Posts Tagged ‘Business’

Hot Tin Roof MD Shares Social Media Expertise at Drupal for Business

Friday, May 25th, 2012

Hot Tin Roof’s director Sarah Lee will today give a presentation on social media for startups at Scotland’s first Drupal for Business event. The talk, held jointly with Gareth Alexander of GA Web Applications Development, aims to equip companies with the tools needed to maximise the benefits of social media.

Sarah’s PR career began in the press office of East of Scotland Water. After moving to the private sector she worked on both business and consumer media campaigns for Scotland On Line, Compaq, Indigo Vision and Newell & Budge, before launching Hot Tin Roof in 2002.

Under Sarah’s directorship, Hot Tin Roof has built up a dynamic reputation as one of Scotland’s leading PR agencies for digital and technology companies, working with many pioneering startups including NCTech and miiCard, as well as established organisations like ScotlandIS and The University of Edinburgh.

Leveraging social media to boost online reputations is a core component of each Hot Tin Roof campaign. From interacting with customers to increasing sales, social networking on Twitter and Facebook and professional networking on sites such as LinkedIn is more important than ever.

The presentation will explore advantages and pitfalls of social media for startups. The session will also outline how to integrate Drupal to benefit social media, and examine what content works best for which social network.

Sarah Lee comments: “I’m passionate about the power of social media and, in the rapidly changing media landscape, it has become a vital tool for promoting startups. I’m delighted to be giving this presentation and look forward to helping those attending harness the exciting opportunities social media presents.”

Drupal for Business is part of DrupalCamp Scotland 2012, and runs on Friday 25 May. Held at the Informatics Forum in Edinburgh, DrupalCamp Scotland comprises of three free events held over the 25 and 26 May. In addition to Drupal for Business there will be a short introduction to Drupal and full-day training sessions on the Saturday.

For more information contact Sarah Lee.

Money experts get Hot Tin Roof on board

Wednesday, November 18th, 2009

Hot Tin Roof has been signed up by Money Dashboard to promote its new online personal finance application.

The internet start-up, which is to launch in the new year, has already been hailed as the next Mint.com, the highly successful American internet banking website. Hot Tin Roof recently broke the news of Money Dashboard’s latest £1m investment on TechCrunch, the influential technology website.

Hot Tin Roof plans to build trust and brand recognition for the company through a sustained online and traditional media campaign. Hot Tin Wire, the online service launched earlier this year, will build on successful campaigns for The Fringe, Ambergreen, and FreeAgent Central.

The board of Money Dashboard includes a number of high-profile figures from the banking world. Stuart Sinclair, the former CEO of Tesco Personal Finance, has been appointed as the company’s non-executive chairman.

Hot Tin Roof’s Director, Sarah Lee, says: “Money Dashboard is great company, with a bright future ahead of it and lots of confidence behind it. Online personal finance has not yet taken off in the UK so there is an opportunity to change the face of internet banking in this country, as Mint.com has done in the States. People like to know that their money is safe so building trust in the application’s stringent security measures will be an important part of our campaign.

She adds: “Like the internet, our Hot Tin Wire service is continually developing as trends change online. We offer an up-to-the minute dedicated service to ensure that our clients get the most they can from the opportunities available online.”

For more information contact Sarah Lee.

As featured in The Drum.


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