitter analytics tools for businesses wanting to use Twitter tactically as a strategic marketing channel and rapidly build a robust and highly visible social presence. It allows brands to increase their communities’ growth, save time and monetise their social contacts through data and actionable statistics. As businesses become increasingly active on Twitter it is critical that they focus activity and resources effectively to deliver a clear return on investment and achieve strategic business objectives. Since its launch in May 2010, SocialBro has achieved rapid growth, attracting more than 3000 customers, and over 180,000 users from more than 100 countries.
From its headquarters in London’s Google Campus, SocialBro founder and CEO Javier Burón explains what this investment means for the company: “This investment will allow us to scale our current international growth and deliver our ambitious development roadmap for new products”. “Scottish Equity Partners brings the business skills and understanding that will help us achieve our business goals. Ultimately our vision is to enable Twitter for business users and to be the ‘go to’ for any company wanting to extract brand value and financial revenues from Twitter.”
The SEP investment was led by Stuart Paterson and Mark Gracey. Commenting on the deal Mark Gracey, Principal at SEP says: “We believe SocialBro to be a highly scalable business, well positioned to take a significant share of the social network analytics market. We are impressed with the rate at which its innovative enterprise tool for Twitter is being adopted. Our investment will enable the company to maximise its growth potential and we look forward to working with Javier and his team in this dynamic and evolving market.”
