Posts Tagged ‘new contract’

Hot Tin Roof living on the edge

Monday, June 27th, 2011

Hot Tin Roof is fast becoming recognised as one of Scotland’s leading specialists in high tech PR with the announcement today of its appointment by software testing company, Edge Testing Solutions.

The Edinburgh-based independent PR agency will deliver a robust strategy to position the company as a powerful, independent force in software testing.  While seeking to raise the profile and brand awareness of Edge Testing, Hot Tin Roof will also build the reputation of its founders as opinion formers and thought leaders.

Hot Tin Roof’s Director Sarah Lee comments:  “The continued growth of the Scottish software market as well as a significant expansion of the Scottish IT sector has created a powerful opportunity for Edge Testing and we are delighted to be working with them and to be part of their success.”

Edge Testing is Scotland’s fastest growing independent software testing company and its reputation was cemented in 2010 by securing a number of high profile public and private sector accounts including Heineken, Historic Scotland and Ignis Asset Management.

Founders, Susan Chadwick and Brian Ferrie, are respected as two of the UK’s leading experts in software testing.  It is their strong personal reputations in the industry that gives Edge Testing a competitive advantage and has allowed the company to buck the trend of recession and sustain growth since launch, doubling turnover year on year and currently forecasting a 100% increase in turnover to £2.5m in 2011.

Brian Ferrie comments: “We have known Hot Tin Roof for a number of years and are very aware of their reputation for getting results.  We have high expectations and an ambitious growth plan and we trust them to deliver what they promise and to help us achieve our business objectives.”


For more information contact Sarah Lee.

As featured in The Drum.

Money experts get Hot Tin Roof on board

Wednesday, November 18th, 2009

Hot Tin Roof has been signed up by Money Dashboard to promote its new online personal finance application.

The internet start-up, which is to launch in the new year, has already been hailed as the next, the highly successful American internet banking website. Hot Tin Roof recently broke the news of Money Dashboard’s latest £1m investment on TechCrunch, the influential technology website.

Hot Tin Roof plans to build trust and brand recognition for the company through a sustained online and traditional media campaign. Hot Tin Wire, the online service launched earlier this year, will build on successful campaigns for The Fringe, Ambergreen, and FreeAgent Central.

The board of Money Dashboard includes a number of high-profile figures from the banking world. Stuart Sinclair, the former CEO of Tesco Personal Finance, has been appointed as the company’s non-executive chairman.

Hot Tin Roof’s Director, Sarah Lee, says: “Money Dashboard is great company, with a bright future ahead of it and lots of confidence behind it. Online personal finance has not yet taken off in the UK so there is an opportunity to change the face of internet banking in this country, as has done in the States. People like to know that their money is safe so building trust in the application’s stringent security measures will be an important part of our campaign.

She adds: “Like the internet, our Hot Tin Wire service is continually developing as trends change online. We offer an up-to-the minute dedicated service to ensure that our clients get the most they can from the opportunities available online.”

For more information contact Sarah Lee.

As featured in The Drum.

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