Posts Tagged ‘communication’

Volunteer Centre Edinburgh embraces the digital age with help from CIVIC

Friday, October 8th, 2010

Volunteering for people in Edinburgh came one step closer today with the launch of Volunteer Centre Edinburgh’s new interactive website designed by CIVIC.

The new website is an essential hub of information that enables those who want to volunteer to access information about the 600+ volunteering opportunities that are advertised in Edinburgh at any one time while increasing engagement with the public through digital media streaming and interactive features. The website is also filled with good practice guides, case studies and resources that will be of interest to people from all sectors.

The website has been developed by CIVIC, an independent creative digital communications agency with major experience in the public and private sector. Using “creative technology”, CIVIC blends design with cutting edge digital expertise in order to apply strategic branding thinking to websites with technical ability needed to make that thinking come to life.

Greig Tosh, Managing Director of CIVIC says “People are at the heart of Volunteer Centre Edinburgh so we’ve designed a site that brings members together through sharing, social media and the YouTube channel. We also enabled commenting on news stories to facilitate conversation with users”.

In 2009 Volunteer Centre Edinburgh had contact with 11,000 people who were given information and support to get involved in volunteering. There are hundreds of organisations that provide opportunities to volunteer in Edinburgh – including charities, schools, hospitals, the police and grass roots community organisations – and the volunteering sector is estimated to be worth over £90 million to Edinburgh’s economy and is ever increasing.

Paul Wilson, Depute Director of Volunteer Centre Edinburgh, says “People volunteer for a huge variety of reasons and many learn new valuable skills in return for giving their time and energy to volunteering. Since the recession we have see even more people come forward to volunteer, who are keen to develop personally and professionally whilst using their time to help out in their community.

“We’re incredibly pleased with the new website and the excellent work that CIVIC have done. We’ve already received excellent feedback from the public and from our peers. Our new website gives people a chance to become more integrated in the world of volunteering in Edinburgh by engaging in dialogue as well as accessing wide ranging information.

“Organisations that use volunteers now have resources at their fingertips to make it easier for them to develop new ways of involving volunteers in their work and making sure their organisation is a great place to volunteer.

To find out more information visit the new website at

User Vision official partner of World Usability Day 2010

Wednesday, October 6th, 2010

User Vision, one of Europe’s leading independent user experience consultancies, is one of only five events world-wide to be appointed to World Usability Day’s inaugural Partner Programme.

The aim of World Usability Day (WUD) is to increase the public’s awareness of the need to design services and products for human life that are simple and accessible. More than 150 events across 43 countries took part in last year’s World Usability Day.

User Vision was there for the very first WUD in 2005 and has welcomed over 500 visitors from a range of public and private sector organisations through its doors every year since then.

This year’s theme is communication and on 11 November, in User Vision’s Edinburgh Head Office, companies from all over the UK will take part in a series of interactive demonstrations, live usability and accessibility tests and workshops, highlighting key user experience issues many of us face daily.

New technology has fuelled great advances in the field of communication over the past few years and User Vision will help visitors explore the usability issues associated with social networking sites, collaboration tools and modern communication devices.

The latest technologies will be available to try out with a rare chance to test one of the first smart tables to arrive in Scotland.  User Vision will also be will road testing the latest eye tracking glasses from Tobii, taking them out on the street to understand how department stores and advertisers influence our buying decisions.

Chris Rourke, User Vision’s MD explains:  “To be chosen as one of only five usability events worldwide is a great accolade and recognition of the popularity and success of the World Usability Day events we have run for the last six years.  Once again this is our chance to really shine a spotlight on usability and accessibility and to make everyone aware of its importance to every day life.”

Hot Tin Wire online PR service launches

Monday, March 2nd, 2009

Hot tin Roof is launching Hot Tin Wire, a spin off internet division, creating and delivering online PR strategies primarily for the SME sector.

The agency has spent the last 12 months developing the infrastructure and perfecting the skills that will allow it to offer one of the hardest hitting online PR services in Scotland today.

Online consumer and corporate campaigns have already been delivered by the agency for all of its clients including Ryvita Limbos, Spencerfield Spirit and User Vision.

The unprecedented growth of social media over the last two years has changed the media landscape forever. It’s no longer a question of should a company develop an online PR strategy, but how quickly it can start and how it maintains visibility.

Hot Tin Roof has worked in digital marketing since launch, having delivered Ambergreen’s campaign for seven years, positioning the company as one of the UK’s leading digital marketing agencies, pioneering search marketing in Europe.

Sarah Lee, Hot Tin Roof MD explains: “Online PR is fresh, new and exciting. It has matured over the past five years and today UK business is ready for the concept and eager to engage.”

Many companies are now looking to online PR as a more accessible and affordable entry point to public relations. Traditional offline PR that builds reputation and positions a brand has to be sustained over the long term. Online PR can be instant, rapidly raise awareness and deliver results immediately.

There are plenty of stories of bad online PR like the forum discussions that destroyed the Kryptonite bike lock reputation because its brand managers did not monitor what was being said about the brand online.

Lee continues: “And thank you Ryanair for such a monumentally bad response to a blogger last week. Communication like this shows that we all need to become PRs now. Good communication is absolutely essential to the success of businesses online and to the security of brand reputation.”

The key to Hot Tin Wire’s success is taking the traditional PR skills and using them online. Knowing how to communicate a message and what makes a good story is combined with a broad and deep knowledge of the internet.

Hot Tin Wire offers a full online PR service including media monitoring, market research, key message creation, copy writing and online press release distribution. It designs, writes and publishes websites, blogs, Facebook and Twitter profiles, newsletters and podcasts.

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