Posts Tagged ‘contract’

Hot Tin Roof Gravitate Towards Success

Tuesday, February 14th, 2012

Hot Tin Roof has been appointed by HR management consultancy Gravitate HR to design and implement a PR campaign that will build their reputation in key markets and position them as leaders in outsourced HR support.

This news strengthens Hot Tin Roof’s reputation as one of Scotland’s leading PR specialists for small businesses, and follows a series of recent important account wins in the SME sector, including miiCard, C2 Software and Praxa.

Margery McBain of Gravitate HR comments: “We are extremely passionate about the business so it is important to work with companies who also share our enthusiasm. We believe that Hot Tin Roof has this commitment, as well as the creative and practical skills to help us achieve our business goals.  We look forward to seeing the results.”

Gravitate HR provide bespoke outsourced HR support services to small to medium sized businesses. They are a full service outsourced HR advice and support company specialising in workplace dispute resolution, performance management processes and HR policy.

Launched in 2006 by Margery McBain, the company works with a number of high profile companies including Royal Highland and Agricultural Society of Scotland, Rettie & Co and the Edinburgh International Film Festival and Filmhouse.

The name of the company is based on the concept of drawing people together towards a common purpose – gravitate.  By getting the employment house in order, Gravitate helps companies to save money and make them more productive.

Hot Tin Roof’s Director Sarah Lee comments: “People are the very core of an organisation so Gravitate HR’s work is vital to ensure that businesses are as productive, profitable and efficient as possible. They are a great company, with a fantastic team headed up by Margery, working to provide businesses with ongoing advice and support. We look forward to working with them and positioning them as the number one choice for outsourced HR.”

For more information contact Lauren Cormack.

As seen in The Drum.

Hot Tin Roof wins William Purves business

Wednesday, May 4th, 2011

Hot Tin Roof, a leading independent PR agency, has been hired by William Purves Funeral Directors, to design and implement a PR strategy for the well-known family business.

The agency will create a high profile national and local PR campaign to raise awareness of firm in Edinburgh and the Lothians as well as the national trade press.

It is essential for every business, even a well-established traditional business like William Purves, to build and nurture a brand that is trusted and recognised.

The firm’s appointment of Hot Tin Roof is part of a broader advertising and marketing campaign delivered by Mighty Small and 39steps that includes a full rebrand, the launch of a new website and a TV advertising campaign.

Tim Purves, Funeral Director explains:  “As a firm we remain firmly committed to the traditional values we have honoured for over 200 years.  It is important to us to work with companies who share our ethics and we believe that Hot Tin Roof has the integrity coupled with the creative vision and the practical skills to help us achieve our business goals.”

William Purves is one of Edinburgh’s oldest and best known funeral directors.  Still privately owned this family run business stretches back over five generations to a 19th century joinery business.

Today from its headquarters, close to Edinburgh’s Bruntsfield Links, five great great grandchildren of its founder work together in the firm.  While its Chairman, John Purves works alongside his son Tim and fellow directors James Morris and Roger Pagan to uphold the principles on which the business was founded.

Sarah Lee Hot Tin Roof’s Director comments:  “We are delighted to be working with William Purves.  We were immediately drawn to the honesty and warmth of the company.  They are clearly passionate about the service they provide for families in Edinburgh and the Lothians. The nature of the funeral business will be uniquely challenging for us but we are very happy and proud to be working with the Purves family.”

For more information contact Sarah Lee.

As featured in The Drum.

Hot Tin Roof strengthens relationship with the University of Edinburgh

Friday, December 10th, 2010

Hot Tin Roof, a leading independent PR agency, today announced its appointment by Scottish Enterprise and The University of Edinburgh to deliver a short-term contract for EPIS, the Edinburgh pre-Incubator Scheme.

The agency has been tasked with marking the culmination of this pioneering scheme and the key role played in its success by Scottish Enterprise. The Edinburgh-based agency specialises in technology start-ups and will profile two EPIS case studies: Carbon Masters and Interface3.

Carbon Masters is a carbon management consultancy and the brainchild of Kevin Houston and Som Narayan who met while studying for The University of Edinburgh’s pioneering MSc in Carbon Management.  Having launched Carbon Guru, a suite of sector-specific carbon management accounting tools, Houston has already been headhunted to advise the EU Commission on a major initiative in energy efficiency and the IT industry.

Interface3 is a pioneering multi-touch software company that has developed award winning applications including Chromabeats an e-learning game that aims to revolutionise music education for primary children.

Hot Tin Roof has worked with The University of Edinburgh previously, producing web content for a number of websites including Infomatics Ventures and Theia. The agency has also been involved in providing a mentor for undergraduate companies on LaunchEd and has delivered a number of training courses for the University’s transferable skills programme.

Sarah Lee Hot Tin Roof’s Director comments:  “Hot Tin Roof’s heart lies in the fast paced dynamic energy of the start up sector, so to work with Epis is a real privilege.  Supported by Scottish Enterprise, the programme is unique among UK universities and has a phenomenal track record of producing extraordinary new enterprises.  We are honoured to be associated with it.”

For more information contact Sarah Lee.

As featured in PR Week and The Drum.

Hot Tin Roof’s head in the clouds

Wednesday, April 21st, 2010

Hot Tin Roof continues to carve a niche as one of Scotland’s leading specialists in high tech PR, with the announcement today, officially confirming its appointment by software and services company, Flexiant.

The Edinburgh-based independent PR agency will continue to lead a global marketing and PR campaign to establish Flexiant’s reputation as one of only three independent public cloud providers in Europe and five world-wide.

Cloud computing is one of the fastest growing and most fiercely competitive technology markets and the challenge for all companies operating in this space is to cut through the noise and build reputation.

Gartner’s poll of 1,600 CIO’s in January this year showed cloud computing and virtualisation as the top plan and budget priorities for 2010. With the IDC forecasting that cloud computing will account for nine per cent of total customer expenditure by 2012.

Lack of clarity and blurred definitions mean cloud computing is not clearly understood. A critical element of Hot Tin Roof’s campaign will be to educate the market place about the benefits and applications of cloud computing, ensuring Flexiant communicates a clear and simple message and secures a significant share of voice.

Flexiant’s public cloud, Flexiscale, was Europe’s first cloud platform and was launched in 2007.  Then in March 2010 the company launched its flagship product, Extility, a private cloud that allows licensees to build their own cloud and sell cloud services under their own brand.

Hot Tin Roof has been working with Flexiant’s management team for a number of months to deliver a PR strategy taking the company through the sale of XCalibre to Webfusion in December 2009; the acquisition of FlexiScale technology and launch of new software and services company, Flexiant.

Sarah Lee Hot Tin Roof’s Director comments:  “This is a key campaign for Hot Tin Roof.  It positions us firmly at the heart of Scotland’s dynamic technology sector and we are delighted to be working with such a progressive company.  Flexiant has global ambitions and it is exciting to be working with and be part of such an impressive team.”

For more information contact Sarah Lee.

As featured in The Drum.

Hot Tin Roof wins CIVIC approval

Friday, March 12th, 2010

Hot Tin Roof has been appointed to lead a national PR strategy for digital agency, CIVIC. This news follows a series of high profile wins in the IT sector including RMD Power and Cooling and Money Dashboard.

CIVIC is an independent creative digital communications agency with major experience in the public and private sector. CIVIC has been at the cutting edge of digital media since the agency’s creation in 2001 and boasts a talented and creative team with an impressive client base.

Hot Tin Roof will execute a dynamic campaign across traditional and digital media platforms. The campaign will be designed to help CIVIC increase its market share in the private sector and explore opportunities outside Scotland.

Sarah Lee, Hot Tin Roof Director comments: “Since launch our roots have always been in digital media, so it’s great to be associated with such a creative digital agency as CIVIC. CIVIC has pioneered the digital industry in Scotland for many years and we are extremely proud to be working with them.”

Using what it calls creative technology, CIVIC blends design with cutting edge digital technology in order to apply strategic brand thinking to websites with the technical ability needed to make that thinking come to life.

CIVIC’s MD, Greig Tosh, says: “Hot Tin Roof has a great reputation and we have worked together very successfully in the past on a number of projects.  Moving forward on a more strategic basis we are looking forward to seeing the impact Hot Tin Roof can have in raising awareness of CIVIC. I’m sure they will deliver a fantastic campaign and I know that our two companies will continue to work well together.”

For more information contact Lucy Smith.

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